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Awareness and Demand Indicators for Disney+ versus Apple TV+

Report by Tim Mulligan
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Awareness and Demand Indicators for Disney+ versus Apple TV+ in XXX 2019 / XXX 2020

On November XXX 2019 Apple TV+ launched, followed by Disney+ on November XXX Both services represent flagship direct-to-consumer XXX services, headed by a dominant tech major and a dominant media major respectively – representing the diverging strategic drivers behind the XXX XXX big bang moment. This report gives an early glimpse into the awareness and interest in the two competing services, commissioning approaches, and, crucially, their divergent go-to-market strategies.

Companies and brands mentioned in this report: Apple, Apple TV+, Disney, Disney+

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