Reports

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Cover image for Social is eating entertainment

Social is eating entertainment
The future of memes, music, social platforms, and beyond

Hanna Kahlert

15 Oct 2024

Product Strategy

Entertainment is now a key reason consumers engage with social platforms, opening new opportunities for social and raising new challenges for traditional entertainment. Social platforms offer not only a place to consume original content IP, but to create content around it, engage with the content discussing and unpacking it, and interact with other...

Cover image for Socioeconomics of podcast listening

Socioeconomics of podcast listening
Engaging a higher value audience

Rutger Rosenborg

11 Oct 2024

Creators Subscriptions Radio

Podcasts alone will struggle to monetise via subscriptions, leaving advertising as podcasts’ key source of revenue for the foreseeable future. However, podcasts do attract high-earning, high-spending audiences, which are often hard to reach with conventional advertising.

Cover image for The single-player opportunity

The single-player opportunity
Course correcting from a red to blue ocean

Rhys Elliott

30 Sep 2024

YouTube Netflix Xbox

The AAA PC and console games market is facing growth issues, money is more expensive, and developers are facing pressure to become leaner, more profitable, and take fewer risks. Many game makers, including those that found initial success in single player, have been chasing the live-service trend.

Cover image for Video creator tools

Video creator tools
Hardware user profile

Ben Woods

30 Sep 2024

Product Strategy

The democratisation of video creation has created an unprecedented opportunity for hardware tools companies. However, converting casual creators and beginners into high spenders is difficult given the financial and educational barriers creators must overcome.

Cover image for Music creator survey

Music creator survey
Recalibration

Mark Mulligan and Tatiana Cirisano

24 Sep 2024

Audience Insight

The music creator economy has been slowly developing but was thrust into the spotlight by a surge of new creators during the Covid lockdowns. As with any bubble, it eventually burst; many creator tools companies saw the ensuing surge flatten post-lockdown.

Cover image for O mercado brasileiro de música

O mercado brasileiro de música
Rumo ao estrelato

Leo Morel and Tatiana Cirisano

19 Sep 2024

Business Strategy

Grande parte da população do Brasil adotou o streaming como formato de consumo musical. Atualmente, ele é o principal formato de consumo do país, correspondente a 82% de sua receita de música gravada. Isto, atrelada a forte conexão dos brasileiros com a música, está contribuindo para expandir as fronteiras da música local, com o funk brasi...

Cover image for Brazil music market

Brazil music market
Ready for prime time

Tatiana Cirisano and Leo Morel

19 Sep 2024

Business Strategy

Brazil’s large, youthful population has fully embraced streaming. It is now the country’s top consumption format and the source of 82% of its recorded music revenue. This is helping Brazilians’ strong connection to music reach across borders, with the Brazilian funk genre and artists like Anitta becoming global sensations.

Cover image for Q2 2024 music metrics

Q2 2024 music metrics
Bifurcation is here

Mark Mulligan and Tatiana Cirisano

19 Sep 2024

Business Strategy

This report presents MIDiA consumer data for key music consumer behaviours and company financials for Q2 2024. Consumer data covered includes, streaming app usage, music behaviour, and streaming activities. Company financials covers record labels, music publishers, DSPs, and live music companies.

Cover image for Analogue revival

Analogue revival
A cultural pendulum swing

Hanna Kahlert

16 Sep 2024

Cultural trends

From the dumb phone trend to a vinyl revival, analogue has been back on the rise in the cultural zeitgeist. This could shake up the digital ecosystem and unlock potential opportunities for entertainment –– but the 'why’ behind the trend needs to be better understood to action the opportunity to its full potential.

Cover image for From casual listeners to podcast purists

From casual listeners to podcast purists
Mapping podcast platform preferences

Rutger Rosenborg

10 Sep 2024

Audience Insight

Consolidation has arrived in audio. As some tech companies turn to a multi-format strategy to keep users engaged, it becomes more difficult for single-format platforms to compete for the same subscriber base. Companies sticking to the single-format vision of podcasting run the risk of losing even more market share to YouTube and Spotify, but there ...

Cover image for Video creator tools

Video creator tools
Software user profile

Ben Woods

30 Aug 2024

Product Strategy Creator economy

The video creator software market is evolving fast. AI tools are carving out new workflows, and the democratisation of video creation is increasing demand from social video creators and professional videographers. Editing software and plugins remain key to monetisation, but challenges are emerging from subscription-adverse creators and users brough...

Cover image for The ‘why’ and ‘what’ behind in-game spending

The ‘why’ and ‘what’ behind in-game spending

Karol Severin

29 Aug 2024

Audience Insight

As the games industry matures and global games revenue growth slows down, in-game spending will remain one of the industry’s key growth drivers. Historically, in-game spending was mostly associated with advantage-gaining items. In 2024 however, cosmetic in-game items account for the majority of in-game spending and will be increasing their share ...

French music consumer user profile
Unlocking fandom

Tatiana Cirisano

20 Aug 2024

Audience Insight

This report presents MIDiA consumer data for key music behaviours of French consumers. Key data and insights in this report: Monthly music streaming behaviours of French consumers Listening habits of French consumers, monthly, weekly, and daily breakdown French popular radio station daily and weekly usage French daily active usage, weekly active us...

Cover image for Songwriters take the stage

Songwriters take the stage
A new playbook for a new era

Tatiana Cirisano and Fernanda Balzaretti

31 Jul 2024

Streaming Spotify music industry

The streaming era upended the already-fraught business of being a songwriter, pushing songwriters to secure new revenue streams and better deal terms. While the recorded music industry has responded to similar shifts with a flourishing artist services market, the same is not true for songwriters.

Cover image for High tide raises all ships

High tide raises all ships
Leveraging the cultural tidal wave of Grand Theft Auto VI

Rhys Elliott

30 Jul 2024

Audience Insight

Grand Theft Auto VI ( GTA 6 ), due to be released in autumn 2025, is on track to be one of the biggest entertainment launches of all time. It will capture a significant amount of consumer attention. Marketers in and outside of the gaming industry have a choice –– either resist and face the increased challenge of capturing consumer attention dur...

Cover image for MIDiA Research 2024-2031 global music publishing forecasts

MIDiA Research 2024-2031 global music publishing forecasts
Managed change

Mark Mulligan

29 Jul 2024

Business Strategy

Thus far, the 2020s has been a good decade for the music publishing industry. Revenues have continued to grow, streaming royalty rates have improved – spurred by favourable royalty rates board rulings in the US – and institutional investment has flowed into publishing catalogues, even after rising interest rates.

Cover image for Audio psychographics

Audio psychographics
Understanding why people listen

Rutger Rosenborg

25 Jul 2024

Audience Insight

With so much content competing for consumers' attention, it is not enough to just give them ways to spend their limited resources (time and money). Audio companies must also give consumers reasons to do so. Therefore, to grow the audio market, knowing the reasons consumers choose one format over another is key to driving audience strategy, product ...

Cover image for Entertainment behaviour

Entertainment behaviour
The frequency factor

Mark Mulligan

18 Jul 2024

Audience Insight

This report presents a holistic view of entertainment behaviour for music, video, games, social, and audio. Traditionally, entertainment services report users in terms of monthly, and occasionally weekly or daily users. This report goes much deeper into user behaviour by additionally measuring how many times a day consumers use apps as well as when...

Cover image for Social platform user behaviour

Social platform user behaviour
Q1 2024

Hanna Kahlert

16 Jul 2024

Marketing Strategy

The social platform marketplace is mature, with user growth stabilising, and the established platforms now fiercely competing for shares of a finite amount of available time. This report analyses the behaviours of the audiences engaging with social platforms; including daily active use market shares, monetisation aptitude, social video time spent, ...

Cover image for The state of the video creator economy

The state of the video creator economy
Creativity in a streamlined world

Mark Mulligan, Tim Mulligan and Ben Woods

11 Jul 2024

Business Strategy Creator economy

The video creator tools industry is primed for turbo-charged growth as artificial intelligence (AI) accelerates the consumerisation of creation. While the opportunity is significant, a considered approach is needed to ensure AI elevates the creator economy’s success at turning passive consumers into monetisable creators.

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