Tech Major Market Shares 2019 Amazon Powers Ahead
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The 20,000 Foot View: The tech majors are power players in the global digital content marketplace through a combination of their own content services, ad monetisation and control of audiences via devices, search and social. While advertising and services revenues are still a minority of total tech major revenues, the share is substantial, and revenues are growing fast. Content is rising in importance for tech majors as their importance to the digital content marketplace is accelerating.
Key Insights
- Total tech revenue increased by in 2019 reach billion
- As a the Western tech majors continued growth, but weaker performance by meant growth was billion less in 2018
- Amazon overtook in 2019 to become the tech major with billion in revenue compared to Apple’s billion
- Amazon’s tech market share was in 2019, from in 2016, while Apple down from
- Although Alphabet a distant third with billion, narrowed the gap on Apple 2019 by billion
- Facebook remained smallest tech major with billion, gained one point of market in 2019 to reach and points up on 2016
- Apple dominated major services with a market of in 2019, though this down slightly from in 2018 to the rise of Amazon
- Alphabet remained leading ad revenue tech major billion in 2019, giving it market share of down from 2016 and in 2018
- Amazon was fastest-growing tech major in 2019 both advertising and services revenue, by and respectively
- Alphabet, despite percentage growth, added times more revenue in 2019 than Amazon, Apple added times more services than Amazon over the same period
Companies and brands mentioned in this report: Alphabet, Amazon, Amazon Prime, Amazon Prime Video, Amazon Music, Apple, Apple Arcade, Apple Care, Apple Music, Apple News, Apple Pay, Apple TV+, App Store, Arcade, Bytedance, Disney+, Facebook, Google, Google Play, iCloud, iPhone, iTunes Store, Netflix, PlayStation Now, SearchAds, Spotify, Tencent, WhatsApp, YouTube, Xbox Game Pass