Reports

Cover image for State of the music creator economy

State of the music creator economy
Post-lockdown growth

Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

30 Sep 2022

Apple Spotify live

The Covid pandemic created a unique catalyst for the music creator economy. More time on hands and more cash in pockets gave novices and veterans alike the opportunity to spend both more time and money making music. Though the pandemic was a peak, it also marked the start of a new era for the music creator economy across every one of its aspects, f...

Cover image for Games’ cultural role in the 2020s

Games’ cultural role in the 2020s

Karol Severin

29 Sep 2022

Epic Games Cultural trends

Over time, games have carved out their role from the cultural fringes, through tobecoming a firmly established part of digital-consumer culture. Now, they have the opportunity to become theepicentreof digital culture. To do so, gaming needs (and has already started) to evolve from a standalone pastime towards a destination for all other forms of en...

Cover image for Entertainment and the recession

Entertainment and the recession
How it will be impacted and how it should respond

Mark Mulligan

25 Sep 2022

Spotify Amazon Netflix

The world is facing a period of change and disruption that is unprecedented in modern times. With so many interconnected dynamics across consumer spending, economic cycles, the climate, and even geo-politics, consumer behaviours and spending will undoubtedly be impacted.

Cover image for Radio audiences

Radio audiences
A window of opportunity

Mark Mulligan, Keith Jopling, Tatiana Cirisano and Annie Langston

25 Sep 2022

Streaming Music Spotify Radio

Streaming claimed radio’s younger, music-focused audiences while podcasts are now beginning to do the same for older, spoken-word audiences. However, it is not yet determined that the impact needs to be as disruptive for radio companies. With radio audience declines slowing, and even experiencing a modest rebound, a window of opportunity exists f...

Cover image for Content is king, distribution is queen but retention is revolutionary

Content is king, distribution is queen but retention is revolutionary

Tim Mulligan and Hanna Kahlert

22 Sep 2022

Free Report

Video Music Games

Retention is the new cornerstone of subscription in an era of accelerating disruption. On the 22nd of September, 2022, at 4:30 pm BST, MIDiA's lead video analyst, Tim Mulligan, will be joined by Nada Arnot, SVP of Marketing at BritBox, Nii Mantse Addy, CMO and Head of Marketing at Philo, Nina Laricheva, CEO of Marquee TV, and Hanna Kahlert, Media a...

Cover image for Hybrid shock

Hybrid shock
How ads will change SVOD

Tim Mulligan

31 Aug 2022

Amazon Apple TV Netflix

The combined effects of market saturation for subscription video on demand (SVOD) alongside a growing cost-of-living crisis are forcing pureplay SVOD services to modify their ad-free propositions. Disney-owned Hulu has demonstrated the viability of an ad-supported SVOD basic plan, which now offers a blueprint for Disney+ and Netflix.

Cover image for Games genre fan overlaps across entertainment

Games genre fan overlaps across entertainment

Karol Severin and Kazia Rothwell

31 Aug 2022

Games niche audiences gaming culture

Entertainment genre overlaps of games genre fansQ2 2022 This report presents a snapshot of cross-entertainment (music, video, and sports) genre preferences of consumers who are fans of a particular games genre. It includes the following games genre fan segments: Action games fans First person shooter (FPS) fans Role playing game (RPG) fans Sports g...

Cover image for Attention inflation

Attention inflation
How multitasking is reshaping the attention economy

Karol Severin and Perry Gresham

31 Aug 2022

Apple Spotify YouTube

Entertainment hours are up, but consumption is becoming diluted and losing focus, and is increasingly in the background of other activities. Audiences want to consume more but have no more time to allocate; increased multitasking is the result. Consequently, attention / focus is split between more propositions.

Cover image for Lean-through consumption

Lean-through consumption
Communities are key

Hanna Kahlert

31 Aug 2022

Spotify YouTube Netflix

Entertainment consumption is increasingly shaped by context, as consumers are driven by attention saturation to overlap behaviours as well as choose between them. Different forms of entertainment are better suited to different contexts, with some lending themselves to more social behaviours than others.

Cover image for Scenes

Scenes
A new lens for music marketing

Mark Mulligan and Tatiana Cirisano

30 Aug 2022

Spotify YouTube Facebook

Entertainment consumption and fandom are fragmenting in the internet era as a result of the steady erosion of linear audiences, the rise of asynchronous consumption, and the increased sophistication of personalisation algorithms. Consequently, identity and culture are fragmenting as well.

Cover image for Podcast monetisation and remuneration

Podcast monetisation and remuneration
Balancing creator and platform needs

Annie Langston

22 Aug 2022

Creators Apple Spotify

Audio platforms traditionally monetise through advertising and, to a lesser degree, listener subscriptions. However, with the rise of the creator economy and more creators entering the podcast space, platforms must bulk up their offerings for creator monetisation as well.

Cover image for Re-creating the creator economy

Re-creating the creator economy

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Richard Broadhurst

18 Aug 2022

Apple Spotify YouTube

Streaming first democratised the means of consumption, then distribution, and now production. Though the promise of the long tail may not have materialised quite as expected, long-tail and mid-tail creators are now a central component of the digital-entertainment economy.

Cover image for Profiling smart-TV owning gamers

Profiling smart-TV owning gamers

Karol Severin and Kazia Rothwell

29 Jul 2022

Games Audience Insight

Smart TVs are to play a growing role in the games industry’s value chain TVs have always been an instrumental piece of hardware for console gamers to enjoy gameplay. With gameplay processing moving towards the cloud, and becoming more hardware-agnostic as a result, smart-TV makers will begin to carve out their own market share in games distributi...

Cover image for The video attention reboot

The video attention reboot
How video is being impacted by the attention recession

Tim Mulligan and Hanna Kahlert

29 Jul 2022

Creators Netflix roku

With the attention recession in full swing following the lockdown boom, video isalready feeling the pinch as evidenced by Netflix’s declining subscriber count.The mainstreaming of subscription video on demand (SVOD) pulled TV into the digital entertainment sphere, placing it at risk of further disruption from the attentionrecession.

Cover image for The rise of the lean-through superfan

The rise of the lean-through superfan
Post-Covid trends of UGC creation and entertainment

Hanna Kahlert

29 Jul 2022

Twitch Instagram TikTok

The Covid-driven entertainment boom is over, with ‘in real life’ activities taking back ground from the 12% of additional time freed by lockdown measures. The attention crunch is compounded by a cost-of-living crisis, driving consumers to make savvy choices about how much they spend, and on what.

Cover image for Music IP as video content

Music IP as video content
Why music fandom is strategically important for D2C

Tim Mulligan

28 Jul 2022

Spotify Vevo Netflix

Music rightsholders are keen to leverage artist IP in an increasingly competitive direct-to-consumer video landscape, where appealing to silver streamers is a strategic play to minimise churn in an era of peak video subscriptions. The monetisable emerging long tail of video streaming, combined with the transformation of music IP into a content asse...

Cover image for Music sync market forecast

Music sync market forecast
Production libraries raise the pitch

Kriss Thakrar and Tatiana Cirisano

27 Jul 2022

YouTube SoundCloud Netflix

Amid fragmenting fandom and the attention recession, sync is more important than ever as a tool for both revenue generation and marketing. There are also dozens of emerging use cases for sync, from creator content to fitness platforms and virtual spaces in the evolving metaverse.

Cover image for Audio creators

Audio creators
The new creative frontier

Annie Langston

27 Jul 2022

Apple Spotify YouTube

While exclusive content deals with celebrity names signposted the audio strategy of many of the market’s big players, audience platforms are already recognising the growing importance of independent audio creators as the market develops and expands.

Cover image for Attention recession impacts on D2C growth

Attention recession impacts on D2C growth

Richard Broadhurst

26 Jul 2022

Subscriptions Streaming Spotify

Weekly active user (WAU) penetration for the top streaming services is now slowing with quarter-on-quarter growth effectively flat for the leading subscription video on demand (SVOD) services. Peak attention is now clearly here for video. The looming attention recession, which is already impacting the wider digital entertainment landscape, will exa...

Cover image for Building a fan economy with Fan-Powered Royalties

Building a fan economy with Fan-Powered Royalties

Kriss Thakrar, Tatiana Cirisano and Perry Gresham

12 Jul 2022

Free Report

Creators artist income Streaming economics

Music streaming has helped the music industry return to growth over the past decade, but many creators feel left behind. The streaming economy has reached a point where the creator remuneration gap can no longer be ignored. It is no secret that many music artists are dissatisfied with the relationship between the consumption of their music on strea...

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