Blog: Music discovery

Music streaming algorithms have changed the way we listen to music – for better and for worse. While the radio used to be the main way to find new music, streaming and social algorithms now drive discovery as listeners crave (and have come to expect) more personalised recommendations.

Key insights from this blog: The music industry is missing a key step when it comes to supporting and growing artists As the landscape of the industry has changed, most notably a loss of a mainstream monoculture, the traditional ways of discovery and promotion no longer work for new and smaller artists To combat this, the music industry must change its ways – including shifting towards a scenes-based strategy put forward by MIDiA “Super premium” streaming tiers, special-edition vinyl, and direct-to-fan revenue streams all have one thing in common – and no, it is not just that they are about monetising fandom.