Blog: Gaming - Page 3

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Play for the World – EA Aims to Fill Void via FIFA Stay and Play Cup

Alistair Taylor

16 Apr 2020

In 2003, FIFA updated its primary logo to include the words ‘For the Game. For the World.’ Fast forward 17 years and governments around the world are instructing their citizens to stay inside. Now it is almost as if Nike consulted FIFA on its latest marketing campaign ‘Play Inside, Play for the World’, imploring enamored fans to play for the 7.

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Olympics Postponement: The Sports Media Landscape of COVID-19

Cover image for Olympics Postponement: The Sports Media Landscape of COVID-19

Alistair Taylor

26 Mar 2020

Advertising Revenue

The global COVID-19 pandemic is increasing pressure on the viability of emerging and legacy media business models, and is already having an unprecedented impact on the sports industry. An unprecedented swathe of cancelled sports events has left rights holders unable to monetise their existing broadcasting of rights within tightly-scheduled windows.

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Why Games Could Benefit from Coronavirus

Cover image for Why Games Could Benefit from Coronavirus

Karol Severin

17 Mar 2020

Yes, it’s another coronavirus-related one, but this time hopefully a more cheerful story than what we’ve been reading and hearing over the last few weeks – at least for gamers and the games industry.

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Disney+ Recovers From Initial Blunder to Surpass 10 Million Sign Ups on Debut!

Cover image for Disney+ Recovers From Initial Blunder to Surpass 10 Million Sign Ups on Debut!

Alistair Taylor

14 Nov 2019

21st Century Fox

all-encompassing offering

AppleTV+. Market saturation

Disney claims unexpected traffic on its newly-launched service was at fault for the buffering and technical issues of Disney+’s launch Tuesday . The issues highlight just how difficult it is transitioning from a media company to a tech player, with technical glitches an enormous issue for digital-native subscribers.

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The NFL and Pizza Hut: Future-Proofing with E-Sports

Cover image for The NFL and Pizza Hut: Future-Proofing with E-Sports

Alistair Taylor

18 Oct 2019

ad responsiveness

addressable audience

advert experimentation

While sharing pizza has already become synonymous with watching sports, e-sports could be about to leverage that same instilled behaviour. Restaurant chain Pizza Hut made history this July when it became the first brand to secure naming rights for a virtual football stadium in an agreement with Madden NFL creator EA Sports.

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Why PlayStation Now’s Price Cut Alone Is Not Enough To Compete

Karol Severin

2 Oct 2019

games streaming

Despite a price cut, PlayStation remains the most expensive gaming experience: PlayStation has announced a 50% price cut to its games streaming service, PlayStation Now. Though slicing a streaming service price point in half is a bold move which will attract a lot of media attention, the reality is that despite the price reduction the ability to get a complete gaming experience out of Sony remains comparatively expensive: Console (assuming average 4.

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Arcade Plays To Apple’s Strengths and Everyone Else’s Weaknesses

Karol Severin

11 Sep 2019

downloadable games

As of yesterday, Apple has revealed more detail about its upcoming Arcade. For $4.99 per month, users will have the ability to download and play 100+ exclusive games across Apple devices. While Apple is positioned as a ‘download and play’ proposition, the reality is it will compete against games streaming as well.

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Data Says: E-sports Events Are More About Live Entertainment than Gaming

Karol Severin

8 Aug 2019

brand activation

Imagine you’ve got three behaviourally defined consumer segments: PC Gamers Console Gamers Live concert goers Which group is most likely to attend an e-sports event? Intuitively, it has to be Gamers, right? …WRONG! Data from the Q1 MIDiA Research survey across the US, UK, Canada, Australia, Germany, Sweden, France, Netherlands, Japan, Mexico, Brazil and India (n=12,000) states that 5% of gamers attend e-sports events, compared to a 3% all-consumer average.

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Is Pay-TV killing off Niche Sports?

Cover image for Is Pay-TV killing off Niche Sports?

Alistair Taylor

4 Jul 2019

With both the ICC Cricket World Cup and FIFA Women’s World Cup approaching their climaxes, the stark difference in audience engagement raises the question, is pay-TV killing off niche sports? Deciding the medium through which to distribute live sports has never been more crucial.

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An Alternative Future for Televised Sports

Hanna Kahlert

2 May 2019

This article is derived from MIDiA’s report, 'eSports: An alternative future for televised sports?' The days of overpriced suspect hotdogs and rioting stadiums are far from over. Sports, despite their inability to retain cord cutting TV viewers , remain an immovable part of the attention economy.

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Can PlayStation 5 Compete Successfully Amid the Coming Games-Streaming Disruption?

Karol Severin

2 May 2019

As Mark Cerny, the lead system architect of PlayStation, implied in an exclusive interview with Wired , PS5 is coming likely in fall 2020 – and it is not just meant to be a mere upgrade of the PS4. The key question remains, however, whether even a big upgrade to the hardware and gaming experience will be enough to compete in the increasingly platform- and device-agnostic gaming environment.

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Apple Joins The Games Subscription Race With Arcade

Karol Severin

26 Mar 2019

Apple has announced that it will launch a games subscription service called Arcade. For a monthly payment (price point to be determined), the service will feature over 100 original games which users will be able to play across iPhones, iPads and Apple TV and pick up wherever they left off.

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Major Games Publishers Are Feeling The Impact Of Peaking Attention

Cover image for Major Games Publishers Are Feeling The Impact Of Peaking Attention

Karol Severin

12 Feb 2019

activision results

activision staff

Just last week (February 5th) Electronic Arts (EA) reported disappointing quarterly results, now Activision has laid off nearly 800 staff, mostly in marketing and sales. As MIDiA has reported multiple times before , engagement has declined throughout the sector, suggesting that the attention economy has peaked.

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Quick Take: Activision Blizzard Results And Why Engagement Matters Now More Than Ever

Karol Severin

12 Nov 2018

Activision Blizzard

Activision Blizzard reported its Q3 results late last week. Despite beating guidance on net income, which reached $260 million, the company’s stock plummeted following the announcement. The key worries include engagement, success of future games within franchises like Call of Duty and Destiny, as well as having a very good successful previous year to compare against.

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Why Sony Can (And Should) Play The Walled Garden Game

Karol Severin

15 Jun 2018

The majority of the gaming industry is pro cross-platform gaming and truly sees it as the natural evolution of the industry. Sony, however, is retaining the walled garden model as manifested by the recent Fortnite issue.

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Snapchat Imitations Are a Red Herring - Tencent Is Who Facebook Truly Want to Emulate

Zach Fuller

2 Mar 2017

Snapchat has gone public, yet investors are still cagey on the company's IPO in response to Facebook’s regular copying of the ephemeral image-based app. Such is the extent of this that in response to the S1 filing, there was a popular meme on LinkedIn suggesting Snapchat going public was even more impressive when ‘CEO Evan Spiegel has simultaneously now been the Chief Product Officer at Facebook for over a year’.

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Twitch Will Start Selling Games And Offer A Cut To Streamers

Karol Severin

1 Mar 2017

content monetisation

Twitch, the game video streaming platform owned by Amazon, announced yesterday that it will start selling games via streamers’ channels. This alone is news-worthy, but what makes the announcement a potential juncture in content monetisation is the revenue share model at place.

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Quick Take: Tilt’s Acquisition By Airbnb Is A Major Coup For Social Commerce

Zach Fuller

23 Feb 2017

As ad-supported online content becomes the arena for the rise of fake news (and privately turns into a duopoly market between Facebook and Google), social commerce is shaping up to be one of the next big growth stories for both social’s established tech majors such as Facebook and the young pretenders to the social throne such as Snapchat.

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Playstation VR’s Japanese Sales Spell Trouble for Virtual Reality Adoption

Zach Fuller

25 Oct 2016

Sony’s entry into the VR market came with a lot of hype and it was easy to see why. Initially developed under the codename ‘Project Morpheus’, it arrived with brand recognition (Playstation), high-profile gaming IP content (Resident Evil), and a lower price tag than both the Oculus Rift and HTC Vive.

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Why Microsoft Has Acquired A Live Game Streaming Platform

Tim Mulligan

15 Aug 2016

Only 8 months on from its January 2016 launch, live interactive game streaming site Beam has been bought by Microsoft. In many ways an aquihire (where acquiring company looks to acquire the team running a company as much as the company itself) the Beam team will be absorbed into Microsoft’s Team Xbox while striving to maintain their original platform agnostic ethos.

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