Reports COVID-19

COVID-19 Entertainment and Leisure Industry Impact Assessment

Report by Mark Mulligan
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The 20,000 Foot View:  The spread of            and the responses of industry and governments alike, is unprecedented. It is, however, the restrictions on movement of people along with the response of consumers and investors that is causing the biggest disruption and will have the most impact on entertainment businesses. In this report MIDiA explores the potential near- and mid-term impact of            on entertainment businesses, from production through commercial to audience consumption. 

Key Insights

  • There are            phases of            impact on leisure            entertainment: business as usual; leisure            cocooning; revival; recurrence 
  • The cessation            TV and film production, and            some degree music production, will            a gap in the media            supply chain in the mid-term           
  • Media companies            be less impacted in the            than the creative talent they            many of whom have unpredictable            profiles
  • Cinemas may            a longer-term decline with audiences            accustomed to watching new movies            home that are now skipping            release
  • TV sports            deals face the risk of            if shut-downs persist
  • More artists            livestream concerts, creating an opportunity            Facebook, Tencent and YouTube –            this will not be a            replacement for concerts  
  • Ad spend            likely to be hit in            short to medium term with            advertisers no longer able to            their products and services to           
  • Working from            and not going out will            the available entertainment time for            by           
  • Both traditional            and video streaming companies will            increased consumption but will face            challenge of a slowdown in            shows to air
  • Music streaming            benefit from the increased available            but if a recession transpires,            rates may fall by           
  • Games consumption            already booming, and gamers will            the increased available time with            gaming
  • Radio companies            benefit from increased demand for            but will feel the impact            reduced commuting 
  • News providers            facing growing demand but will            to sustain audience momentum when            shock fatigue inevitably kicks in
  • TV and            studios could command premium prices            their already-filmed content as the            moves from abundance to scarcity

Companies and brands mentioned in this report:  Activision, AEG, A+E Networks, Alphabet, Amazon, Amazon Music, AMC, AMC Networks, Apple, Apple TV+, the Boston Marathon, Bundesliga, CBS, the CW, Deezer, Disney, Disney+, Dude Perfect, EA, the English Premier League, Euro 2020, Facebook, Fox, Hype House, Instagram, International Olympic Committee, ITV, La Liga, Landr, Live Nation, Major League Baseball, Major League Soccer, the Masters, National Basketball Association, the National Hockey League, Netflix, Nintendo, NBCUniversal, Netflix, Odeon, Pandora, Patreon, Peacock, Pluto TV, Regal, Rugby Union Six Nations, Serie A, Sony, Splice, Spotify, the Television Group, Tencent, TikTok, Vue, ViacomCBS, Warner Bros, Warner Max, YouTube

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