Blog: Gaming - Page 2

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Microsoft’s new cloud focus solidifies Xbox Game Pass as the Netflix of games

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Perry Gresham

29 Mar 2022

Last week Microsoft announced a new division of Xbox Game Studios, the “Cloud Gaming Organisation”, designed to help developers create new cloud-native games to be distributed via their Xbox Game Pass subscription service.

min read

Elden Ring’s early success shows that traditional gaming experiences are still relevant

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Perry Gresham

24 Mar 2022

niche is the new mainstream

From Software’s hardcore action role-playing game (ARPG), Elden Ring, has outperformed even the most optimistic predictions, resulting in the biggest game launch in recent history (excluding yearly titans Call of Duty and FIFA).

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What the music industry can learn from play-to-earn gaming

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Tatiana Cirisano

16 Mar 2022

Should entertainment fans be compensated for their fandom? Play-to-earn (P2E), a newly popular school of thought in the gaming space, says yes. People usually play video games for pure enjoyment, but in the attention economy , entertainment companies must give people reasons — not just ways — to spend their attention.

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Time for a metaverse reality check

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Hanna Kahlert

23 Feb 2022

Be it a realistic phenomenon or simply escapism, the digital discourse of 2022 has been populated by a number of shiny new terms that seem to have wooed the digital entertainment world. NFTs. Web 3.0. The Metaverse .

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Climate crisis awareness is entwined with entertainment behaviour

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Hanna Kahlert

2 Feb 2022

Media and Marketing

Audience Insight

Despite the barrage of high-profile news items featuring so far in 2022, the climate crisis remains the high-stakes backdrop to our global future. MIDiA Research recently fielded a survey asking about consumers’ climate-conscious behaviours, cross-segmented against their normal entertainment proclivities – and some of the findings are surprising.

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Quick take: Overwolf hints that UGC is the future of entertainment

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Hanna Kahlert

18 Nov 2021

Media and Marketing

The gap between creation and consumption is closing. Entertainment behaviours no longer follow simple dynamics of viewing or listening. Increasingly, they comprise a variety of activities from sharing with friends, to using basic creator tools to interact with and create new aspects within other entertainment formats.

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Hip hop fandom is driving the music business' future in gaming, live streaming and beyond

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Kriss Thakrar

17 Aug 2021

The music industry is at a pivot point as new ways of interacting and monetising music arise with unprecedented speed. Kanye West’s Donda live stream generating $7 million in merch sales demonstrates the financial scalability of a unique live stream event that cannot be replicated in the on-demand era.

min read

The music industry’s gaming experience is growing beyond traditional sync and licensing

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Srishti Das

13 Aug 2021

virtual concert

The pandemic didn’t give rise to live streaming concerts. However, it played a key role in their rapid adoption over the last 18 months. Virtual events were kickstarted with 327 million streams of online concerts in 2020 with 9% of those viewers regularly viewing live concerts.

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The opportunity behind the Roblox lawsuit

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Kriss Thakrar

14 Jun 2021

Three months ago, MIDiA reported on the role of the Boombox in Roblox and the potential of the unique (and unlicensed) behaviour that was emerging around it. Subsequently, the National Music Publishers Association has filed a $200 million lawsuit against the platform, directly citing the copyright infringement facilitated by the in-game product.

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Lockdown & Dragons: Fantasy proves the fandom effect

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Hanna Kahlert

8 Apr 2021

Media and Marketing

With vaccine rollouts gaining momentum, the post-COVID attention crunch is looming large for the digital entertainment propositions which have all experienced booms over lockdown. The competition is on – making it more essential than ever to understand the trends behind shifting consumer behaviour and sentiment drivers, as ‘in real life’ (IRL) activities return and budget crunches force audiences to make new spending choices.

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Games - Day 2: Beyond gaming to cross-entertainment partnerships

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Dara Jegede

6 Apr 2021

Building on the discussions from Day 1, Day 2 looks at opportunities in cross-entertainment partnerships and in-game spending. In-game spending increased in 2020 as gaming’s cultural importance grew to become an ideal destination for young consumers to define and express their digital personas during a time of limited social interaction, highlighting the commercial opportunity for games companies to serve the image and sense of belonging needs of consumers via virtual goods and services in games environments and beyond.

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Is gaming the solution to sports’ Gen Z problem?

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Alistair Taylor

8 Mar 2021

It has been well-documented that Gen Z’s and Generation Alpha’s interest in watching live sports has waned . It is important to dispel the notion that the younger cohorts are less likely to engage with sports, but rather to appreciate that they just consume them differently .

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Is it time for the music industry to rethink how it wants to participate in the gaming opportunity?

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Karol Severin

4 Sep 2020

cross-entertainment strategy

Music consumption, particularly in the West, is commoditised. Transforming from the economies of ownership to access and the removal of production and distribution barriers led to the devaluation of, not necessarily ‘the song’, but of ‘ listening to a song’ .

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Quick take: Xbox’s future is cross-platform, PlayStation’s is cross-entertainment

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Karol Severin

30 Jul 2020

playstation now

If Fortnite showed us anything, it’s that the future of entertainment is about monetising fandom – not just consumption and access to content. Games are perfectly positioned to help monetise fandom across all entertainment fields.

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TwitchSports: Amazon throws sports into the starting line-up

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Alistair Taylor

29 Jul 2020

Amazon-owned Twitch is no newcomer to sports. However, in a deliberate move to double down, Amazon has conceded that it needs to improve the discoverability of live sporting events for its platform users – so, as of last Wednesday, ‘Sports’ has become a standalone category with the return of Twitch.

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How games continue to drive a cultural shift

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Karol Severin

24 Jul 2020

cultural insight

The strides gaming has made in recent years regarding its cultural relevance are hard to ignore. Twenty years ago, consumers defined their cultural image through the music they listened to, the clothes they wore and the sports teams they supported.

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Quick Take: Amazon’s pull-back of Crucible is a setback, but don’t sign it off just yet

Cover image for Quick Take: Amazon’s pull-back of Crucible is a setback, but don’t sign it off just yet

Karol Severin

6 Jul 2020

Amazon has decided to pull the release of its game, Crucible, back to beta following feedback from early users. Much of the games community is taking jabs at Amazon about its lack of gaming DNA and deeming this a failure.

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What PlayStation 5 Tells Us About Sony's Trajectory

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Karol Severin

12 Jun 2020

PlayStation put on an impressive showcase of 20+ upcoming titles, culminating in presenting the design of its new console, PlayStation 5, due to launch later this year. Though no launch date, price or any other details were announced, Sony’s presentation communicated a lot about its strategy.

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MIDiA's Recovery Economics principles for competing effectively post lockdown

Cover image for MIDiA's Recovery Economics principles for competing effectively post lockdown

Dara Jegede

11 Jun 2020

covid-19 impact

If you missed our webinar on how media and entertainment will evolve post lockdown and how companies should adapt, the recording is available below. MIDiA analysts present in this webinar how the entertainment industries can plan not to simply bounce back, but to rebuild their value propositions and supply chains to adjust to the realities of the new normal.

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The gaming boom is driven by different genders in different age groups

Cover image for The gaming boom is driven by different genders in different age groups

Karol Severin

16 Apr 2020

covid-19 impact

gamer demographihcs

We know that we are experiencing a spike in games engagement during this crisis. 21% of adult consumers in the US say they’ve spent more time playing games online ‘in the last two weeks’ (fielded in the 3rd week of March).

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