Leveraging anime A nuanced scene not a genre
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Engaging younger audiences remains the entertainment industry’s biggest challenge. However, Japanese anime is achieving this by growing penetration with each new generation of consumers. Key to this success is its ability to dovetail with the fragmented nature of modern entertainment consumption to reach consumers in their scenes. This report explores how anime fans watch shows, listen to music, play games, and create content as a means of deepening engagement with the franchises they love. It sets out to help entertainment companies and brands devise strategies for reaching younger consumers via anime.
Key data and insights in this report:
- Anime fan penetration by age, Q4 2024, global
- Anime fan and consumer average weekly hours spent performing consumer activities, Q4 2024, global
- Types of anime fandom purchasing by anime fans, Q4 2024, global
- A conceptual graphic of the different anime genre types
- A conceptual graphic of the different types of anime fan creators
This report sources data from:
- MIDiA Research Q4 2024 Consumer Survey, Total - 9,019 (US-1002, UK-1000, Australia-1001, Canada-1000, Germany-1006, France-1008, Sweden-1000, South Korea-1001, Brazil-1001)
- MIDiA Research Q1 2023 Consumer Survey, Total - 9,000 (US-1000, UK-1000, Australia-1000, Canada-1000, Germany-1000, France-1000, Sweden-1000, Japan-1000, Mexico-1000, India-1000)
Words: 6933 Pages: 26 Infographics: 8
Companies and brands mentioned: Akira, Aleks Le, Aniplex, Arise Crossover,Baldur’s Gate 3, Bartender: Glass of God, Bleach, Bleach: Rebirth of Souls, Bleach Part 1: Ultimate Tower Defence, Blox Fruits, Blue Lock, Blue Lock: Rivals, CD Projekt Red, ChatGPT, , Crunchyroll, Creepy Nuts, Crypton Future Media, Cyberpunk 2077, Cyberpunk: Edgerunners, Dan Da Dan, Delicious in Dungeon, Demon Slayer, Dolce & Gabbana, Dominic Solanke, Dragon Ball Z, Elden Ring, Fortnite, Genshin Impact, Gucci, Haku, Haikyu!!, Honkai: Star Rail, Hatsune Miku, Hello Kitty!, Instagram, Ironmouse, Jazz Chisholm Jr., JUJUTSU KAISEN, Jordan, Kaiju No. 8, K/DA, Kids on the Slope, Kyary Pamyu Pamyu,March Comes in Like a Lion, Marvelous Anime, Mashle: Magic and Muscles, My Hero Academia, Naruto, One Piece, One Piece: Odyssey, OpenAI, Metaphor: Refantazio, Mono No Aware, Netflix, Neon Genesis Evangelion, New Orleans Pelicans, New York Yankees, Persona, Pretty Guardian Sailor Moon, Reddit, Riot Games, Roblox, Roku Gin, Shangri-La Frontier, Sailor Moon, Solo Leveling, Sony Music, Sony Pictures, Sony Pictures Core, SeanWayStudio, Street Fighter 6, Studio Ghibli, Studio Liber, Suntory Global Spirits, TikTok, The Anime Men, The Weeb Commander, Tottenham Hotspur, Twitch, VTuber Legend: How I Went Viral After Forgetting to Turn Off My Stream, WEBTOON, Yaya Han, YouTube, and YouTube Shorts