Reports

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Entertainment spending by game genre fans Q2 2022

Cover image for Entertainment spending by game genre fans Q2 2022

Karol Severin

October 2022

This report presents a snapshot of entertainment spending behaviours by fans of specific games genres. It includes the following games genre fan segments: Action games fans First-person shooter (FPS) fans...

Friction TV
Addressing the user experience disconnect in streaming TV

Cover image for Friction TV

Tim Mulligan

October 2022

Apple

Video

Netflix

Streaming TV is now the default way to consume TV content. However, the streaming TV era is now the friction TV era, due to the fragmented nature of the direct-to-consumer (D2C) siloed, competing brands....

The shift indoors
Entertainment audiences’ search for the affordable and the meaningful

Cover image for The shift indoors

Hanna Kahlert

September 2022

Apple TV

Netflix

Disney

The Covid-19 entertainment boom is over; we are now in a highly competitive attention recession characterised largely by the attention inflation driven from accelerating rates of multitasking. This is...

Video consumer snapshot Q2 2022

Cover image for Video consumer snapshot Q2 2022

Tim Mulligan

September 2022

Video

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences The data is pulled from MIDiA’s...

State of the music creator economy
Post-lockdown growth

Cover image for State of the music creator economy

Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

September 2022

Apple

Spotify

live

The Covid pandemic created a unique catalyst for the music creator economy. More time on hands and more cash in pockets gave novices and veterans alike the opportunity to spend both more time and money...

Games’ cultural role in the 2020s

Cover image for Games’ cultural role in the 2020s

Karol Severin

September 2022

Games

Epic Games

Cultural Trends

Over time, games have carved out their role from the cultural fringes, through tobecoming a firmly established part of digital-consumer culture. Now, they have the opportunity to become theepicentreof...

Entertainment and the recession
How it will be impacted and how it should respond

Cover image for Entertainment and the recession

Mark Mulligan

September 2022

Spotify

Amazon

Netflix

The world is facing a period of change and disruption that is unprecedented in modern times. With so many interconnected dynamics across consumer spending, economic cycles, the climate, and even geo-politics,...

Radio audiences
A window of opportunity

Cover image for Radio audiences

Mark Mulligan, Keith Jopling, Tatiana Cirisano and Annie Langston

September 2022

Streaming Music

Spotify

Radio

Streaming claimed radio’s younger, music-focused audiences while podcasts are now beginning to do the same for older, spoken-word audiences. However, it is not yet determined that the impact needs to...

Content is king, distribution is queen but retention is revolutionary

Cover image for Content is king, distribution is queen but retention is revolutionary

Tim Mulligan and Hanna Kahlert

September 2022

Video

Music

Games

Retention is the new cornerstone of subscription in an era of accelerating disruption. On the 22nd of September, 2022, at 4:30 pm BST, MIDiA's lead video analyst, Tim Mulligan, will be joined by Nada Arnot,...

Hybrid shock
How ads will change SVOD

Cover image for Hybrid shock

Tim Mulligan

August 2022

Video

Amazon

Apple TV

The combined effects of market saturation for subscription video on demand (SVOD) alongside a growing cost-of-living crisis are forcing pureplay SVOD services to modify their ad-free propositions. Disney-owned...

Games genre fan overlaps across entertainment

Cover image for Games genre fan overlaps across entertainment

Karol Severin and Kazia Rothwell

August 2022

Games

niche audiences

gaming culture

Entertainment genre overlaps of games genre fansQ2 2022 This report presents a snapshot of cross-entertainment (music, video, and sports) genre preferences of consumers who are fans of a particular games...

Attention inflation
How multitasking is reshaping the attention economy

Cover image for Attention inflation

Karol Severin and Perry Gresham

August 2022

Apple

Spotify

YouTube

Entertainment hours are up, but consumption is becoming diluted and losing focus, and is increasingly in the background of other activities. Audiences want to consume more but have no more time to allocate;...

Lean-through consumption
Communities are key

Cover image for Lean-through consumption

Hanna Kahlert

August 2022

Spotify

YouTube

Netflix

Entertainment consumption is increasingly shaped by context, as consumers are driven by attention saturation to overlap behaviours as well as choose between them. Different forms of entertainment are better...

Scenes
A new lens for music marketing

Cover image for Scenes

Mark Mulligan and Tatiana Cirisano

August 2022

Spotify

YouTube

Facebook

Entertainment consumption and fandom are fragmenting in the internet era as a result of the steady erosion of linear audiences, the rise of asynchronous consumption, and the increased sophistication of...

Podcast monetisation and remuneration
Balancing creator and platform needs

Cover image for Podcast monetisation and remuneration

Annie Langston

August 2022

creators

Apple

Spotify

Audio platforms traditionally monetise through advertising and, to a lesser degree, listener subscriptions. However, with the rise of the creator economy and more creators entering the podcast space, platforms...

Re-creating the creator economy

Cover image for Re-creating the creator economy

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Richard Broadhurst

August 2022

Apple

Spotify

YouTube

Streaming first democratised the means of consumption, then distribution, and now production. Though the promise of the long tail may not have materialised quite as expected, long-tail and mid-tail creators...

Profiling smart-TV owning gamers

Cover image for Profiling smart-TV owning gamers

Karol Severin and Kazia Rothwell

July 2022

Games

Audience Insight

Smart TVs are to play a growing role in the games industry’s value chain TVs have always been an instrumental piece of hardware for console gamers to enjoy gameplay. With gameplay processing moving towards...

The video attention reboot
How video is being impacted by the attention recession

Cover image for The video attention reboot

Tim Mulligan and Hanna Kahlert

July 2022

creators

Netflix

roku

With the attention recession in full swing following the lockdown boom, video isalready feeling the pinch as evidenced by Netflix’s declining subscriber count.The mainstreaming of subscription video...

The rise of the lean-through superfan
Post-Covid trends of UGC creation and entertainment

Cover image for The rise of the lean-through superfan

Hanna Kahlert

July 2022

Twitch

Instagram

TikTok

The Covid-driven entertainment boom is over, with ‘in real life’ activities taking back ground from the 12% of additional time freed by lockdown measures. The attention crunch is compounded by a cost-of-living...

Music IP as video content
Why music fandom is strategically important for D2C

Cover image for Music IP as video content

Tim Mulligan

July 2022

Spotify

Video

Vevo

Music rightsholders are keen to leverage artist IP in an increasingly competitive direct-to-consumer video landscape, where appealing to silver streamers is a strategic play to minimise churn in an era...

‹
1
2
...
6
7
8
9
10
11
12
...
33
34
›

Showing 161 to 180 of 663 results.