Reports

Cover image for Video Consumer Snapshot Q3 2021

Video Consumer Snapshot Q3 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Tim Mulligan

22 Dec 2021

Online video SVOD SVOD subscriptions

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences The data is pulled from MIDiA’s Q3 2021 Consumer Survey fielded in the US, UK, Australia,...

Cover image for Music market subscriber shares 2021

Music market subscriber shares 2021
Growth is not letting up yet

Mark Mulligan

22 Dec 2021

Subscriptions Streaming Music Subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report, with quarterly data (from Q4 2015 to Q1 2021) and annual label trade revenue (from FY 2015 to FY 2020) for more than 20 streaming services across 34 different markets.

Cover image for Fandom and lean-in culture are reshaping video

Fandom and lean-in culture are reshaping video

Hanna Kahlert

20 Dec 2021

Apple Spotify YouTube

To compete in the new hyper-saturated attention economy, entertainment propositions must tap into audience sentiment to generate fandom and understand where they fit in the lives and habits of audiences. Companies and brands mentioned in this report:...

Cover image for 2022 MIDiA predictions

2022 MIDiA predictions
The year of the creator

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

16 Dec 2021

Creators Apple Spotify

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games, and sports in 2022 and beyond. Companies and brands mentioned in this report: Adele,...

Cover image for Indian sports consumer profiles

Indian sports consumer profiles
Indian urban sports fandom in Q3 2021

Srishti Das

30 Nov 2021

Video sports rights live sports

This case study is partnered with the report “Beyond broadcast | How digital natives will reboot sports content monetisation”, accessible to subscribers here ....

Cover image for Karaoke app user deep dive

Karaoke app user deep dive

Mark Mulligan

30 Nov 2021

Streaming Music apps mobile apps

This report presents data concerning karaoke app users. This data is taken from MIDiA’s Q3 2021 consumer survey. The online survey comprised 9,000 respondents across the US, Canada, Australia, UK, Germany, France, Sweden, Brazil, South Korea. All country level samples were nationally representative with a 1,000 sample in each market.

Cover image for Spotify Q3 2021 earnings

Spotify Q3 2021 earnings
Premium matures as advertising accelerates

Mark Mulligan

30 Nov 2021

Spotify Business Strategy

Spotify is in a transition phase. Monthly active user (MAU) growth bounced back, but user growth is in a mid-term slowdown phase while the business begins its transition to emerging markets and ad-based audio – with the latter showing more signs of movement than the former.

Cover image for Consolidation and retention

Consolidation and retention
How D2C is now driving video M&A strategy

Tim Mulligan

30 Nov 2021

Apple Amazon Streaming video

The D2C big bang moment of 2019/2020 opened up a new offensive front for media majors as they competed with the communications and tech majors for streaming audience market share, which was previously lost to the SVOD insurgents. Pureplay media players responded via defensive consolidation and / or selling themselves to more motivated competitors.

Cover image for Games worlds

Games worlds
Assessing audience reach, value and relevance

Karol Severin

25 Nov 2021

Apple GTA Call of Duty

As more online games worlds enter the market, brands and marketers need to focus more on monitoring the nuances of each games world community to identify the most effective partnership opportunities. The key factors to pay attention to are reach, audience value, and relevance.

Cover image for Attention economy

Attention economy
After the lockdown boom

Mark Mulligan

23 Nov 2021

Consumer behaviour Streaming Music Radio

The pandemic-triggered change in everyday life resulted in a boom in entertainment consumption, which, in turn, saw growth in emerging formats as well as a temporary rebound for traditional formats. As the world starts to ease back into pre-pandemic routines, much of this newly found entertainment time will go – but the declines will not be evenl...

Cover image for Growth from transparency

Growth from transparency
Reframing the value of music through creator rights

Mark Mulligan, Keith Jopling, Srishti Das and Kriss Thakrar

12 Nov 2021

Free Report

Creators Streaming Business Strategy

The music industry has been through an unprecedented period of change over the past five years.Innovations in live streaming, games, user-generated content (UGC), digital art, and trading of rights represent welcome new opportunities for music creators - opportunities that will require creators to adapt in order to take full advantage.

Cover image for Video Consumer Snapshot Q2 2021

Video Consumer Snapshot Q2 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Tim Mulligan

28 Oct 2021

Streaming Video Streaming video

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences. The data in this deck is pulled from MIDiA’s Q2 2021 Consumer Survey that was fielded in US, UK, Australia, Canada, Germany, France, Sweden, South Korea and Brazil.

Cover image for Beyond broadcast

Beyond broadcast
How digital natives will reboot sports content monetisation

Srishti Das

28 Oct 2021

YouTube Amazon Instagram

Global broadcast deals are being renegotiated in the context of expiring rights, evolving digitally native, younger audience engagement and increased competition for attention. With only 6% of 16-19-year-olds watching live sport across OTT platforms and linear TV, Gen Z is slowly finding new ways to engage with sports through social media highlight...

Cover image for Independent label market shares

Independent label market shares
Up on all counts

Mark Mulligan

28 Oct 2021

Spotify Record labels Independent labels

This report presents record label market share that is measured not just by label reported revenues, but also by separating the revenues of independent labels that are distributed by major label groups, in order to give a more precise view of how the independent sector is performing.

Cover image for Live streamed events consumer behaviour

Live streamed events consumer behaviour
Q2 2021

Mark Mulligan

7 Oct 2021

live music Music Live video streaming

This report looks at live stream audience data and audience behaviour trends with regards to live streamed events. Methodological notes: The Brazil self-reported, live streamed penetration rate from MIDiA’s survey came in at 22% for Q2 2021 – a sharp increase on previous quarters.

Cover image for Games discovery and conversion

Games discovery and conversion
Navigating between generations in the 2020s

Karol Severin

30 Sep 2021

Spotify YouTube digital natives

The 2020s population is split between digital natives and older digital migrants, which shapes how consumers discover and convert to new games. Younger consumers are more likely to discover via channels and formats pioneered by digital natives, such as creator coverage and social media feeds.

Cover image for From social media to creator tools

From social media to creator tools
The evolution of UGC

Hanna Kahlert

30 Sep 2021

Apple Spotify YouTube

Entertainment is suffering intense competition as audience attention time, already saturated before the pandemic, is hit by the gradual return of ‘in real life’ activities. A flurry of new propositions over the last year and a half, namely in streaming and social media, are competing on largely similar grounds – making differentiation ever mo...

Cover image for Smart home

Smart home
Smart devices are winning the battle for the future of TV

Tim Mulligan

30 Sep 2021

smart tvs VOD net neutrality

The unbundling of TV consumption is catalysing the smart home, with media streamers and smart TVs driving adoption and engagement. The smart home entertainment ecosystem will expand due to smart devices (smart TVs and smart speakers), as they are building on traditional consumption habits and engagement of key segments to act as smart home ecosyste...

Cover image for Music creator tools forecast

Music creator tools forecast
Moving towards a hybrid future

Mark Mulligan

24 Sep 2021

Creators Apple Spotify

Once upon a time, music software and hardware were distinct market segments, but now they are increasingly fusing into a network of hybrid creator tools ecosystems. Standalone hardware still has a vibrant future, but the real momentum lies with software, sounds, services and the hardware that supports them.

Cover image for Creator hubs

Creator hubs
Creator tools’ next growth driver

Mark Mulligan and Kriss Thakrar

7 Sep 2021

Creators Spotify Artists

The emerging competitive dynamic between insurgents and incumbents is the catalyst for an unprecedented period of innovation in the music creator tools space. However, because this dynamic is underpinned by substantial institutional investment and strong market growth, the second order effect is the further fragmentation of an already congested and...

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