MIDiA Blog

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Label executives: take this survey and receive a free MIDiA report

Cover image for Label executives: take this survey and receive a free MIDiA report

Mark Mulligan

12 Oct 2022

Product Strategy

MIDiA is fielding a survey exploring the changing role of music streaming services in today’s music business and we want to hear your opinions. Specifically, we want to hear the opinions of record label...

2 min read

User-centric versus feature-centric: the future of social platforms

Cover image for User-centric versus feature-centric: the future of social platforms

Hanna Kahlert

12 Oct 2022

attention inflation

TikTok shook the social world two years ago by introducing its classic user-generated content (UGC) video feed and a suite of creator tools, thereby becoming a runaway success. Since then, innovation has...

4 min read

Why Samsung is pushing Tizen across the smart TV ecosystem

Cover image for Why Samsung is pushing Tizen across the smart TV ecosystem

Tim Mulligan

11 Oct 2022

Yesterday the world’s largest smart-TV manufacturer by market share announced partnerships with international original development manufacturing (ODM) companies to license its smart-TV operating system,...

2 min read

Vinyl now matters more to the music industry

Cover image for Vinyl now matters more to the music industry

Keith Jopling

11 Oct 2022

Streaming Music

It is the final quarter of 2022 and almost time for Spotify Wrapped – that thrilling rush of data that knows more about your music listening habits than you do yourself. However, my Wrapped will be redundant...

7 min read

The fall of Stadia

Cover image for The fall of Stadia

Perry Gresham

7 Oct 2022

games streaming

games subscriptions

Google’s game streaming service Stadia is shutting down in January 2023, just over three years into its life. What went wrong for such a promising technology with the backing of one of the largest corporations...

4 min read

As Apple hits 100 million songs, the future of music discovery gets complicated

Cover image for As Apple hits 100 million songs, the future of music discovery gets complicated

Tatiana Cirisano

6 Oct 2022

Music streaming

Music discovery

Apple Music celebrated the milestone of hitting 100 million songs this week — “more music than you can listen to in a lifetime, or several lifetimes”, global head of editorial, Rachel Newman, wrote...

4 min read

The creator economy’s post-lockdown growth

Cover image for The creator economy’s post-lockdown growth

Mark Mulligan

6 Oct 2022

Creator economy

The Covid pandemic created a unique catalyst for the music creator economy. More time on hands and more cash in pockets gave novices and veterans alike the opportunity to spend both more time and money...

5 min read

How podcast platforms are setting their sights on global expansion

Cover image for How podcast platforms are setting their sights on global expansion

Annie Langston

5 Oct 2022

The growth of podcast audiences requires a global effort. And while the market is primarily dominated by mostly Western platforms, such as Spotify and Apple, there are opportunities for new players to...

3 min read

How can entertainment reintroduce scarcity in a time of attention over-saturation?

Cover image for How can entertainment reintroduce scarcity in a time of attention over-saturation?

Hanna Kahlert

5 Oct 2022

Spoiler alert, to the disappointment of some: it is not going to be NFTs. Scarcity, real or artificial, is what drives value. The diamond industry is perhaps the most obvious example of managed scarcity...

4 min read

Why Sky remains focused on Formula 1 as streaming TV remakes sports fandom

Cover image for Why Sky remains focused on Formula 1 as streaming TV remakes sports fandom

Tim Mulligan

4 Oct 2022

Last Friday, Comcast-owned Sky announced that it had renewed its exclusive UK and Ireland coverage of Formula 1 (F1) until the end of 2029. Included in this deal are additional rights for Sky Italia and...

3 min read

Time to jump off the algorithm highway

Cover image for Time to jump off the algorithm highway

Mark Mulligan

30 Sep 2022

Cultural trends

Marketing Strategy

Life is perpetual change, so it is perhaps overdoing it to suggest that the music business is at a cultural pivot point. Yet, what comes next has the potential to be looked at, years from now, as a dividing...

5 min read

Quick take: Are Netflix’s games efforts still in line with the consumer needs of today?

Cover image for Quick take: Are Netflix’s games efforts still in line with the consumer needs of today?

Karol Severin

29 Sep 2022

It has been a year since Netflix announced its first games studio acquisition. Two days ago, it announced the launch of its own in-house gaming studio based in Finland, bringing a fourth gaming studio...

4 min read

What happens when the “relentless toll” of the music industry meets the creator economy in a cost-of-living crisis?

Cover image for What happens when the “relentless toll” of the music industry meets the creator economy in a cost-of-living crisis?

Hanna Kahlert

29 Sep 2022

The music industry is in a cultural crisis. It is more demanding than ever to be a successful artist, with the work required to meet the demands of social algorithms and to cut through the clutter being...

5 min read

Amazon touches down with a new streaming era for NFL… and a boost to Prime membership

Cover image for Amazon touches down with a new streaming era for NFL… and a boost to Prime membership

Tim Mulligan

27 Sep 2022

Thursday Night Football

On September 15th, Amazon Prime Video aired its first Thursday Night Football ( TNF ) match under its new $1 billion-per-year domestic broadcast rights deal. Amazon’s decision to become the exclusive...

3 min read

Grand Theft IP

Cover image for Grand Theft IP

Perry Gresham

23 Sep 2022

grand theft auto

intellectual property

This week gaming entered leak season, with large amounts of content unexpectedly released for two major upcoming titles: Grand Theft Auto VI (GTA) and Diablo IV. GTA developer Rockstar Games confirmed...

4 min read

YouTube's secret weapon for overtaking Spotify

Cover image for YouTube's secret weapon for overtaking Spotify

Tatiana Cirisano

22 Sep 2022

Creator economy

YouTube has not been quiet about its ambitions to overtake Spotify as the music industry’s top revenue driver by 2025. The clock is ticking, and although YouTube is the most popular platform for music...

4 min read

Spotify launches audiobooks in the US – but you have to buy them

Cover image for Spotify launches audiobooks in the US – but you have to buy them

Annie Langston

22 Sep 2022

Spotify has officially launched its audiobook vertical for US listeners. Spotify previewed this vertical at its Investor Day in June, in addition to announcing its purchase of Findaway , an audiobook distributor....

3 min read

The cost-of-living crisis will give rise to a new and powerful underground scene

Cover image for The cost-of-living crisis will give rise to a new and powerful underground scene

Hanna Kahlert

21 Sep 2022

At this point, everyone – in entertainment and beyond – should be planning for a difficult financial winter. According to the Financial Times , an emergency government scheme capping energy bills has...

4 min read

Fox brings its FIFA World Cup 2022 coverage into the streaming era

Cover image for Fox brings its FIFA World Cup 2022 coverage into the streaming era

Tim Mulligan

20 Sep 2022

FIFA World Cup 2022

Last week, Fox subsidiary Tubi launched a dedicated linear channel for the FIFA World Cup Qatar 2022 tournament. Alongside using Fox’s US broadcast rights to live stream all tournament matches and highlights,...

3 min read

WMG is moving beyond superstars – and that is a good thing

Cover image for WMG is moving beyond superstars – and that is a good thing

Mark Mulligan

16 Sep 2022

fragmented fandom

Warner Music Group’s ( WMG’s) Steve Cooper recently stated that the major is no longer financially dependent on superstars – which is, of course, quite a different thing from not being culturally...

5 min read

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