Despite extensive efforts by radio broadcasters to redress the digital shift with offerings like podcasts and streaming apps, radio’s audience continues to fall. The fundamental question is: how does radio attract younger audiences that have never been radio natives? Ultimately, radio must act, and fast. In this report, we explore how radio broadcasters can stand out in a world dominated by major streaming platforms. This report is business strategy focused and includes an accompanying case study, How BBC Radio 1’s Giant DJ Hunt lays the groundwork for radio’s future, showcasing how our ideas can be implemented in radio’s future.