UK media consumption Q4 2024 A mature market with niche growth prospects

Laura Fisher

April 2025

This report presents MIDiA consumer entertainment data across media, music, audio, and games.

Key data and insights:

Time spent and weekly active users (by format and platform)for streaming music, podcasts, social media, games consoles and more.
All data refers to the UK only (n = 1,000) except for ‘all-country average’ referring to the weighted average of all nine countries surveyed.

This report sources data from:

All data is from MIDiA’s Q4 2024 survey, fielded in US, Canada, Brazil, Australia, SouthKorea, Sweden, France, Germany, UK n = 9,000

Words: 2460 Pages: 31 Infographics: 15

Companies and brands mentioned: Bluesky, Discord, Facebook, Facebook Messenger, Instagram, OnlyFans Pinterest, Reddit, Threads, TikTok, WhatsApp, and YouTube

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