2024 audio consumer profile Habits, platforms, and personas
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This report presents MIDiA’s audio consumer survey data with a view to understand the global audio consumer. This report is a compilation of the most recent MIDiA audio data.
Key data in this report:
- Platforms that podcast monthly listeners use to access their podcasts, Q4 2024, global
- Podcast monthly listeners main ways of discovering podcasts, Q3 2024, global
- Total number of audio subscriptions paid for per consumer, Q4 2024, global
- Average weekly hours spent listening to audiobooks vs. podcasts, all consumers, Q4 2024, global
- Traditional media versus Podcast consumption habits of News and / or Politics podcast listeners, Q4 2024, global
This report sources data from:
- MIDiA Research Consumer Survey Q3 2024, US, UK, Australia, Canada, Germany, France, Netherlands, Japan, Mexico, n=9000
- MIDiA Research Consumer Survey Q4 2024, US, UK, Australia, Canada, Germany, France, Sweden, South Korea, Brazil, n=9,019
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