Blog: Gaming - Page 2

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Climate crisis awareness is entwined with entertainment behaviour

Cover image for Climate crisis awareness is entwined with entertainment behaviour
Hanna Kahlert
Despite the barrage of high-profile news items featuring so far in 2022, the climate crisis remains the high-stakes backdrop to our global future. MIDiA Research recently fielded a survey asking about consumers’ climate-conscious behaviours, cross-segmented against their normal entertainment proclivities – and some of the findings are surprising.
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Lockdown & Dragons: Fantasy proves the fandom effect

Cover image for Lockdown & Dragons: Fantasy proves the fandom effect
Hanna Kahlert
With vaccine rollouts gaining momentum, the post-COVID attention crunch is looming large for the digital entertainment propositions which have all experienced booms over lockdown. The competition is on – making it more essential than ever to understand the trends behind shifting consumer behaviour and sentiment drivers, as ‘in real life’ (IRL) activities return and budget crunches force audiences to make new spending choices.
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Games - Day 2: Beyond gaming to cross-entertainment partnerships

Cover image for Games - Day 2: Beyond gaming to cross-entertainment partnerships
Dara Jegede
Building on the discussions from Day 1, Day 2 looks at opportunities in cross-entertainment partnerships and in-game spending. In-game spending increased in 2020 as gaming’s cultural importance grew to become an ideal destination for young consumers to define and express their digital personas during a time of limited social interaction, highlighting the commercial opportunity for games companies to serve the image and sense of belonging needs of consumers via virtual goods and services in games environments and beyond.
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MIDiA's Recovery Economics principles for competing effectively post lockdown

Cover image for MIDiA's Recovery Economics principles for competing effectively post lockdown
Dara Jegede
If you missed our webinar on how media and entertainment will evolve post lockdown and how companies should adapt, the recording is available below. MIDiA analysts present in this webinar how the entertainment industries can plan not to simply bounce back, but to rebuild their value propositions and supply chains to adjust to the realities of the new normal.
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