MIDiA Reports

Spotify Q4 2019 Earnings
Great Year for Premium, Less So for Ad Supported

Cover image for Spotify Q4 2019 Earnings

Report by Mark Mulligan

29 Feb 2020

The 20,000 Foot View: 2019 was another strong year for Spotify’s premium business, in which it saw off growing competition to retain its leading global market share. But it was also another year in…

Awareness and Demand Indicators for Disney+ versus Apple TV+

Report by Tim Mulligan

21 Feb 2020

d2c

Apple TV+

Disney+

Awareness and Demand Indicators for Disney+ versus Apple TV+ in Q4 2019 / Q1 2020 On November 1st 2019 Apple TV+ launched, followed by Disney+ on November 12th. Both services represent flagship direct-to-consumer…

Building Show Fandom in the Streaming Era

Report by Tim Mulligan

13 Feb 2020

tv show marketing

Marketing

streaming tv shows

The 20,000 Foot View: The direct-to-consumer (D2C) video big bang moment is getting into stride, with Peacock and HBO Max following Apple TV+ and Disney+ into the already-congested video streaming marketplace.…

Sports Consumer Trends
The Sun Sets on Pay-TV Dominance

Report by Alistair Taylor

6 Feb 2020

rights holders

sports fans

betting and gaming companies

The 20,000 Foot View: With subscription video on demand (SVOD) services surpassing pay-TV penetration en route to becoming a mainstream medium, sporting consumption habits have inherently changed. Rights…

US Video Consumer Behaviour Q4 2019
End of the Beginning for the Streaming Transition

Cover image for US Video Consumer Behaviour Q4 2019

Report by Tim Mulligan

30 Jan 2020

DTC

direct-to-consumer

D2C entrants

The 20,000 Foot View: This report presents key trends and analysis from MIDiA’s quarterly Video Brand Tracker survey, including devices for viewing, video streaming activities, subscription video…

Insurgents and Incumbents
How the 2020s Will Remake the Music Business

Cover image for Insurgents and Incumbents

Report by Mark Mulligan

24 Jan 2020

music value chain

independent artists

creators

The 20,000 Foot View: As it enters the third decade of the millennium, the recorded music business is in rude health. Revenues are about to enter the second half of a decade of annual growth, streaming…

Battle Royale
The Monetisation Sweet Spot

Report by Karol Severin

23 Jan 2020

gaming

battle royale

gamer communities

The 20,000 Foot View: Niche is the new mainstream. Battle Royale players are one of these niches – far from mainstream in terms of consumer penetration, but impactful and valuable. Across music, video,…

Demand Creation
What’s the Next Big Growth Curve for Music?

Report by Keith Jopling

14 Jan 2020

demand creation

music industry

labels

The 20,000 Foot View: Over the past 40 years the music industry has seen highs and lows, mirroring the careers of many of the legacy artists the industry plays host to. The most spectacular successes…

Independent Artist Survey
Aspirations That Will Reshape an Industry

Cover image for Independent Artist Survey

Report by Mark Mulligan

10 Jan 2020

DIY

independent artists

DIY artists

The 20,000 Foot View: This report presents the findings of MIDiA’s 2019 independent artist survey. Key Insights Independent artists will drive a different future: just 8% want a traditional label deal,…

Music Subscriber Market Shares 3.0
The Big Three Dominate

Cover image for Music Subscriber Market Shares 3.0

Report by Mark Mulligan

17 Dec 2019

streaming

music streaming

subscriptions

The 20,000 Foot View: This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from Q4 2015…

AVOD Players Case Study
Media Prima Berhad and Cinedigm

Report by Amanda Stears

17 Dec 2019

advertisement video on demand

AVOD landscape

free-to-air

Introduction Ad-supported video on demand (AVOD) services face significant challenges in their efforts to be commercially sustainable, in particular the struggle to attract advertisers away from traditional…

YouTube Music Curators
Media Assets or Next-Gen Labels?

Report by Zach Fuller

13 Dec 2019

YouTube

kondzilla

gr6

The 20,000 Foot View: The rise of the YouTube channel curator was one of the defining stories in music throughout the 2010s, and yet in the era of global success stories such as Kondzilla and T-Series,…

The Paywall Paradox
Ring Fencing Advertising’s Most Valuable Consumers

Report by Mark Mulligan

12 Dec 2019

marketing and brands

Marketing

brands

The 20,000 Foot View Music and video subscribers are the most influential technology and brand advocates amongst their peer groups and are therefore the most valuable users for advertisers and brands to…

20/20 Vision
MIDiA Research Predictions 2020

Report by Alistair Taylor, Amanda Stears, Karol Severin, Keith Jopling, Mark Mulligan, Tim Mulligan and Zach Fuller

10 Dec 2019

Keywords: trends

user modified content

abundance paradox

The 20,000 Foot View In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media, brands, marketing, games and…

US and UK Sports Fans
Reaching Digital Natives

Report by Alistair Taylor

6 Dec 2019

peak attention economy

attention

engagement

The 20,000 Foot View: Sports as a product is feeling the squeeze of the peak attention economy. Sports fans in the traditional sense are ageing, and appealing to a younger digitally-native audience is…

Streaming Pricing
Solid Outlook but Slowing Demand

Report by Mark Mulligan

4 Dec 2019

pricing

pricing strategy

streaming pricing

The 20,000 Foot View: Across a wide selection of Western countries, the streaming music and video subscription markets are reaching a high degree of maturity. As saturation for core products nears, further…

Spotify Podcast Strategy
Strong Start, Long Way to Go

Cover image for Spotify Podcast Strategy

Report by Mark Mulligan

28 Nov 2019

Spotify

Podcasts

podcast market

The 20,000 Foot View: Spotify has bet big on podcasts, viewing them as a means to multiple strategic ends. After a number of major acquisitions, Spotify is beginning to deliver meaningful audience and…

Spotify Earnings Q3 2019
Up on Most Counts

Cover image for Spotify Earnings Q3 2019

Report by Mark Mulligan

15 Nov 2019

Spotify

Spotify Q3

Spotify q3 19 earnings

The 20,000 Foot View: Q3 2019 was a quarter of mixed fortunes for Spotify, with its subscriber base showing good, consistent growth, podcasts making a solid early showing, emerging markets demonstrating…

Playlist Strategies 2020

Report by Keith Jopling

12 Nov 2019

The 20,000 Foot View: Playlists have become a core music consumption habit and, in turn, one of the most valuable marketing commodities in music. A prominent playlist placement remains a key objective…

TV Network Rankings
Brand Equity and the Weaponisation of Originals

Report by Amanda Stears

8 Nov 2019

tv viewing

TV streaming

live TV

The 20,000 Foot View: The big streaming networks Netflix and Amazon have become the powerhouses of video brand equity by simultaneously weaponising TV shows as acquisition tools and assimilating the…