Blog: Netflix - Page 5

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Netflix $17 billion budget staves off Disney and HBO Max competition

Tim Mulligan

30 Jun 2020

Video Netflix Disney

As Netflix increases its annual content budget from the $13.9 billion in 2019 to an estimated $17 billion in 2020, the global video streaming leader is responding to the competitive threat posed by its new D2C rivals by doubling down on content.

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Is streaming making it harder and more expensive for consumers to access video content?

Tim Mulligan

19 Jun 2020

Video Streaming Apple TV+

Back in 2007, Netflix made its famous pivot from being a subscription postal DVD rental provider to becoming an on-demand video streaming provider. Fast forward 13 years and the entire TV industry has now been disrupted, with 53% of US consumers in Q1 2020 now paying for subscription video on demand...

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The Last Dance – ESPN Raining Threes

Alistair Taylor

18 May 2020

Adam Silver bundle Chicago Bulls

With the pandemic-enforced postponement of live sports creating an entertainment void for sports fans, US broadcaster ESPN played its trump card to capitalise on the thirst for stimulating content during lockdown.

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Does Virgin Media Plus O2 Equal A New UK Communications Major?

Tim Mulligan

6 May 2020

Banijay Comcast EPL

Liberty Global which is the parent company of Virgin Media, is in talks with Telefonica subsidiary O2 about combining the two businesses together to create a new UK challenger to BT. Virgin Media is the second largest pay-TV operator in the UK with four million video subscribers and 5.

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HBO Max Now Has Its Launch Date-Will This Turn Out To Be Good Or Bad Timing?

Tim Mulligan

24 Apr 2020

Covid-19 Covid-19 d2c

On Tuesday, AT&T subsidiary Warner Media announced the launch date for its forthcoming D2C streaming video service HBO Max. On May 27 th HBO Max will launch into a world radically different from the one envisaged at the HBO Max debut event held in October 2019.

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The Battle Down Under

Alistair Taylor

23 Apr 2020

#playerstogether A-League additive services

With COVID-19 exposing the vulnerability of pureplay sport streaming services , the importance of building out a robust and downturn-proof offering is fundamental to the viability of these currently additive services.

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Netflix Q1 2020- Streaming’s First Financial Lockdown Update

Tim Mulligan

22 Apr 2020

d2c Disney Netflix

As the world continues to adjust to the new normal of lockdown, work and entertainment now revolves around the home. Over the past month a combination of consumer survey data, ratings announcements and press releases from streamers have provided us with a glimpse into the real impact of COVID-19 loc...

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Consumption and production impacts on TV and video streaming under lockdown

Tim Mulligan

21 Apr 2020

Covid-19 COVID-19 programming Disney

Unsurprisingly the UK government opted to extend lockdown for a further three weeks last week, and today will mark the first full month of lockdown for UK consumers. In the US 95% of the population is now under lockdown, and globally 25% of consumers remain officially home-bound.

Welcome to the new era of pandemic programming

Tim Mulligan

9 Apr 2020

Covid-19 Disney Netflix

As 25% of the world gets used to a second month of lockdown following the public health crisis unleashed by the COVID-19 pandemic, the impact on video continues to grow. Propositions in this new landscape are benefitted by increased entertainment time available (MIDiA Researchhas identified that for...

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Altered carbon: Tracking fandom into the future

Hanna Kahlert

6 Mar 2020

Altered Carbon Fandom Netflix

In the digital era, anything can generate metrics – to the point where no matter how good the numbers look, actual success can sometimes be unconnected. Logged ‘views’ of an advertisement don’t hold up to scrutiny when 29% of consumers “normally stop paying attention” when ads come on du...

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Joining the D2C streaming wars is a do-or-die moment for ViacomCBS

Tim Mulligan

12 Feb 2020

CBS d2c Disney

Last Thursday CNBC reportedthat the newly-merged ViacomCBS is planning to launch its own direct-to-consumer (D2C) service, with a formal announcement to be made during the company’s forthcoming fourth quarter earnings conference call on February 20th.

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A view to a sure thing (part two)

Tim Mulligan

29 Jan 2020

Metro-Goldwyn-Mayer mgm Netflix

Long-term readers of theMIDiA Research Blogmay remember a post fromSeptember 2017outlining the appeal to tech majors Apple and Amazon of acquiring the rights to the James Bond franchise . Fast forward to the 26thof January 2020, CNBC identified the James Bond film franchise distribution owner Metro-...

The challenge for Global D2C growth in 2020

Tim Mulligan

17 Jan 2020

d2c Disney HBO Max

2020 promises to be a big year for direct-to-consumer (D2C) services, with Warner Media’s HBO Max and Comcast’s Peacock set to join Apple TV+ and Disney+ in the battle to win streaming audience share both in the US and beyond.

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Netflix bewitches the internet

Tim Mulligan

9 Jan 2020

fanbases fantasy Game of Thrones

Netflix, the current subscription video on demand (SVOD) global leader, has topped Wikipedia searches for the second week of 2020 with its new fantasy scripted drama original, The Witcher . The show is based upon a story universe created by Polish author Andrzej Sapkowski, which originated in novel ...

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Enter the Dragon: Netflix steps closer to borderless content with Korea’s CJ ENM

Tim Mulligan

2 Jan 2020

CJ ENM Netflix Strategy

Netflix has quietly announced a new strategic partnership with potentially far-reaching ramifications for how it weathers the direct-to-consumer (D2C) storm of 2020. The December 30th press release officially announced the production and output deal agreed on November 21st2019 between Netflix and St...

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Hotstar's potential Disney+ partnership raises brand challenges

Amanda Stears

12 Dec 2019

21st Century Fox Disney hotstar

Yesterday Indian streaming service Hotstar published its 2019 India Watch Report . Hotstar (a fully-owned Disney subsidiary since the 21CF acquisition by Disney back in March of this year) now boldly states that its streaming app has reached 400 million app installs, making it one of the most downlo...

Take Five (the big five stories and data you need to know) – December 2nd 2019

Mark Mulligan

2 Dec 2019

bytedance create music first order music

ByteDance / TikTok split: ByteDance appears to be getting nervy about the impact of Chinese regulation on TikTok, to the extent that it is reportedly mulling spinning off the app as a separate company.

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Take Five (the big five stories and data you need to know) November 18th 2019

Mark Mulligan

18 Nov 2019

BT bytedance Disney

Bytedance subscription: Bytedance, parent of TikTok, is reportedlyclose to launching a music subscription service, initially focused on emerging markets. The big question is whether Bytedance will get the deals to launch something genuinely new, built on TikTok’s foundation, or just end up launchi...

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Netflix launches mobile-only plan in Malaysia

Amanda Stears

29 Oct 2019

AVOD Malaysia Media

Netflix unveiled its RM17 ($4) mobile-only subscription plan for Malaysia last week on October 24th. The official announcement marks the end of Netflix’s test launch since end of last year, trialling a cheaper mobile-only plan against its basic subscription price of RM33 ($8).

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The streaming war enters a new phase with aggressive content slates

Amanda Stears

22 Oct 2019

Apple TV Disney Netflix

For once, consumers can hit the pause button on subscription fatigue and watch the streaming wars unfold while reaping the benefits of the competition. US viewers are in for a treat as the launches of Apple TV+ and Disney+ loom closer on the first and 11th of November respectively.

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