MIDiA Blog

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Patreon is making video a battleground for creator allegiance

Cover image for Patreon is making video a battleground for creator allegiance

Ben Woods

8 Nov 2022

With jitters building in the advertising market, YouTube appears vulnerable to challengers. Google’s parent Alphabet, the ultimate owner of YouTube, recorded its slowest sales growth for two years last month when the souring ad market hit its performance in the third quarter.

3 min read

The coming long-tail cull

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Mark Mulligan

8 Nov 2022

independent creators

When governments plan to introduce controversial new policies, they prepare the ground in advance (dropping hints in speeches, privately briefing journalists, etc.), so that by the time the new policy finally arrives, it does not feel quite so controversial.

5 min read

Artists and managers: Help shape the future of artist services

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Kriss Thakrar

7 Nov 2022

Independent artists

It has arguably never been harder for artists to break through on social media, streaming, and in the real world. We repeatedly hear how artists and their teams are overextended, burned out and overwhelmed by the demands of the modern music industry.

1 min read

Can esports organisations allocate resources more effectively to unlock growth?

Cover image for Can esports organisations allocate resources more effectively to unlock growth?

Samuel Griffin

4 Nov 2022

esports audiences

Esports organisations

Esports events bring thousands of viewers from around the world into a shared space. Despite being major spectacles, these events are often a high-risk high-reward opportunity for esports organisations.

3 min read

The cost of music streaming just went up — here is what must come next

Cover image for The cost of music streaming just went up — here is what must come next

Tatiana Cirisano

3 Nov 2022

Music streaming

It is finally happening. Apple Music raised its music streaming subscription price for the first time ever, following price rises from the likes of YouTube and Deezer, and Spotify indicates that it will do the same in 2023.

5 min read

Why Netflix Basic with Ads is an inflection point for streaming TV

Cover image for Why Netflix Basic with Ads is an inflection point for streaming TV

Tim Mulligan

3 Nov 2022

Netflix basic with ads

Business Strategy

Last week, Comcast’s Q3 2022 results underlined the changing pace of disrupting video monetisation models. The communications major revealed it had lost half a million high-margin cable TV subscribers and de-facto replaced them with 15 million Peacock direct-to-consumer (D2C) subscribers.

4 min read

Meghan Trainor vs. Sam Smith: Newsflash, authentic(ish) marketing is ‘in’

Cover image for Meghan Trainor vs. Sam Smith: Newsflash, authentic(ish) marketing is ‘in’

Ashleigh Millar

2 Nov 2022

Media and Marketing

If you have found yourself of TikTok over the last month, you will have most likely been inundated with Sam Smith ‘Unholy’ and Meghan Trainor ‘Made You Look’ content. The two artists made TikTok marketing a priority, but they have approached it in slightly different ways.

5 min read

Not just music: How TikTok could enter the podcast market

Cover image for Not just music: How TikTok could enter the podcast market

Annie Langston

2 Nov 2022

It increasingly feels like it is TikTok’s world, and we are all just living in it. With the anticipation of TikTok Music , parent company ByteDance is steadily expanding into every form of entertainment, and podcasts may be next.

4 min read

The moment is here for social platform disruption

Cover image for The moment is here for social platform disruption

Hanna Kahlert

2 Nov 2022

After more than half a year of contradicting statements, lawsuits, countersuits, and bad memes, Elon Musk finally owns Twitter. Act one: taking a photo with a sink in the Twitter HQ, and captioning it “Entering Twitter HQ – let that sink in!”.

5 min read

Twitch and YouTube are poised for disruption in the video game advertising explosion

Cover image for Twitch and YouTube are poised for disruption in the video game advertising explosion

Ben Woods

1 Nov 2022

Two years ago, the broad negative sentiment toward in-game advertisements stood steadfast as the gaming industry devised the ground rules for realising its multi-billion-dollar advertising opportunity.

3 min read

Why Amazon Music is primed for success

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Mark Mulligan

1 Nov 2022

Streaming Music

Amazon Music today announced that it was extending the number of songs available on its Prime Music tier from two million to one hundred million. It is kind of a big deal, but not that big a deal when you consider the actual value of these additional 98 million tracks.

5 min read

Midnights: modern-day music marketing 101

Cover image for Midnights: modern-day music marketing 101

Ashleigh Millar

27 Oct 2022

online communities

Are we surprised that Taylor Swift has broken records (yet again) after dropping her new album, Midnights (and Midnights (3am Edition) )? In the first five days of release, Midnights earned more than an equivalent of 1.

4 min read

Despite declining time spent, Microsoft’s gaming strategy is well and good

Cover image for Despite declining time spent, Microsoft’s gaming strategy is well and good

Karol Severin

27 Oct 2022

In its Q3 2022 results (FY Q1 2023), Microsoft reported growth in Game Pass subscriptions, but said that Xbox content and services revenue declined 3% year on year, driven by declines in first-party content and third-party content, while hardware grew 13%.

4 min read

How DAZN is set to reboot global sports fandom

Cover image for How DAZN is set to reboot global sports fandom

Tim Mulligan

27 Oct 2022

Hidden in the stream of high-profile broadcast rights announcements from DAZN this month was an announcement that EA sports will be DAZN’s now global sponsor of its UEFA Women’s Champion’s League (UWCL) broadcast coverage.

4 min read

Podcast creators: Your chance to help shape the future of streaming services

Cover image for Podcast creators: Your chance to help shape the future of streaming services

Annie Langston

26 Oct 2022

Podcasts have earned new attention and investment in the entertainment market and are becoming increasingly integrated into major streaming platforms. As podcasts battle for listeners amid the attention recession and help fuel the creator economy, podcast creators are navigating uncharted territory.

1 min read

House of spoilers: Leaks are bad for services, but good for fans

Cover image for House of spoilers: Leaks are bad for services, but good for fans

Hanna Kahlert

26 Oct 2022

The finale of House of the Dragon aired this Sunday (or Monday, for countries to the east of the US), culminating a wildly successful first season of HBO’s first Game of Thrones spinoff. To be specific; the official version aired Sunday / Monday in 4K.

4 min read

HYBE’s new strategy is a blueprint for more than BTS

Cover image for HYBE’s new strategy is a blueprint for more than BTS

Tatiana Cirisano

25 Oct 2022

With its crown jewel, BTS, set to join the military, HYBE is without a doubt in a unique situation. This week, HYBE shared their strategy in a detailed letter to shareholders, and there has already been much debate over how the company will fare without its breadwinner.

4 min read

Video streamers batten down the hatches, the social subscription revolution is coming

Cover image for Video streamers batten down the hatches, the social subscription revolution is coming

Ben Woods

25 Oct 2022

Social media companies have been happy to ride the tumultuous waves of digital advertising regardless of the market dominance of Google and Facebook. Arguments for tweaking the business model have always struggled to win-out against the benefits of scale, even during the economic turmoil caused by the pandemic.

3 min read

Are the short-term benefits of rereleases luring big games companies into a long-term trap?

Cover image for Are the short-term benefits of rereleases luring big games companies into a long-term trap?

Perry Gresham

21 Oct 2022

Ever since the launch of the PS4 and Xbox One almost a decade ago, the games industry has found itself in an era of remasters. The shift towards re-releases is clear, with cross-gen ports of Diablo III and Grand Theft Auto V, remastered collections like Halo MCC and Mass Effect, and ground-up remakes of classic titles such as Resident Evil 1-3 and the GTA Trilogy.

5 min read

The music industry needs a new format

Cover image for The music industry needs a new format

Mark Mulligan

20 Oct 2022

music product strategy

Non-DSP streaming was one of – arguably the – differences between steady growth and stellar growth for the music business in 2021. With three billion dollars of retail revenues in 2021, non-DSP has quickly become a key source of revenue, but not without bringing its own set of challenges .

5 min read

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