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Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Social media doesn’t feel social anymore – so where does online community go from here?

Laura Fisher

21 Apr 2026

Cultural trends Social media Podcasts

A curious divergence is emerging in the UK's media habits. Earlier this month, Ofcom published its latest report on adults' media use, and one finding stands out. Social media usage remains high, with 89% of UK adults using at least one platform daily.

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Music and AI: What happens when quality is no longer a differentiator?

Tatiana Cirisano

16 Apr 2026

Cultural trends Music streaming Music

For most of recorded music history, quality was scarce. Recording, producing, and distributing a song that sounded “good” required significant investments of time, money, and skill, along with access to gatekeepers, who carefully filtered what entered the system.

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How the creator economy is changing traditional entertainment's discovery, distribution, and supply

Ben Woods

15 Apr 2026

Business Strategy Streaming Creators

The creator economy used to be an adjacent entertainment ecosystem to traditional entertainment. Those days are numbered – if not over already. Creators are now a foundational component in how traditional entertainment produces and distributes content at scale.

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Podcasting’s next growth frontier: tackling the unconverted

Laura Fisher

14 Apr 2026

Business Strategy Podcasts consumer

A lot of attention is being paid to the “rules of engagement” for podcasting: format preferences, video versus audio, and platform battles like YouTube versus Spotify. The industry is deeply focused on how and where audiences are consuming podcasts, and rightly so.

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Breaking the language barrier: AI’s next disruption in music

Adham Nazir

9 Apr 2026

Business Strategy Fandom Artists

American poet Henry Wadsworth Longfellow once proclaimed that music is a universal language. Ironically, perhaps the only part of this universal language that isn’t universal is language itself. In the streaming era, it may seem easier than ever for musicians to reach listeners around the world, a...

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Beyond the song: Why artists need transmedia storytelling

Olivia Jones

2 Apr 2026

Fandom Marketing Strategy Streaming

In today’s fragmented marketing world, artists have to promote more than just their music – they have to build dedicated fandom. To achieve this, more artists are implementing transmedia elements – that is, adapting a brand story across multiple platforms – into their marketing strategies.

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From feeds to events: How content creators are reshaping TV strategy

Ben Woods

1 Apr 2026

Business Strategy Creators Content Creators

The playbooks for streaming TV services and creators are collapsing into one – but even so, misconceptions remain. Large parts of the traditional entertainment industry consider the engagement techniques in two lanes.

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How music’s ‘Instagram moment’ led to its fast fashion era

Kriss Thakrar

27 Mar 2026

Business Strategy music industry Music creators

The music industry is seeing unprecedented democratisation in both consumption and creation. Leading execs often point to the rise of consumer creation and the ‘Instagrammification’ of music as a growth engine.

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The Boiler Room reckoning: Why scapegoating won’t fix live music’s funding problem

Laura Fisher

24 Mar 2026

Cultural trends Music live

There has been a lot of scrutiny recently about how dance music is funded. Two cases in point illustrate why. Boiler Room, the influential livestreaming platform, was acquired by DICE in 2021, then sold to Superstruct, a private equity-backed entity, in January 2025.

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The new rules of music’s growth engine: Insights from MIDiA’s merch and ticket buyer survey

Tatiana Cirisano

19 Mar 2026

Fandom Artists Music

Expanded rights are quickly becoming the growth engine of the recorded music industry. The category – which includes labels’ participation in revenue streams like merch and live – grew an impressive 21.

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The dos and don’ts of community: What digital entertainment can learn from the live sector

Hanna Kahlert

18 Mar 2026

Cultural trends Social media Content

Social media has fundamentally changed – and the consequences matter whether you’re a consumer, a content creator, a regulator, or a marketer. Here’s why: 1. Social platforms are now passive entertainment Content creation remains a niche activity, and simply posting for friends has become less...

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Global recorded music revenues up 9.4% in 2025

Mark Mulligan

13 Mar 2026

Business Strategy Fandom Recorded music

2025 was a good year for the recorded music business. After a modestly performing 2024, revenues grew by 9.4% in 2025 to reach $39.5 billion. See MIDiA’s Recorded music market 2025 | Rise of the fan economy and accompanying 12 sheet dataset for MUCH more detail.

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Attention versus fandom: Why entertainment needs a new framework for understanding engagement

Ben Woods

11 Mar 2026

Fandom Creators Video

The attention economy has become the de facto framework for measuring loyalty in the entertainment industry. However, not all attention is equal. While an hour spent scrolling videos on TikTok may compete with an hour spent playing a £70 video game, the depth, value and quality of that engagement a...

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What history really tells us about AI’s potential

Mark Mulligan

5 Mar 2026

Cultural trends Creators Innovation

History is being used to argue both for and against AI, with citations of previous cultural events and practices as evidence. Unfortunately, however, most of the historical references used are just plain wrong.

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The Sidemen formula: Why TV formats belong on creator channels

Ben Woods

25 Feb 2026

Business Strategy Streaming Creators

Broadcasters and streamers keep asking how to work more closely with creators. Their standard approach is to commission a creator-led show, cast them in a film, or license their back catalogue for a streaming service.

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From destination to departure point: Legacy IP as a gateway

Laura Fisher

24 Feb 2026

Marketing Strategy Engagement Entertainment

Whether it be the 1940 film, the 1995 television series, the 2005 film, or the recently announced 2026 Netflix series – each generation has its own Mr. Darcy. While this pattern endures, the relationship between intellectual property and audience attitudes is changing.

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The Chicken Nugget Theory of AI music consumption

Adham Nazir

19 Feb 2026

Cultural trends Music consumer

Wisdom about human nature often presents itself as guidance from an elder sage. Every now and again, though, it comes in the form of chicken nuggets. Amidst the arguments about the extent to which generative AI in music is morally, creatively, or legally just, the music industry risks forgetting som...

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From quip to category: What the Golden Globes signifies for podcasting's future

Laura Fisher

17 Feb 2026

Cultural trends Podcasts Entertainment

There was a time, not so very long ago, when mentioning you worked in podcasting required a somewhat defensive preamble about what podcasting actually is. There is a TikTok trend circulating that goes something like this: if you cannot explain your job to a five-year-old or your grandmother, it does...

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AI is booming for social platforms – but so is regulation

Hanna Kahlert

12 Feb 2026

Social media Social Games

As 2025’s Q4 numbers hit the headlines, social platforms seem to be thriving. Google recently announced YouTube’s revenues, totalling $60 billion (per the BBC ) – surpassing Netflix’s $45 billion (a bigger difference than it seems, as YouTube doesn’t have to take bets commissioning multi-m...

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The music industry’s boiling frog moment

Mark Mulligan

12 Feb 2026

Business Strategy Streaming Social media

Throw a frog in a pot of boiling water and it will instantly jump out, terrified (and very hot). But put it in a pot of cool water and slowly increase the heat to boiling and it will stay there until it dies.

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