Social platform user data snapshot It's not all Gen Zalpha

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This is a datasnapshot of social platform users by age and platform, Q2 2026.

Data included in this snapshot:

  • Social platform weekly use, including share by age, % total weekly active users (WAUs), and average age
  • Age distribution of social platform weekly active users (WAUs)
  • Platform data included here covers YouTube, Facebook, Instagram, WhatsApp, TikTok, Facebook Messenger, Twitter (X), Pinterest, Snapchat, Telegram, LinkedIn, Discord, Reddit, Threads, Twitch, and Substack

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