Tech Major Market Shares 2019 Amazon Powers Ahead
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The tech majors are power players in the global digital content marketplace through a combination of their own content services, ad monetisation and control of audiences via devices, search and social. While advertising and services revenues are still a minority of total tech major revenues, the share is substantial, and revenues are growing fast. Content is rising in importance for tech majors as their importance to the digital content marketplace is accelerating.
Companies and brands mentioned in this report: Alphabet, Amazon, Amazon Prime, Amazon Prime Video, Amazon Music, Apple, Apple Arcade, Apple Care, Apple Music, Apple News, Apple Pay, Apple TV+, App Store, Arcade, Bytedance, Disney+, Facebook, Google, Google Play, iCloud, iPhone, iTunes Store, Netflix, PlayStation Now, SearchAds, Spotify, Tencent, WhatsApp, YouTube, Xbox Game Pass