MIDiA Blog - Page 13

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Did Charli XCX go mainstream, or did the mainstream just go niche?

Cover image for Did Charli XCX go mainstream, or did the mainstream just go niche?

Tatiana Cirisano

13 Jun 2024

fragmented fandom

Consumer behaviour

“ I’m famous, but not quite ,” Charli XCX sings on ‘I might say something stupid’, a moment of honest insecurity amidst the brash club anthems that make up her new album Brat . It is a familiar refrain for the artist, who has spent her decade-plus career wavering between the mainstream and counterculture.

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Spotify’s engagement game: How Nebula and direct video uploads could change podcasting

Cover image for Spotify’s engagement game: How Nebula and direct video uploads could change podcasting

Rutger Rosenborg

12 Jun 2024

In May 2019, Dave Wiskus and a handful of YouTubers launched an independent subscription service called Nebula. The purpose of Nebula was to provide creators — namely, video creators, podcasters, and educators — with an alternative to YouTube’s multi-channel networks.

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Another Fake Drake? AI is decoupling artists and their voices (and there’s no coming back)

Cover image for Another Fake Drake? AI is decoupling artists and their voices (and there’s no coming back)

Hanna Kahlert

12 Jun 2024

heart on my sleeve

Drake has had perhaps one of the most publicly up-and-down relationships with generative AI. There was the AI Drake music generator, which he was dead set against. Then there was ‘Heart on My Sleeve’, the AI-generated mix using the voices of Drake and The Weeknd by a creator known as ghostwriter, where Drake again expressed displeasure at the use of his voice.

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Why video creation tools must go niche to survive AI streamliners like Apple Intelligence

Cover image for Why video creation tools must go niche to survive AI streamliners like Apple Intelligence

Ben Woods

11 Jun 2024

Amid the flurry of recent generative AI announcements, Apple had been strangely quiet. This changed on Monday (June 11, 2024) when it announced Apple Intelligence at its WWDC24 developer conference. In short, Apple Intelligence is a suite of consumer-focused tools embedded into Apple products to enhance productivity and enable creativity.

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Stability from chaos: How today’s artists find sustainable success in a turbulent music industry

Cover image for Stability from chaos: How today’s artists find sustainable success in a turbulent music industry

Keith Jopling

10 Jun 2024

Audience Insight

How do we take the pulse of success for music artists in 2024? In 'Sustainability from chaos:How today’s artists find sustainable success in a turbulent music industry' , we explore this question from the artist’s point of view and from the perspective of artist services companies.

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Branded podcasts level up: Ubisoft’s gaming podcasts bring games to life for new audiences

Cover image for Branded podcasts level up: Ubisoft’s gaming podcasts bring games to life for new audiences

Rutger Rosenborg

7 Jun 2024

As the podcast listener base grows , companies across several industries — from automotive to fast food — see podcast production as a way to market to new audiences (sort of like an audio blog). Branded podcasts are nothing new for big games publishers like PlayStation and Xbox.

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AI is promising a video creation revolution: Are you ready for the upside?

Cover image for AI is promising a video creation revolution: Are you ready for the upside?

Ben Woods

6 Jun 2024

Creator economy

Video has reached an inflection point. Artificial intelligence is poised to bring video creation to even more consumers, in a move that will disrupt the tools, workflows, and business models underpinning the value chain.

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PlayStation shifts lanes, letting its family-friendly ambitions known

Cover image for PlayStation shifts lanes, letting its family-friendly ambitions known

Rhys Elliott

6 Jun 2024

Sony’s second State of Play marketing event of 2024 has increased anticipation for the company’s upcoming game releases. The roughly 30-minute presentation advertised 14 games consumers can look forward to in 2024 and 2025.

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Gen AI music platforms are niche among consumers — is being too easy the problem?

Cover image for Gen AI music platforms are niche among consumers — is being *too* easy the problem?

Tatiana Cirisano

6 Jun 2024

artificial intelligence

We all know how hype cycles work: a new technological advancement arrives, and industries rush to apply it to anything and everything. In these situations, it is useful to ask: What problem or need is this technology actually addressing? Usually, the answer is where the real opportunity lies (or, depending on where you sit, the real disruption).

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The future of streaming TV proves history always repeats itself

Cover image for The future of streaming TV proves history always repeats itself

Tim Mulligan

5 Jun 2024

midia forecasts

MIDIA Video Forecasts

Our “ MIDiA Research 2024-2031 global subscription video forecasts ” lays out our vision for the subscription video on demand (SVOD) landscape over the next eight years. Our forecasts last year focussed on the remainder of growth coming from Asia Pacific.

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The state of the attention economy: why don’t fan-first platforms work?

Cover image for The state of the attention economy: why don’t fan-first platforms work?

Hanna Kahlert

5 Jun 2024

The music industry is increasingly looking to fan-first solutions to drive its next era of growth (and solve artists’ financial woes), with all eyes towards the Taylor Swift model of fan frenzy. At the heart of this quest is a tension inherent in the ‘everything everywhere all the time’ model.

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Billie Eilish delivered a superfan masterclass

Cover image for Billie Eilish delivered a superfan masterclass

Kriss Thakrar

4 Jun 2024

While the industry standard for new releases has long been about scale and velocity, Billie Eilish, her brother Finneas, and Darkroom/Interscope, the labels behind their latest album Hit Me Hard and Soft , have delivered a masterclass in executing a superfan-focused release strategy.

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Songs as cultural moments (and why TikTok trends are so appealing)

Cover image for Songs as cultural moments (and why TikTok trends are so appealing)

Hanna Kahlert

31 May 2024

The music industry is racing in two different directions at once. On the one side is the push for more music to be made by more people for less money – underpinning the $500 million valuation of Suno , the generative AI music platform.

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Older gamers are a growth opportunity for AA(A) publishers

Cover image for Older gamers are a growth opportunity for AA(A) publishers

Rhys Elliott

29 May 2024

The days of gaming as a hobby only for young people are clearly over. Unlike in the past, gamers are now sticking with console and PC games into adulthood and old age. Consumers aged 55+ account for a quarter of gamers now, and that share is on the rise.

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Why social video platforms should worry about their creators in the squeezed middle

Cover image for Why social video platforms should worry about their creators in the squeezed middle

Ben Woods

29 May 2024

The fallout of the pandemic exposed some uncomfortable truths about the creator economy. After an engagement boom during lockdown, the seemingly endless audience for social video content suddenly appeared finite.

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Why Amazon is bidding for NBA international rights

Cover image for Why Amazon is bidding for NBA international rights

Tim Mulligan

28 May 2024

The North American Basketball association (NBA) is currently negotiating for the renewal ofof its live broadcast rights. The deals, spanning the next 11 years, are estimated to work out at a combined $76 billion (some way below the NFL’s 2021 $100 billion 11-year deal ).

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GTA 6 will solidify gaming's role at the heart of entertainment

Cover image for GTA 6 will solidify gaming's role at the heart of entertainment

Rhys Elliott

24 May 2024

take two interactive

grand theft auto vi

grand theft auto

Move aside, Barbenheimer and Taylor Swift. The decade’s defining moment in entertainment is coming. Grand Theft Auto ( GTA) VI is due to launch in autumn 2025, and it's set to be entertainment’s biggest release ever.

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Veo – Why YouTube’s video creator expertise is its trump card in the battle with OpenAI’s Sora

Cover image for Veo – Why YouTube’s video creator expertise is its trump card in the battle with OpenAI’s Sora

Ben Woods

24 May 2024

When OpenAI revealed its Sora project last February (2024), the video industry began a transformational journey. It was clear even by the early clips that OpenAI’s AI text-to-video tool would recalibrate how videos were made.

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Social companies face a fragmenting digital ecosystem

Cover image for Social companies face a fragmenting digital ecosystem

Hanna Kahlert

24 May 2024

On the surface, it is a year of opportunity for social platforms. TikTok may face a ban in the US, opening market share for Reels, Shorts, and any other platform with social video features to sweep in and snap up any remaining free consumer time.

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The countdown begins for audiobooks on Spotify

Cover image for The countdown begins for audiobooks on Spotify

Rutger Rosenborg

23 May 2024

Music publishing

As Spotify rolls out music-like features for audiobooks, the company still finds itself at odds with the music business, courting one publishing industry while ruffling the feathers of another. So far, Spotify’s publisher dilemma is only intensifying, making it all the more interesting that the company is introducing audiobook countdown pages — effectively album pre-saves but for audiobooks — in the midst of it all.

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