gaming blog by MIDiA Research

Blog: gaming

Why PlayStation Now’s Price Cut Alone Is Not Enough To Compete

Blog post by Karol Severin

2 Oct 2019

Despite a price cut, PlayStation remains the most expensive gaming experience: PlayStation has announced a 50% price cut to its games streaming service, PlayStation Now. Though slicing a streaming service…

Arcade Plays To Apple’s Strengths and Everyone Else’s Weaknesses

Blog post by Karol Severin

11 Sep 2019

4.99

apple arcade

downloadable games

As of yesterday, Apple has revealed more detail about its upcoming Arcade. For $4.99 per month, users will have the ability to download and play 100+ exclusive games across Apple devices. While Apple is…

Data Says: E-sports Events Are More About Live Entertainment than Gaming

Blog post by Karol Severin

8 Aug 2019

brand activation

e-sports

festivals

Imagine you’ve got three behaviourally defined consumer segments: PC Gamers Console Gamers Live concert goers Which group is most likely to attend an e-sports event? Intuitively, it has to be Gamers,…

Is Pay-TV killing off Niche Sports?

Blog post by Alistair Taylor

4 Jul 2019

Awareness

BBC

BBC One

With both the ICC Cricket World Cup and FIFA Women’s World Cup approaching their climaxes, the stark difference in audience engagement raises the question, is pay-TV killing off niche sports? Deciding…

An Alternative Future for Televised Sports

Blog post by Hanna Kahlert

2 May 2019

e sport

e-sports

egaming

This article is derived from MIDiA’s report, 'eSports: An alternative future for televised sports?' The days of overpriced suspect hotdogs and rioting stadiums are far from over. Sports, despite their…

Can PlayStation 5 Compete Successfully Amid the Coming Games-Streaming Disruption?

Blog post by Karol Severin

2 May 2019

Games

gaming

Playstation

As Mark Cerny, the lead system architect of PlayStation, implied in an exclusive interview with Wired , PS5 is coming likely in fall 2020 – and it is not just meant to be a mere upgrade of the PS4. The…

Apple Joins The Games Subscription Race With Arcade

Blog post by Karol Severin

26 Mar 2019

apple arcade

arcade

Freemium

Apple has announced that it will launch a games subscription service called Arcade. For a monthly payment (price point to be determined), the service will feature over 100 original games which users will…

Major Games Publishers Are Feeling The Impact Of Peaking Attention

Blog post by Karol Severin

12 Feb 2019

activision results

activision staff

ea results

Just last week (February 5th) Electronic Arts (EA) reported disappointing quarterly results, now Activision has laid off nearly 800 staff, mostly in marketing and sales. As MIDiA has reported multiple…

Quick Take: Activision Blizzard Results And Why Engagement Matters Now More Than Ever

Blog post by Karol Severin

12 Nov 2018

Activision

Activision Blizzard

Activision q3

Activision Blizzard reported its Q3 results late last week. Despite beating guidance on net income, which reached $260 million, the company’s stock plummeted following the announcement. The key worries…

Why Sony Can (And Should) Play The Walled Garden Game

Blog post by Karol Severin

15 Jun 2018

cross-platform

Fortnite

Games

The majority of the gaming industry is pro cross-platform gaming and truly sees it as the natural evolution of the industry. Sony, however, is retaining the walled garden model as manifested by the recent…

Snapchat Imitations Are a Red Herring - Tencent Is Who Facebook Truly Want to Emulate

Blog post by Zach Fuller

2 Mar 2017

Apple

bots

Evan Spiegel

Snapchat has gone public, yet investors are still cagey on the company's IPO in response to Facebook’s regular copying of the ephemeral image-based app. Such is the extent of this that in response to…

Twitch Will Start Selling Games And Offer A Cut To Streamers

Blog post by Karol Severin

1 Mar 2017

content monetisation

game streaming

game video

Twitch, the game video streaming platform owned by Amazon, announced yesterday that it will start selling games via streamers’ channels. This alone is news-worthy, but what makes the announcement a potential…

Quick Take: Tilt’s Acquisition By Airbnb Is A Major Coup For Social Commerce

Blog post by Zach Fuller

23 Feb 2017

airbnb

facebook

gaming

As ad-supported online content becomes the arena for the rise of fake news (and privately turns into a duopoly market between Facebook and Google), social commerce is shaping up to be one of the next big…

Playstation VR’s Japanese Sales Spell Trouble for Virtual Reality Adoption

Blog post by Zach Fuller

25 Oct 2016

gaming

htc vive

japan

Sony’s entry into the VR market came with a lot of hype and it was easy to see why. Initially developed under the codename ‘Project Morpheus’, it arrived with brand recognition (Playstation), high-profile…

Why Microsoft Has Acquired A Live Game Streaming Platform

Blog post by Tim Mulligan

15 Aug 2016

beam

gaming

Microsoft

Only 8 months on from its January 2016 launch, live interactive game streaming site Beam has been bought by Microsoft. In many ways an aquihire (where acquiring company looks to acquire the team running…

Virtual Reality And Scripted Drama

Blog post by Tim Mulligan

13 May 2016

canal+

exzeb

gaming

At the start of 2016 the tech hype machine was going into overdrive over the potential for Virtual Reality to finally break through to the mainstream. January’s CES in Las Vegas featured the launch of…

The Birth of The ESPN For Video Games?

Blog post by Tim Mulligan

5 Jan 2016

Activision Blizzard

Digital Media

ESPN+

Amidst all the Pay TV industry angst around ESPN, Disney’s troubled Sports-Network, a new venture has appeared which specifically aims to replicate ESPN’s business model. Activision Blizzard, the gaming…