Blog: AI

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

AI in radio: How to use AI and retain humanity

Laura Fisher

1 Oct 2025

Business Strategy Radio Entertainment

Every entertainment industry is wrestling with the rise of AI, and the radio business is no exception. After a period where many hoped AI would be a flash in the pan phenomenon, a shift in realisation has occurred.

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The ‘proof of work’ premium in the age of AI

Ben Woods

18 Sep 2025

Product Strategy Video Creators

AI is presenting an existential threat to the video creator hardware market . Key to the disruption is the ability of AI video generators to enable creators to bypass cameras within the video creation workflow.

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AI AI, Cap’n: Shifting headwinds to the promised land of tech innovation

Hanna Kahlert

11 Sep 2025

Product Strategy Content Social

In any industry, the simple bits tend to be the most stable. For every ice cream, there’s the company that makes the sticks; for every book publisher, there’s the company selling the paper. By the same logic, in the midst of the AI boom, Nvidia – which manufactures chips that make the technolo...

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Why the AI boom will boost non-Western markets

Hanna Kahlert

22 Jul 2025

Cultural trends AI gen AI

AI is now intertwined with all the internet has to offer – be it generated memes, AI music, or (somewhat) helpful chatbots. Seemingly, no proposition can go free of generative embellishment. Yet as Gen AI proliferates, something is becoming increasingly clear: content written with AI assistance of...

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Budweiser’s royalty loophole ad: How AI and social have changed the value of creators

Hanna Kahlert

24 Jun 2025

Cultural trends AI generative AI music

Advertising is a critical component of the entertainment industries. It supports free tiers of video streaming, forms the backbone of social platform revenues, and contributes significantly to the music industry through sync, licensing, and ad-supported streaming.

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Grok meets Telegram: Why is AI being shoehorned into messaging platforms?

Hanna Kahlert

5 Jun 2025

Product Strategy Messaging apps Social

In an unusual twist, on May 28, 2025, xAI agreed to pay Telegram $300 million in cash to be integrated into the messaging platform (per Reuters ). It is not every day you see a feature paying its platform to be combined into its existing service, but, Elon Musk is not often one for the traditional p...

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AI futures: Culture wars

Mark Mulligan

4 Jun 2025

Business Strategy AI Creator workflows

AI is transforming culture, entertainment, business, and society at a pace unprecedented in the digital era. Unlike previous tech, AI is evolving at the speed of computing, not the speed of the human brain.

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Where do you stand on AI’s transformation of the video creator economy?

Ben Woods

9 May 2025

Audience Insight Video US

Artificial intelligence is imposing revolutionary change on the creator economy. Tried and tested workflows are being automated, streamlined, and recalibrated by large language learning models that are promising to rid creators of tedious tasks.

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AI narration: hope or hindrance to audio creation?

Laura Fisher

8 May 2025

Cultural trends Audio AI

The conversation around AI narration has awakened a historic tension, one that emerges at the dawn of every technological epoch. The tension is not just about the capabilities of AI itself, but the gnawing uncertainty of what it means for humans.

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AI prompting is an art form that will reshape creation

Ben Woods

1 May 2025

Product Strategy creator tools AI

Key takeaways from this blog: Generative AI is reshaping creative workflows, with MIDiA’s research highlighting how AI-only video production is already achievable The next creative divide will be defined by prompting skill level: those who can expertly translate vision into AI prompts will be ahea...

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There is no Pirates of the Caribbean 6: How long is the internet going to work?

Hanna Kahlert

29 Apr 2025

Cultural trends Disney Google

Generative AI is improving, and its use is increasing. AI tools have rapidly accelerated , and, as a result, AI is now widely used to generate lesson plans, find recipe measurements, and draft lists of potential client companies.

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What does it mean for OpenAI to go social?

Hanna Kahlert

24 Apr 2025

Business Strategy Social media Social

Key takeaways from this blog: Tech giants are doubling down on AI, with social seemingly the next frontier for innovation OpenAI may be flipping the script: not adding AI to a social platform, but building social around AI This could change how we create and share online – but potentially conflict...

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Creators want to learn, and Adobe’s AI assistants want to listen

Ben Woods

11 Apr 2025

Business Strategy Social media Creators

Key takeaways from this blog: Creators want more than just productivity. Over half of video creators want tools that help them improve their skills, not just speed up production (according to MIDiA's Video Creator Tools Survey Q2 2024) AI assistants should support and engage creators.

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Suno, Alexa, and the rise of ‘create to consume’

Ben Woods

21 Mar 2025

Alexa suno Creator economy

This blog was created with collaborative inputs from Ben Woods, Mark Mulligan , Tatiana Cirisano , and Kriss Thakrar . It is hard to think about generative AI without coming back to copyright. There is a pressing need to find IP safeguards before even more copyrighted content is used to train AI mo...

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Spotify’s embrace of AI-generated audio is a blessing and curse for authors

Rutger Rosenborg

26 Feb 2025

Product Strategy Spotify Audio

As we covered in August 2024, the future of AI-generated audiobooks is here. Up until this month, however, streaming platforms themselves had yet to fully embrace AI audiobook narration. Now, Spotify has announced their support for ElevenLabs ’ AI-generated audiobook content, paving the way for en...

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Can the smart TV become a canvas for content creation?

Ben Woods

21 Feb 2025

Audience Insight YouTube Netflix

YouTube’s growing strength on smart TVs is a head scratching moment for the video industry. The social video platform recently revealed that US consumers watched 1 billion hours of YouTube content daily on their smart TVs in December 2024.

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What the Reuters AI copyright decision means for the music industry

Tatiana Cirisano

20 Feb 2025

Business Strategy Streaming Music

Last week saw a major AI copyright case judgement in the US – and it fell in favour of human creators. The case stems all the way back to 2020, when Thomson Reuters sued the legal AI startup ROSS Intelligence, alleging that it reproduced Reuters’ legal research to create a competing, AI-powered ...

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MIDiA’s analysts answer questions on their 2025 predictions

Karol Severin

5 Feb 2025

Business Strategy Music Games

We are delighted by the overwhelmingly positive response and discussions sparked during our 2025 predictions webinar. We are grateful for all the engaging questions you asked during the session. Though we were unable to get through all of the excellent questions in the one-hour window, we certainly ...

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Meta-podcasts are coming for the news, not the podcast industry

Rutger Rosenborg

5 Feb 2025

Business Strategy YouTube Google

Although Google has arguably cornered the podcast market through YouTube already, by employing AI, the company may be making it even harder for competitors to catch up.In October 2024, MIDiA covered the development of NotebookLM and its ability to disrupt the informational and educational podcast sp...

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AI is reshaping the music creator economy, and that change will reshape the music business

Mark Mulligan

3 Feb 2025

Business Strategy Music Creator economy

MIDiA is pleased to announce the release of not one but two new music creator economy reports. These are our latest " State of the music creator economy "and " Music creator tools forecasts "reports. These annual deliverables have quickly become industry benchmarks, and if you operate in the music c...

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