COVID-19 The Self-Isolation Entertainment Boom
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Following our first impact report, this report deep dives into how media consumption patterns have changed in the initial weeks of dislocation. While it is crucial to remember that these behaviour shifts are a snapshot of a unique moment in time, there are nonetheless some that will persist post-pandemic. This report combines new consumer data, an update to MIDiA’s Attention Economy model and insight from media company executives.
Companies and brands mentioned in this report: Amazon, Amazon Music, Apple TV+, Bauer, BBC, Call of Duty, CNN, Comcast, DAZN, Deezer, Disney +, English Premier League, ESPN, Facetime, Fox News, Fox Sports, Fun Kids, Global, Google, Google Play Store, Houseparty, Life on Air, Microsoft, NASCAR, NFL, NBA, Netflix, Prime Video, Spotify, Sveriges Radio, Vevo, YouTube, Zoom