Reports

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Unlocking mainstream AVOD
The silver streamer catalyst

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Tim Mulligan

July 2021

Subscriptions

Streaming

Amazon

Ad-supported video on demand (AVOD) has been championed as the free-to-access equivalent of subscription video on demand (SVOD). However, for AVOD to become the digital successor to free-to-view TV it needs to break out of its current niche user base.

Addressable creator markets
An opportunity with many layers

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Mark Mulligan

July 2021

Apple

Apple

Artists

The music creator tools space is undergoing a change that is simultaneously renaissance and transformation. The creator culture boom has driven an unprecedented degree of investment and investor interest. However, because the music creator tools space is a collection of diverse products and services, an underlying challenge has been how to identify exactly what the total addressable market (TAM) is.

The changing context of consumption
Emerging consumer trends in a re-saturated attention economy

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Hanna Kahlert

July 2021

Spotify

Amazon

Netflix

Rampant attention competition has driven changes in entertainment consumption itself, exacerbated by the last year’s attention boom. Quality of attention and quantity of attention are increasingly differentiated, making adjacent behaviours more valuable than ever to track sentiment and consumer expression.

Music consumer survey Q1 2021
YouTube extends its reach

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Mark Mulligan

July 2021

Spotify

YouTube

Deezer

The data in this report is taken from MIDiA’s Q1 2021 consumer survey. The full data from this survey and all the preceding quarterly surveys are available, along with data visualisation tools and dynamic segmentation, on MIDiA Fuse. The countries covered in this report are US, Canada, Australia, UK, Germany, France, Sweden, Brazil, South Korea.

How does AVOD unlock the mainstream consumer

Cover image for How does AVOD unlock the mainstream consumer

Tim Mulligan

July 2021

Video

How does AVOD unlock the mainstream consumer webinar presentation.

MIDiA Research 2021 – 2028 global music forecasts
ARPU growth finally delivers

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Mark Mulligan

June 2021

revenue

Global

Music

This report presents the key figures, trends and drivers of MIDiA’s music forecast model. The figures presented in this report are both retail and label trade values and are in billions of US dollars unless otherwise stated. An Excel file posted alongside this report provides complete country level data, including DSP market shares and a detailed methodology statement.

MIDiA Research video streaming subscription forecasts 2021-2027
Margins eclipse reach as developed markets dominate revenue growth

Cover image for MIDiA Research video streaming subscription forecasts 2021-2027

Tim Mulligan

June 2021

Streaming

Apple

Video

This report presents the key figures, trends and drivers of MIDiA’s video streaming forecast model. The figures presented in this report are in billions of US dollars unless otherwise stated. An Excel file posted alongside this report provides complete country-level data, as well as a detailed methodology statement.

The esports viewer dossier Q1 2021

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Karol Severin

June 2021

subscribers

Gaming

Games

...

Ad strategy in a digital-first environment
Rethinking acceptance, tolerance and effectiveness

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Hanna Kahlert

June 2021

Spotify

YouTube

SoundCloud

Digital-first behaviours and the proliferation of choice have caused underlying changes to how consumers perceive and respond to brands. Brand loyalty has been replaced by content fandom. Frictionless service-switching and overlapping subscription now clashes with high-value content moving between platforms in short time frames and across differing geographies.

Video consumer snapshot Q1 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

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Tim Mulligan

May 2021

US

UK

France

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences. The data is pulled from MIDiA’s Q1 2021 Consumer Survey fielded in the US, UK, Australia, Canada, Germany, France, Sweden, South Korea, and Brazil.

Games subscriptions
Early market leaders and consumer profiles emerge

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Karol Severin

May 2021

Consumer behaviour

Apple

YouTube

As games subscriptions grow, understanding gamers through the lens of their subscriptions becomes crucial. Monitoring the growth of games subscription services and the behavioural makeup of segments that emerge with them is becoming increasingly important for developers and publishers alike – be it to make decisions around platform prioritisation and planning, or localising and laser-targeting marketing campaigns.

Spotify Q1 2021 earnings
Shifting headwinds

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Mark Mulligan

May 2021

Spotify

YouTube

Deezer

The first quarter of the year is usually a slow one for Spotify, but Q1 2021 saw a few metrics slowing more than in previous years. There were lots of solid performance metrics in Spotify’s results and a slew of new product announcements, but there were also signs of a coming slowdown driven in large part by wider industry headwinds.

Live streamed concert demand
Ready for prime time

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Mark Mulligan, Karol Severin and Kriss Thakrar

May 2021

Spotify

Spotify

live music

Virtual concerts went from zero to a hundred at an unprecedented rate during the pandemic-shaped 2020, and the momentum carried through to 2021. But if lockdown years are like dog years, then so too the evolution of the current virtual event marketplace has been concertinaed.

Podcast audiences
Competing for attention

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Mark Mulligan

May 2021

US

UK

France

2020 was a big year for podcasts, with increased investment, M&A activity and industry moves. Audiences grew too, but still lag behind in hype and expectation, and a portion of this growth has come at the direct expense of music streaming and radio.

The rise of the silver streamer
55+ demographic reshapes video streaming

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Tim Mulligan

April 2021

Amazon

Amazon

Apple TV

2020 brought video streaming into the mainstream, resulting in an aging consumer base as later adopters embraced the digital-first behaviour. With binge viewing typically occurring at the start of on-demand familiarisation, these new streaming subscribers are at risk of succumbing to accelerated churn rates, as savvy switching is likely to follow.

In-game spending
Cross-entertainment product strategy

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Karol Severin

April 2021

YouTube

multitasking

Twitch

Games revenue growth is about to slow, with in-game spending the sector set to retain most momentum. Simultaneously, other entertainment sectors will actively seek to monetise digital fandom. Future games revenue will need to tap opportunities beyond games-related spending alone, and the wider entertainment demands of consumers.

Sports Fans Consumer Snapshot Q1 2021

Cover image for Sports Fans Consumer Snapshot Q1 2021

Tim Mulligan

April 2021

Video

Introduction This slide deck presents sports fans consumer snapshot covering video services, live-TV sports viewing, sports highlights viewing, free live digital sports viewing, device viewing, sports betting, fantasy sports penetration, TV genre preferences and sports type preferences.

Creator culture
The song becomes the feed

Cover image for Creator culture

Mark Mulligan and Kriss Thakrar

April 2021

Creators

Spotify

Spotify

The creator tools marketplace is creating a revolution in the culture and business of music. The third decade of the millennium represents the opening of a new chapter for the music business, with the means of production and distribution fully democratised.

Monetising Fandom
Unlocking growth beyond games

Cover image for Monetising Fandom

Karol Severin

April 2021

digital content

Games

cross-entertainment strategy

Beyond gaming to cross-entertainment partnerships webinar slides - 22-04-2021

Future-proofing growth and curtailing subscriber churn post pandemic

Cover image for Future-proofing growth and curtailing subscriber churn post pandemic

Tim Mulligan

April 2021

Video

Critical Developments

Future-proofing growth and curtailing subscriber churn post pandemic webinar slides.

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