Blog: Music discovery

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The music industry’s weakest link: Getting from A to B

Cover image for The music industry’s weakest link: Getting from A to B
Tatiana Cirisano
Key insights from this blog: The music industry is missing a key step when it comes to supporting and growing artists As the landscape of the industry has changed, most notably a loss of a mainstream monoculture, the traditional ways of discovery and promotion no longer work for new and smaller artists To combat this, the music industry must change its ways – including shifting towards a scenes-based strategy put forward by MIDiA “Super premium” streaming tiers, special-edition vinyl, and direct-to-fan revenue streams all have one thing in common – and no, it is not just that they are about monetising fandom.
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Live and direct: lessons for streamers from the appeal of online radio

Cover image for Live and direct: lessons for streamers from the appeal of online radio
Laura Fisher
Key insights from this blog: Online radio has a growing audience, with further opportunity to capitalise on what is missing from music streaming We explore why online radio is gaining popularity – covering the elements of loyalty, dynamism, and humanity – and explain how this connects to MIDiA's theory of bifurcation across entertainment In an era defined by the proliferation of algorithmic playlists and on-demand streaming, online music radio has quietly carved itself a future-proofed space in the audio ecosystem.
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Instagram and the download-delete cycle: a cultural shift for social platforms

Cover image for Instagram and the download-delete cycle: a cultural shift for social platforms
Hanna Kahlert
Forget the tech-centric sci-fi future promised by the early 2000’s; the new aspiration is going offline. Analogue is the new ‘cool’, and it is not just about nostalgia. Audiences are searching for authenticity, connection, novelty, experience, and tangible ownership of the things they love, all of which are scarce now in an oversaturated digital environment .
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