Reports COVID-19

COVID-19 The Self-Isolation Entertainment Boom

Report by Mark Mulligan


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The 20,000 Foot View: Following our first            impact report, this report deep dives into how media consumption patterns have changed in the initial weeks of            dislocation. While it is crucial to remember that these behaviour shifts are a snapshot of a unique moment in time, there are nonetheless some that will persist post-pandemic. This report combines new consumer data, an update to MIDiA’s Attention Economy model and insight from media company executives.

Key Insights

Market performance

  • During March            audio streaming volumes were down            most labels across most regions            YouTube and Vevo streams were           
  • Games companies            strong growth everywhere, especially Asia-Pacific
  • For TV            both streams and linear audiences            up in March

Audience demand

  • Since the            of self-isolation measures, Google searches            entertainment have spiked with video,            and news seeing the strongest            in search activity while sports           
  • Video messaging            and casual games are the            mobile apps, reflecting fast-changing behaviour            for both consumers and workers


  • TV and            were the biggest media consumption            in March –            of consumers            Italy watched more TV            in            US and            in the UK)
  •            of US consumers increased their video streaming activity 
  • Radio audiences            up, with around a quarter            consumers increasing their listening time


  • News consumption            in the US during March            was up            in the UK
  • The gains            by radio, TV and games            all relatively similar, averaging around            across the US and UK
  • Streaming music            was down            in the US                       in the UK


  • The March            shifts are a snapshot of            unique moment and will largely            over time
  • However, some            behaviours will persist beyond the            recalibrating the media consumption mix

Companies and brands mentioned in this report:   Amazon, Amazon Music, Apple TV+, Bauer, BBC, Call of Duty, CNN, Comcast, DAZN, Deezer, Disney +, English Premier League, ESPN, Facetime, Fox News, Fox Sports, Fun Kids, Global, Google, Google Play Store, Houseparty, Life on Air, Microsoft, NASCAR, NFL, NBA, Netflix, Prime Video, Spotify, Sveriges Radio, Vevo, YouTube, Zoom

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