MIDiA Blog

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Blue Wire and fuboTV’s new deal is a slam dunk for sports podcasts

Cover image for Blue Wire and fuboTV’s new deal is a slam dunk for sports podcasts

Annie Langston

22 Feb 2023

Sports podcasts, hosted by sports writers, athletes, and other creators, are among the top podcast genres, as 30% of podcast listeners say they regularly listen to sports podcasts. Many platforms and networks have explored the genre, such as iHeart , which has deals with the NHL and NBA, and Spotify...

4 min read

Are subscriptions the future of social apps?

Cover image for Are subscriptions the future of social apps?

Hanna Kahlert

22 Feb 2023

When Elon Musk took over Twitter, he was publicly faced with a seemingly impossible ask: make the iconic, culture-defining, long-standing social app (consistently) profitable. At the time of acquisition, Twitter did not have the same thriving ad business as Meta, and so Musk was forced to look at al...

5 min read

Filling music streaming’s Disney+-shaped hole

Cover image for Filling music streaming’s Disney+-shaped hole

Mark Mulligan

21 Feb 2023

Business Strategy

Back when Disney+ started its meteoric rise, there was a lot of thinking around what lessons the music streaming market could learn. Three years on from the launch of the subscription video on demand platform, the shine has come off it a little, registering its first ever subscriber loss , but not b...

6 min read

Warner’s acquisition of DIVO showcases its focus on growing authentic local music cultures

Cover image for Warner’s acquisition of DIVO showcases its focus on growing authentic local music cultures

Srishti Das

17 Feb 2023

A year ago, Warner Music Group (WMG) acquired a South African independent distribution company, Africori , which focused on distributing local scenes from Africa. Now, it has acquired a majority stake in DIVO, an Indian distribution and digital music company focused on South Indian music.

4 min read

Why the ‘Game Pass cannibalising games sales’ story does not change anything

Cover image for Why the ‘Game Pass cannibalising games sales’ story does not change anything

Karol Severin

16 Feb 2023

games subscriptions

This week it has been reported that the Competition and Markets Authority (CMA) report includes Microsoft sharing that its “ internal analysis shows a decline in base game sales following 12 months of their addition on Game Pass.

3 min read

Is it goodbye to Google Podcasts? How YouTube’s podcast takeover has begun

Cover image for Is it goodbye to Google Podcasts? How YouTube’s podcast takeover has begun

Annie Langston

15 Feb 2023

Google Podcasts

One of our 2023 predictions is that YouTube will become a key player in the podcast market. YouTube is now the top podcast platform at 49% monthly penetration — compared to Spotify at 41% — despite not having a clear podcast strategy (MIDiA Research Consumer Survey Q4 2022).

4 min read

Love is (not) sharing a password: Why Netflix’s crackdown on account sharing is a longer-term gamble

Cover image for Love is (not) sharing a password: Why Netflix’s crackdown on account sharing is a longer-term gamble

Hanna Kahlert

15 Feb 2023

Media and Marketing

Audience Insight

After a successful trial in Latin America, Netflix is planning to roll out its solution to account sharing worldwide over the next year, called ‘ paid sharing ’. For every user on an account who does not share the same IP address as the account holder, the account holder will be charged an addit...

5 min read

Amazon’s bid for MX Player is the beginning of a new wave of video streaming M&A

Cover image for Amazon’s bid for MX Player is the beginning of a new wave of video streaming M&A

Tim Mulligan

15 Feb 2023

Amazon Prime Video

On February 10thit was revealed that Amazon is in talks with the rapidly growing India streaming service, MX Player . The service is majority owned by The Times Group and is now one of India’s largest internet video platforms MX player is a regional offering with a key focus on India.

3 min read

Blue ticks and adverts and meta (AI)!

Cover image for Blue ticks and adverts and meta (AI)!

Ashleigh Millar

14 Feb 2023

Media and Marketing

Marketing Strategy

Another Super Bowl Sunday (and half-time show) has left us as quickly as it arrived. [SPOILER] Chiefs won 38 to 35, Rihanna’s “surprise guest” was in fact her baby bump, and Fox Sports reported that ad spots during the game cost circa $7 million per 30 seconds.

6 min read

At the Grammys and Super Bowl, the last hurrah of the mainstream era

Cover image for At the Grammys and Super Bowl, the last hurrah of the mainstream era

Tatiana Cirisano

14 Feb 2023

Rihanna’s performance at the Super Bowl LVII over the weekend was remarkable for several reasons, but most of all was that she had not performed a show at this scale in seven long years. “The wait is almost over”, Apple Music’s Ebro Darden teased in promotions leading up to the big night, an...

4 min read

Independent labels and distributors: take our survey!

Cover image for Independent labels and distributors: take our survey!

Mark Mulligan

13 Feb 2023

Independent labels

independent record labels

Independent label survey

Measuring the actual contribution of the independent sector to the global recorded music market is an important but difficult task. The traditional way of thinking about independent market share is to take the total market and remove the majors’ revenues from that.

2 min read

With its Australia experiment, TikTok gives the music industry the ultimate test

Cover image for With its Australia experiment, TikTok gives the music industry the ultimate test

Tatiana Cirisano

9 Feb 2023

independent music

Licensing negotiations between platforms and the music industry come down to one question: which side needs the other more? The more that TikTok needs hit music to attract users, the more leverage the music industry (meaning labels and publishers) gains.

5 min read

How radio broadcasters can become key players in the podcast market chessboard

Cover image for How radio broadcasters can become key players in the podcast market chessboard

Annie Langston

8 Feb 2023

Last week, Spotify announced an exclusive podcast deal with journalist Louis Theroux , one of BBC’s most notable personalities. Theroux is the latest radio talent to make the move to podcasting, which has become radio’s younger, cooler sibling.

4 min read

Disney versus Netflix – a tale of two contrasting commissioning strategies

Cover image for Disney versus Netflix – a tale of two contrasting commissioning strategies

Tim Mulligan

7 Feb 2023

video commissioning

streaming TV commissioning

Disney commissioning

Tomorrow Disney announces its Q1 FY23 earnings results (calendar Q4 2022). Investors will be looking to see continued momentum from the world’s largest direct-to-consumer service (as of Q2 2022) in response to Netflix’s strong Q4 22 results last month.

3 min read

Creators are focusing on the wrong metrics. Here is why:

Cover image for Creators are focusing on the wrong metrics. Here is why:

Samuel Griffin

6 Feb 2023

For most creators, there is a demand for greater remuneration for their efforts. However, one key consideration is missing from this equation – platforms are also for-profit revenue generators. The growing demand by creators for greater remuneration is something of an uphill battle and as creators...

4 min read

Everyone hurts – the problem with ‘fixing’ streaming

Cover image for Everyone hurts – the problem with ‘fixing’ streaming

Mark Mulligan

6 Feb 2023

Streaming Royalties

Streaming economics

Streaming Music

Everyone hurts – the problem with ‘fixing’ streaming Apple’s Q4 2022 revenue fall was further illustration that the global economic environment is affecting everyone. During such times, companies look for ways to avoid the worst of the impacts, partially through ‘efficiencies’ but also t...

6 min read

Peak talent is here for streaming TV

Cover image for Peak talent is here for streaming TV

Tim Mulligan

2 Feb 2023

streaming TV talent

Last week, MIDiA covered the HBO phenomenon The Last of Us . Following in the footsteps of other successful games crossovers such as the Netflix Original The Witcher , The Last of Us is HBOs’ pitch at creating a high-profile scripted drama to bring gamers to its direct-to-consumer service (D2C) HB...

3 min read

Making artists heard: Women in the music industry

Cover image for Making artists heard: Women in the music industry

Hanna Kahlert

1 Feb 2023

Cultural trends

In and among the chaos of Eurosonic, MIDiA sat down for a fireside chat with artist Marina Herlop to talk about what it is like to be a producer in the music industry today. Or, more specifically, what it is like to be a female music producer – who are wildly outnumbered by men, at 38 to 1 .

3 min read

What Spotify’s podcast layoffs indicate about the changing audio market

Cover image for What Spotify’s podcast layoffs indicate about the changing audio market

Annie Langston

1 Feb 2023

For the last few years, audio companies have funnelled millions of dollars into the podcast market. Yet, the economic recession indicates that the boom of investment into podcasts may be reaching its peak.

3 min read

The streaming wars will be won with technology, not content

Cover image for The streaming wars will be won with technology, not content

Ben Woods

31 Jan 2023

The modern entertainment industry is a tale of re-invention. The need for vast amounts of content to justify the value of a subscription video on-demand (SVOD) service has made the artists, series, and franchises of yesteryear just as valuable to platforms as the next blockbuster hit.

4 min read

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