Reports

Cover image for Spotify Q3 2021 earnings

Spotify Q3 2021 earnings
Premium matures as advertising accelerates

Mark Mulligan

30 Nov 2021

Spotify Business Strategy

Spotify is in a transition phase. Monthly active user (MAU) growth bounced back, but user growth is in a mid-term slowdown phase while the business begins its transition to emerging markets and ad-based audio – with the latter showing more signs of movement than the former.

Cover image for Consolidation and retention

Consolidation and retention
How D2C is now driving video M&A strategy

Tim Mulligan

30 Nov 2021

Apple Amazon Streaming video

The D2C big bang moment of 2019/2020 opened up a new offensive front for media majors as they competed with the communications and tech majors for streaming audience market share, which was previously lost to the SVOD insurgents. Pureplay media players responded via defensive consolidation and / or selling themselves to more motivated competitors.

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Games worlds
Assessing audience reach, value and relevance

Karol Severin

25 Nov 2021

Apple GTA Call of Duty

As more online games worlds enter the market, brands and marketers need to focus more on monitoring the nuances of each games world community to identify the most effective partnership opportunities. The key factors to pay attention to are reach, audience value, and relevance.

Cover image for Attention economy

Attention economy
After the lockdown boom

Mark Mulligan

23 Nov 2021

Consumer behaviour Streaming Music Radio

The pandemic-triggered change in everyday life resulted in a boom in entertainment consumption, which, in turn, saw growth in emerging formats as well as a temporary rebound for traditional formats. As the world starts to ease back into pre-pandemic routines, much of this newly found entertainment time will go – but the declines will not be evenl...

Cover image for Growth from transparency

Growth from transparency
Reframing the value of music through creator rights

Mark Mulligan, Keith Jopling, Srishti Das and Kriss Thakrar

12 Nov 2021

Free Report

Creators Streaming Business Strategy

The music industry has been through an unprecedented period of change over the past five years.Innovations in live streaming, games, user-generated content (UGC), digital art, and trading of rights represent welcome new opportunities for music creators - opportunities that will require creators to adapt in order to take full advantage.

Cover image for Video Consumer Snapshot Q2 2021

Video Consumer Snapshot Q2 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Tim Mulligan

28 Oct 2021

Streaming Video Streaming video

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences. The data in this deck is pulled from MIDiA’s Q2 2021 Consumer Survey that was fielded in US, UK, Australia, Canada, Germany, France, Sweden, South Korea and Brazil.

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Beyond broadcast
How digital natives will reboot sports content monetisation

Srishti Das

28 Oct 2021

YouTube Amazon Instagram

Global broadcast deals are being renegotiated in the context of expiring rights, evolving digitally native, younger audience engagement and increased competition for attention. With only 6% of 16-19-year-olds watching live sport across OTT platforms and linear TV, Gen Z is slowly finding new ways to engage with sports through social media highlight...

Cover image for Independent label market shares

Independent label market shares
Up on all counts

Mark Mulligan

28 Oct 2021

Spotify Record labels Independent labels

This report presents record label market share that is measured not just by label reported revenues, but also by separating the revenues of independent labels that are distributed by major label groups, in order to give a more precise view of how the independent sector is performing.

Cover image for Live streamed events consumer behaviour

Live streamed events consumer behaviour
Q2 2021

Mark Mulligan

7 Oct 2021

live music Music Live video streaming

This report looks at live stream audience data and audience behaviour trends with regards to live streamed events. Methodological notes: The Brazil self-reported, live streamed penetration rate from MIDiA’s survey came in at 22% for Q2 2021 – a sharp increase on previous quarters.

Cover image for Games discovery and conversion

Games discovery and conversion
Navigating between generations in the 2020s

Karol Severin

30 Sep 2021

Spotify YouTube digital natives

The 2020s population is split between digital natives and older digital migrants, which shapes how consumers discover and convert to new games. Younger consumers are more likely to discover via channels and formats pioneered by digital natives, such as creator coverage and social media feeds.

Cover image for From social media to creator tools

From social media to creator tools
The evolution of UGC

Hanna Kahlert

30 Sep 2021

Apple Spotify YouTube

Entertainment is suffering intense competition as audience attention time, already saturated before the pandemic, is hit by the gradual return of ‘in real life’ activities. A flurry of new propositions over the last year and a half, namely in streaming and social media, are competing on largely similar grounds – making differentiation ever mo...

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Smart home
Smart devices are winning the battle for the future of TV

Tim Mulligan

30 Sep 2021

smart tvs VOD net neutrality

The unbundling of TV consumption is catalysing the smart home, with media streamers and smart TVs driving adoption and engagement. The smart home entertainment ecosystem will expand due to smart devices (smart TVs and smart speakers), as they are building on traditional consumption habits and engagement of key segments to act as smart home ecosyste...

Cover image for Music creator tools forecast

Music creator tools forecast
Moving towards a hybrid future

Mark Mulligan

24 Sep 2021

Creators Apple Spotify

Once upon a time, music software and hardware were distinct market segments, but now they are increasingly fusing into a network of hybrid creator tools ecosystems. Standalone hardware still has a vibrant future, but the real momentum lies with software, sounds, services and the hardware that supports them.

Cover image for Creator hubs

Creator hubs
Creator tools’ next growth driver

Mark Mulligan and Kriss Thakrar

7 Sep 2021

Creators Spotify Artists

The emerging competitive dynamic between insurgents and incumbents is the catalyst for an unprecedented period of innovation in the music creator tools space. However, because this dynamic is underpinned by substantial institutional investment and strong market growth, the second order effect is the further fragmentation of an already congested and...

Cover image for Gamers & entertainment merchandise

Gamers & entertainment merchandise

Karol Severin

31 Aug 2021

Gaming Games mobile games

As the digital entertainment worlds grow alongside the traditional IRL entertainment world, the next step in the evolution of the entertainment industry will be to bridge the IRL & digital entertainment spheres together, as and where appropriate. One such opportunity is to build bridges between physical and digital merchandise buying.

Cover image for The four key cultural trends transforming digital entertainment in 2021 and beyond

The four key cultural trends transforming digital entertainment in 2021 and beyond

Hanna Kahlert

31 Aug 2021

Marketing live Amazon

The effect of streaming on entertainment is not new, but as we move into the era of mainstream vaccinations, the shifts in streaming-driven consumer behaviour over the last year and a half will drive fundamental changes. From the rise of virtual events to the fall of the box office opening weekend, underpinned by the swift commodification of conten...

Cover image for Sci-fi video fan consumer snapshot, Q2 2021

Sci-fi video fan consumer snapshot, Q2 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Tim Mulligan

27 Aug 2021

Video YouTube Amazon

This slide deck presents sci-fi video fan consumer demand covering video services, live TV viewing, binge viewing, device viewing, YouTube consumption, and leading video services by WAU penetration. The accompanying dataset includes the demographic breakdown for each segment by age (16-19, 20-24, 25-34, 35-44, 45-54, 55+), by distribution (absolute...

Cover image for Sports fan consumer snapshot, Q2 2021

Sports fan consumer snapshot, Q2 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Tim Mulligan

24 Aug 2021

Streaming Video Fandom

This slide deck presents sports fan consumer demand, covering video services, live TV sports viewing, sports highlight viewing, free live digital sports viewing, device viewing, sports betting, fantasy sports penetration, TV genre preferences, and sports type preferences.

Cover image for Spotify Q2 2021 earnings

Spotify Q2 2021 earnings
Slowdown arrives

Mark Mulligan

11 Aug 2021

Streaming Music Subscriptions Spotify

The growth headwinds that appeared in Q1 2021 manifested in a pronounced user growth slowdown in Q2, with ad-supported users hit hardest. Spotify has been through lean growth periods before, but what is different this time is that streaming’s new players are growing at pace.

Cover image for Unlocking mainstream AVOD

Unlocking mainstream AVOD
The silver streamer catalyst

Tim Mulligan

31 Jul 2021

Subscriptions Streaming Amazon

Ad-supported video on demand (AVOD) has been championed as the free-to-access equivalent of subscription video on demand (SVOD). However, for AVOD to become the digital successor to free-to-view TV it needs to break out of its current niche user base.

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