gaming blog by MIDiA Research

Blog: gaming

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Branded podcasts level up: Ubisoft’s gaming podcasts bring games to life for new audiences

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Rutger Rosenborg

7 Jun 2024

As the podcast listener base grows , companies across several industries — from automotive to fast food — see podcast production as a way to market to new audiences (sort of like an audio blog). Branded...

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Are we approaching an analogue revival?

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Hanna Kahlert

11 Jan 2024

It is now 2024 (yikes), and New Year’s resolutions are making the rounds. Anecdotally, at least seven of us at MIDiA have resolved to go more analogue this year. More broadly, many people, alongside...

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Embracing the cultural ascent of games: Zelda, Sony, and games-video symbiosis

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Perry Gresham

10 Nov 2023

Legend of Zelda

Gaming has been mainstream for a while, but in recent years it has started flexing its cross-cultural muscles, intersecting with music, sports, and increasingly with video . The latest example is a new...

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Epic blames layoffs on low creator margins — what does that mean for the rest of entertainment?

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Tatiana Cirisano

4 Oct 2023

Content Creators

Increasingly, engaging with entertainment involves some form of creation — be it turning your life into a Wes Anderson film , making songs with Grimes’ vocals , or learning the choreography to your...

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Less is more, but it’s already all ‘too much’: The rise of digital disengagement

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Hanna Kahlert

5 Jul 2023

A new Europol report has predicted that as much as 90% of all content on the internet could be ‘synthetically generated’ (made or modified by AI) by 2026. That is a two-and-a-half-year window and closing,...

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Is the quality of games going down?

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Perry Gresham

24 Feb 2023

trueachievements

“Things aren’t like they used to be”, a common refrain of anyone over the age of about 25, is a sentiment especially prevalent amongst gamers today. Is this blind nostalgia, or have games really...

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The streaming wars will be won with technology, not content

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Ben Woods

31 Jan 2023

The modern entertainment industry is a tale of re-invention. The need for vast amounts of content to justify the value of a subscription video on-demand (SVOD) service has made the artists, series, and...

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The metaverse transition: Fortnite

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Sam Griffin

19 Jan 2023

The metaverse transition: Fortnite Unreal Engine has been at the bleeding edge of digital development since its release, being fundamental to the development of household titles such as The Witcher ,...

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The co-op opportunity

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Perry Gresham

25 Nov 2022

This month Microsoft released the results from a consumer survey they commissioned into Christmas-period gaming habits. According to the survey, video games are a more popular seasonal activity than either...

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Grand Theft IP

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Perry Gresham

23 Sep 2022

grand theft auto

intellectual property

This week gaming entered leak season, with large amounts of content unexpectedly released for two major upcoming titles: Grand Theft Auto VI (GTA) and Diablo IV. GTA developer Rockstar Games confirmed...

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Has Blizzard’s mobile gamble paid off?

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Perry Gresham

11 Aug 2022

microtransactions

Blizzard was once perhaps the most loved game developer – with a devoted fanbase built on the back of iconic titles like Diablo and World of Warcraft. However, over the past few years there has been...

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From 8-bit to fantasy: Proms’ focus on gaming underscores its cultural relevance

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Sam Griffin

10 Aug 2022

After the humble beginnings of the first melodic loops from NAMCO’s Rally X , the cultural symphony of music, video, and games has since matured toHildur Guðnadóttir and Sam Slater’s recent score...

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More M&A activity could shift power from games companies closer to big tech

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Richard Broadhurst

22 Jul 2022

attention recession

The first half of 2022 revealed how fragile the digital economy can be. The gaming industry, after a bullish run over the course of the pandemic, was not exempt from the blend of economic uncertainty,...

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Microsoft’s new cloud focus solidifies Xbox Game Pass as the Netflix of games

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Perry Gresham

29 Mar 2022

Last week Microsoft announced a new division of Xbox Game Studios, the “Cloud Gaming Organisation”, designed to help developers create new cloud-native games to be distributed via their Xbox Game Pass...

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Elden Ring’s early success shows that traditional gaming experiences are still relevant

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Perry Gresham

24 Mar 2022

niche is the new mainstream

From Software’s hardcore action role-playing game (ARPG), Elden Ring, has outperformed even the most optimistic predictions, resulting in the biggest game launch in recent history (excluding yearly titans...

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What the music industry can learn from play-to-earn gaming

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Tatiana Cirisano

16 Mar 2022

Should entertainment fans be compensated for their fandom? Play-to-earn (P2E), a newly popular school of thought in the gaming space, says yes. People usually play video games for pure enjoyment, but in...

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Time for a metaverse reality check

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Hanna Kahlert

23 Feb 2022

Be it a realistic phenomenon or simply escapism, the digital discourse of 2022 has been populated by a number of shiny new terms that seem to have wooed the digital entertainment world. NFTs. Web 3.0....

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Climate crisis awareness is entwined with entertainment behaviour

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Hanna Kahlert

2 Feb 2022

Media and Marketing

Audience Insight

Despite the barrage of high-profile news items featuring so far in 2022, the climate crisis remains the high-stakes backdrop to our global future. MIDiA Research recently fielded a survey asking about...

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Quick take: Overwolf hints that UGC is the future of entertainment

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Hanna Kahlert

18 Nov 2021

Media and Marketing

The gap between creation and consumption is closing. Entertainment behaviours no longer follow simple dynamics of viewing or listening. Increasingly, they comprise a variety of activities from sharing...

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Hip hop fandom is driving the music business' future in gaming, live streaming and beyond

Cover image for Hip hop fandom is driving the music business' future in gaming, live streaming and beyond

Kriss Thakrar

17 Aug 2021

The music industry is at a pivot point as new ways of interacting and monetising music arise with unprecedented speed. Kanye West’s Donda live stream generating $7 million in merch sales demonstrates...

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