Blog: Entertainment and Fandom - Page 12

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Niche is the way forward: DSP’s need function, not features

Cover image for Niche is the way forward: DSP’s need function, not features
Hanna Kahlert
It has never been easier to become a music creator. But, it has arguably never been harder to remain one as a full-time career. There are a whole host of reasons behind this, not least of which is a streaming economy that has upended the role of music in the daily lives of audiences, and a host of creator tools (including generative AI) that lower the barriers to music creation, to the point where nearly anyone can step over them with ease.
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