Blog: Content Creators - Page 2

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Artists survey 2022 - MIDiA asks music creators: how will you grow your audiences, earnings and career?

Keith Jopling

8 Feb 2022

Music streaming

Content Creators

creator tools

As the music industry continues to debate the many pros and cons of ‘the streaming era’ (while enjoying the unprecedented industry growth that it has brought), the spotlight can sometimes move away from those artists and songwriters who make a living from music but are not the big stars or house...

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The next evolution of direct-to-fan will be fan-to-fan

Tatiana Cirisano

10 Jan 2022

d2c

Fandom

creator tools

Last month, we wrote about creator burnout and the need for more sustainable paths toward financial stability for artists. The abundance of creator platforms has opened the door for anyone to share their music, but it has also turned artists (and other creators) into 24/7 content creation machines w...

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The creator economy has a sustainability problem

Tatiana Cirisano

10 Dec 2021

Online video

Social media

creator tools

Last week, The Washington Post published a profile of Twitch gaming streamer, Tyler Steinkamp, a 26-year-old self-made millionaire who daydreams about “how blissful it must be to work in a cubicle”.

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Quick take: Overwolf hints that UGC is the future of entertainment

Hanna Kahlert

18 Nov 2021

Media and Marketing

Gaming

overwolf

The gap between creation and consumption is closing. Entertainment behaviours no longer follow simple dynamics of viewing or listening. Increasingly, they comprise a variety of activities from sharing with friends, to using basic creator tools to interact with and create new aspects within other ent...

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What is an artist in the age of creators?

Kriss Thakrar

26 Jul 2021

Strategy

Marketing

YouTube

MIDiA has previously explored what it means to be a superstar in today’s industry. Here we go deeper into the fundamental of what it is to be an artist. YouTuber, boxer and rapper KSI achieved his first number 1 on the UK charts after releasing his new album, All Over the Place.

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BE THE CHANGE: WOMEN MAKING MUSIC 2021

Dara Jegede

25 Mar 2021

Content Creators

music industry

Independent artists

BE THE CHANGE: WOMEN MAKING MUSIC 2021 TuneCore and Believe Partner with MIDiA for First of its Kind Global Study LONDON, BROOKLYN AND PARIS —Thursday, March 25 2021: MIDIA Research and TuneCore/Believe today release a new study on women creators, revealing the challenges, experiences, inspiration...

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Why Roblox is well set to withstand the COVID bounce effect

Karol Severin

15 Mar 2021

Roblox

lean-in consumption

dyi

Roblox has launched an initial public offering (IPO) this week. Timing-wise, the twice-delayed IPO aligns with the world getting closer to opening up, and out-of-home competitive pressures returning. This invites questions around how much of the current valuation is aided by a temporary, artificial ...

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Could gaming kill the video star?

Karol Severin

12 Aug 2020

Games

venn

games video

The Video Games Entertainment & News Network, or ‘ Venn’ , was launched on the 5th of August – marking another important milestone on entertainment’s journey of intertwining across formats and verticals.

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The age of the creators

Hanna Kahlert

17 Feb 2020

Content Creators

Creator economy

Audience Insight

Since early 2019, MIDiA has been publishing findings that we are moving progressively into a market dynamic in which creators are being empowered by technology to have greater direct control of their output, from conception to completion to monetisation.

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YouTube And The Power Of The Cultural Conversation

Tim Mulligan

18 Nov 2016

Casey Neistat

Content Creators

Dina Tokio

#MadeForTrends is Google’s big PR campaign to present YouTube as a content destination for mainstream consumers to rival linear TV and to show its value as a digital partner for advertisers. In a presentation at Google’s new resplendent UK Headquarters at Kings Cross on Thursday –the pitch was...

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Vine Gets Creative For Non Creatives

Tim Mulligan

19 Nov 2015

audio remix

Content Creators

Meerkat

Yesterday’s announcement by 6 second video platform Vine that it is has launched a new feature for audio remixing of videos highlights two new contradictory trends in short form video. Firstly most people cannot produce short form videos that people want to watch in any great number.

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How Game Apps Will Benefit From Amazon's Entry Into The Merch Market

Karol Severin

2 Oct 2015

Amazon

app publishers

Content Creators

After the launch of Amazon Underground, Amazon continues its strategy to actively support the long tail of more budget-constrained developers and content creators. Merch by Amazon, launched yesterday, is an on-demand merchandise service.

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Showing 21 to 32 of 32 results.