MIDiA Reports

Ad responsiveness in the era of content saturation

Report by Hanna Kahlert

31 Aug 2023

The digital entertainment space is more saturated than ever, with content spread and duplicated across dozens of platforms, from social to streaming. Advertising and marketing teams face incredible competition...

Artist subscriptions are the superfan opportunity

Report by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

30 Aug 2023

Key insights: Artist subscriptions are a pragmatic scalable solution to streaming’s growing problems, delivering value to fans, creators, and rightsholders When asked what would persuade them to pay...

The state and future of music fandom
Unleashing fan creativity

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Report by Tatiana Cirisano

21 Aug 2023

Spotify

YouTube

Soundcloud

Streaming is buckling under the weight of new music being released every day, listenership is fragmenting, and artificial intelligence is poised to intensify these challenges. The music industry’s next...

Music’s podcast potential
Focus on branding over discovery

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Report by Annie Langston

14 Aug 2023

labels

Streaming

artists

In this hyper-fragmented entertainment consumption space, artists and labels must use every tool available to break out above the noise. Artists must diversify their content to not only promote their music,...

The FAST advantage
Build sustainable consumer models

Report by Tim Mulligan and Ben Woods

14 Aug 2023

Streaming

Amazon

Netflix

Inflation and retention pressures are combining to make free ad-supported streaming TV (FAST) an appealing go-to-market strategy for video distributors.FAST is still underperforming significantly in engagement...

Virtual artists and virtual influencers
A new (virtual) reality

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Report by Ashleigh Millar

24 Jul 2023

Apple

Music

Instagram

While North America and Europe are on a path towards authenticity (due to an authenticity crisis), with such trends as #definluencing and #dupes loudly and quickly gaining traction, social media users...

Return to live
Post-pandemic music fans

Report by Kriss Thakrar and Tatiana Cirisano

20 Jul 2023

Consumer Behaviour

live music

Music creators

Today’s live music audience skews 45+, with rock concerts and theatres / concert halls dominating sales. Fandom is by far the strongest factor in purchasing tickets, eclipsing price, and location. So,...

Tipping point
The coming consolidation of live service games

Report by Karol Severin and Perry Gresham

17 Jul 2023

ariana grande

Call of Duty

FIFA

The games industry has become addicted to the promise of lower risk and better ROI from live service games. As a result, there has been a flurry of live service titles released over the last 10 years....

Streaming TV meets local
How local content commissioning regulation will reshape streaming output

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Report by Tim Mulligan

5 Jul 2023

Netflix

Amazon Prime

house of cards

US headquartered global video players have grown their business models outside of national regulatory frameworks. The streaming video on demand (SVOD) model is now being disrupted as national governments...

Not all social entertainment behaviour is created equal
Audience deep dive

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Report by Hanna Kahlert

3 Jul 2023

Spotify

YouTube

xbox

Social is an integral part of entertainment consumption This report presents key data and insights about the advanced overlaps between social behaviour (both on digital platforms and in real life) and...

Radio WAUs
Blurring broadcast lines

Report by Annie Langston

3 Jul 2023

Spotify

Radio

iHeart

Introduction The radio industry has traditionally thought in terms of monthly audiences and reach rather than engagement. It is time for the radio industry to start thinking in terms of weekly engagement...

MIDiA Research 2023-2030 global music forecasts
Speed bump

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Report by Mark Mulligan

30 Jun 2023

Business Strategy

A note on the 2023 edition 2022 was a tumultuous year for the global economy, with factors such as high rates of inflation, rising interest rates, a growing cost-of-living crisis, post-Covid supply chain...

US SVOD consumer podcast engagement
Audio is the new spinoff

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Report by Annie Langston

1 Jun 2023

Apple

Spotify

As consumer attention fragments across platforms and content types, it is increasingly important for both streaming subscription video services and podcast creators to maximise their content reach. For...

Fandom and identity
For fans, entertainment goes beyond enjoyment of content

Report by Hanna Kahlert

1 Jun 2023

YouTube

Instagram

snapchat

Across entertainment, fandom is used to judge, predict, and generate successful commissioning and distribution strategies. Fandom indicates reliable audiences who will spend money on propositions and come...

Data briefing
South Korea music market

Report by Mark Mulligan

1 Jun 2023

This report presents key music market metrics for South Korea. All data is domestic SouthKorean data unless otherwise stated below. The datasets leveraged for this report include: Music company financials...

Live sport 2.0
Capturing younger audiences with the creator economy

Report by Ben Woods

1 Jun 2023

YouTube

Apple TV

Twitch

The funding model for live sports has created fissures between older viewers who can afford to pay a premium for live access and younger audiences who either cannot, or do not want to. While older generations...

Livestreaming strategy in a social-video world
Work with UGC, not against it

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Report by Tatiana Cirisano

1 Jun 2023

Livestreamed concerts are establishing themselves as complementary experiences, rather than replacements for in-person gigs. A picture of the average livestreamer — older millennials who are entertainment...

Games purchasing by format
Brick and mortar is not dead

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Report by Karol Severin

2 May 2023

Games

Audience Insight

This report presents a Q1 2023 snapshot of US gamers who bought at least one game within a six-month period (between October 2022 and March 2023). This is broken down by physical versus digital format...

Podcasts and gamers
How audio can propel the gaming universe

Report by Annie Langston and Kazia Rothwell

2 May 2023

Spotify

YouTube

The rise of games-inspired content is taking entertainment by storm. This illustrates the power of not only games content itself, but the fandoms that keep it alive, revealing an audience for other entertainment...

Pre-empting video piracy in the streaming TV era

Report by Tim Mulligan

2 May 2023

Video

Netflix

Video piracy had been downgraded as a significant disruptive risk in the era of subscription video on demand (SVOD) and free ad-supported streaming TV (FAST). While peer-to-peer (P2P) file-sharing piracy...