Reports COVID-19

COVID-19 Impact on Entertainment Demand and Behaviours

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert


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The 20,000 Foot View:            is having a clear and direct impact on the entertainment and media industries, driven by investor uncertainty – resulting in plummeting share prices – and restrictions on movement of people leading to quickly-transforming consumer behaviour patterns. Now the key questions entertainment-focused companies must ask themselves are: does your business have the right strategies to weather current market conditions? Should you prioritise particular territories? What content is relevant to your consumers at this challenging time? What are the available opportunities now, and after the pandemic? This report summarises the key insights delivered in MIDiA’s April 2020            Impact on Entertainment Demand and Behaviours webinar. 

Key Insights

  • An additional            additional attention time has been            up amongst consumers working from            during            lockdowns
  • In mid-            late March, music streams fell                       in the US and            in            UK
  • The UK            US have seen an increase            radio listening – up by           
  • Radio programming            benefited from the ‘three Cs’:            connection and companionship
  •            of US consumers and            of UK consumers are now watching more TV during lockdown
  • Video streaming            a            rise in the US                       rise in the UK
  • Cost-conscious pandemic            will become standard to absorb            constraints
  •            of US consumers have increased their time spent playing online games during lockdown
  • Compared to            music and sports, gaming is            better positioned to weather the            and emerge stronger at the            end
  • The entire            rights landscape is likely to            a reevaluation the longer lockdown           
  • Sports streaming            need to reduce consumers’ justification            churning out of their ecosystems            the future through broadening their            offerings

Companies and brands mentioned in this report: Amazon, BBC, Comcast, DAZN, Disney, Disney+, Epic Games, Fortnite, English Premier League, ESPN+, Hulu, Houseparty, La Liga, NBCUniversal, Netflix, NBA ,NFL, NHL, MLB, Peacock, Pokémon Go, Spotify, Tencent, Twitter, UCL 

Note: A recording of the webinar is available .

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