2024 audio consumer profile Habits, platforms, and personas

Laura Fisher

May 2025

This report presents MIDiA’s audio consumer survey data with a view to understand the global audio consumer. This report is a compilation of the most recent MIDiA audio data.

Key data in this report:

Platforms that podcast monthly listeners use to access their podcasts, Q4 2024, global
Podcast monthly listeners main ways of discovering podcasts, Q3 2024, global
Total number of audio subscriptions paid for per consumer, Q4 2024, global
Average weekly hours spent listening to audiobooks vs. podcasts, all consumers, Q4 2024, global
Traditional media versus Podcast consumption habits of News and / or Politics podcast listeners, Q4 2024, global

This report sources data from:

MIDiA Research Consumer Survey Q3 2024, US, UK, Australia, Canada, Germany, France, Netherlands, Japan, Mexico, n=9000
MIDiA Research Consumer Survey Q4 2024, US, UK, Australia, Canada, Germany, France, Sweden, South Korea, Brazil, n=9,019

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