MIDiA Reports

Reports

Browse all of our reports, featuring our analysts’ expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Music x Climate

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Report by Hanna Kahlert

7 Dec 2023

Audience Insight

Introduction As 2023 draws to a close, and the United Nations Climate Change Conference takes place for the 28th year, it is an important time for the music industry to reflect on our impact on the environment...

The coming sports monetisation revolution

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Report by Tim Mulligan

5 Dec 2023

£3,000.00 excl. VAT

Audience Insight

Despite recent sports rights hikes (driven by tech major interventions, such as Amazon’s NFL Thursday Night Football 2021 rights agreement), sports as a broadcast asset is under increased scrutiny....

Immersive video fandom
The rise of the centralised interactive fan world

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Report by Ben Woods

23 Nov 2023

£3,000.00 excl. VAT

Product Strategy

Video IP holders could extract more value from superfans by deploying monetisation strategies used by social video platforms and virtual gaming universes. The music industry has already shown how, through...

Music industry earnings H1 2023
Dawn of the post-streaming era

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Report by Tatiana Cirisano

21 Nov 2023

£3,000.00 excl. VAT

The post-pandemic revenue bump is settling and challenges, including the cost-of-living crisis and a Russo-Ukrainian war, continue to complicate the global economic climate. This report considers the...

Solid progress
German music consumer user profile

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Report by Mark Mulligan

31 Oct 2023

£3,000.00 excl. VAT

Audience Insight

This report presents MIDiA consumer data for key music behaviours of German consumers All data is for Germany except when ‘all country average’ is referred to. This is the weighted average of all countries...

Radio future vision
Build the new and transform the old

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Report by Annie Langston

28 Oct 2023

£3,000.00 excl. VAT

Business Strategy

Despite extensive efforts by radio broadcasters to redress the digital shift with offerings like podcasts and streaming apps, radio’s audience continues to fall. The fundamental question is: how does...

MIDiA Research 2023-2030 global games industry forecasts
Life post-peak

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Report by Karol Severin and Perry Gresham

27 Oct 2023

£5,000.00 excl. VAT

Business Strategy

About this report This report discusses key drivers, inhibitors, and developments that will affect the games industry throughout the remainder of the decade. It offers investors, rightsholders, and distributors...

Generative AI
The double-edged sword for social video platforms and content creators

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Report by Ben Woods

6 Oct 2023

£3,000.00 excl. VAT

A significant audience now exists on social video platforms for generative-AI content. However, the speed and scale at which generative AI could produce creator content could destabilise the creator economy....

Youth versus age
A streaming video sanity check

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Report by Tim Mulligan

6 Oct 2023

£3,000.00 excl. VAT

The video industry is fixated on the disengagement of youth audiences from traditional TV and the risks of this continuing unabated into the streaming TV era. However, this fear is based on flawed assumptions...

Misaligned incentives
The cost of a broken business

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Report by Tatiana Cirisano

29 Sep 2023

£3,000.00 excl. VAT

Business Strategy

20,000 foot view Many of the music industry’s current woes can be traced back to misaligned incentives. Current streaming economics push record labels, streaming services, and artists in conflicting...

Latent potential
Japan music consumer user profile

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Report by Mark Mulligan and Tatiana Cirisano

19 Sep 2023

£3,000.00 excl. VAT

Music Streaming

Audience Insight

This report presents MIDiA consumer data for key music behaviours of Japan’s consumers. The data covered includes streaming app usage, social app usage, key audio formats (radio, streaming, and podcasts),...

How you play matters
Profiling solo, team, and couch players

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Report by Karol Severin

18 Sep 2023

£3,000.00 excl. VAT

This report presents MIDiA’s consumer survey data, zooming in on players of specific gamer types. Data includes age, gender, income, time spent across entertainment, money spent on and inside games,...

Ad responsiveness in the era of content saturation

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Report by Hanna Kahlert

31 Aug 2023

£3,000.00 excl. VAT

The digital entertainment space is more saturated than ever, with content spread and duplicated across dozens of platforms, from social to streaming. Advertising and marketing teams face incredible competition...

Artist subscriptions are the superfan opportunity

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Report by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

30 Aug 2023

£3,000.00 excl. VAT

Key insights: Artist subscriptions are a pragmatic scalable solution to streaming’s growing problems, delivering value to fans, creators, and rightsholders When asked what would persuade them to pay...

The state and future of music fandom
Unleashing fan creativity

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Report by Tatiana Cirisano

21 Aug 2023

£5,000.00 excl. VAT

Spotify

YouTube

Soundcloud

Streaming is buckling under the weight of new music being released every day, listenership is fragmenting, and artificial intelligence is poised to intensify these challenges. The music industry’s next...

Music’s podcast potential
Focus on branding over discovery

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Report by Annie Langston

14 Aug 2023

£3,000.00 excl. VAT

labels

Streaming

artists

In this hyper-fragmented entertainment consumption space, artists and labels must use every tool available to break out above the noise. Artists must diversify their content to not only promote their...

Virtual artists and virtual influencers
A new (virtual) reality

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Report by Ashleigh Millar

24 Jul 2023

£3,000.00 excl. VAT

Apple

Music

Instagram

While North America and Europe are on a path towards authenticity (due to an authenticity crisis), with such trends as #definluencing and #dupes loudly and quickly gaining traction, social media users...

Return to live
Post-pandemic music fans

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Report by Kriss Thakrar and Tatiana Cirisano

20 Jul 2023

£3,000.00 excl. VAT

Consumer Behaviour

live music

Music creators

Today’s live music audience skews 45+, with rock concerts and theatres / concert halls dominating sales. Fandom is by far the strongest factor in purchasing tickets, eclipsing price, and location. So,...

Tipping point
The coming consolidation of live service games

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Report by Karol Severin and Perry Gresham

17 Jul 2023

£3,000.00 excl. VAT

ariana grande

Call of Duty

FIFA

The games industry has become addicted to the promise of lower risk and better ROI from live service games. As a result, there has been a flurry of live service titles released over the last 10 years....

Streaming TV meets local
How local content commissioning regulation will reshape streaming output

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Report by Tim Mulligan

5 Jul 2023

£3,000.00 excl. VAT

Netflix

Amazon Prime

house of cards

US headquartered global video players have grown their business models outside of national regulatory frameworks. The streaming video on demand (SVOD) model is now being disrupted as national governments...

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Showing 1 to 20 of 590 results.