Podcasts as a key information source Implications for media companies
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Podcasts have begun to rival traditional media as a key source of news and political information for podcast listeners, especially among millennials and Gen Z. To stay relevant, traditional media must innovate, while podcast companies can solidify their dominance. This report will examine how traditional media and podcast companies can tap into the motivations, audiences, and platforms driving the growth of news and politics podcast consumption.
Key data and insights in this report:
- Top five podcast topics for monthly podcast listeners, and media preferences for news and politics podcast listeners, Q4 2024, global
- Media preferences for news and politics podcast listeners by age demographic, Q4 2024, global
- Reasons news and politics podcast listeners choose their media source, Q4 2024, global
- Podcast platform preferences for monthly podcast listeners and news and politics podcast listeners, Q4 2024, global
- Local broadcaster preferences for news and politics podcast listeners, country specific, Q4 2024, global
This report sources data from:
- MIDiA Research Consumer Survey Q4 2024, Total-9,019 (US-1002, UK-1000, Australia-1001, Canada-1000,Germany-1006, France-1008, Sweden-1000, South Korea-1001, Brazil-1001)
Words: 3863 Pages: 19 Infographics: 5
Companies and brands mentioned in this report: BBC, DLR, Empresa Brasil de Comunicação, Facebook, KBS World Radio, NPR, Podnews, Radio France, Spotify, Sveriges Radio, The New York Times, X, and YouTube