MIDiA Blog - Page 20

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Why smart TVs are the new frontline in interactive ads

Cover image for Why smart TVs are the new frontline in interactive ads

Tim Mulligan

21 Nov 2023

Yesterday Roku announced that it is partnering with Unity to serve interactive ads across Roku’s connected TV ecosystem (with 76.8 million accounts as of Q3 2023). This recognises that the traditional big screen of the TV is low hanging fruit for reaching mainstream consumers.

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The $100m+ in-game opportunity behind music producers

Cover image for The $100m+ in-game opportunity behind music producers

Kriss Thakrar

15 Nov 2023

monetizing fandom

MIDiA’s latest forecasts predict that the video game industry will be worth over $300 billion in 2030, a figure that makes a minnow out of a music industry that will reach $87 billion in retail terms by 2030 .

min read

Why measuring video attention requires nuance

Cover image for Why measuring video attention requires nuance

Tim Mulligan

14 Nov 2023

video measurement

Last week’s ASI conference provided a forum for those grappling with measuring ad engagement to coalesce around some of the common aims required to quantify the value of consumer attention. The overarching theme of the event was managing complexity .

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AI copyright lawsuits beg the bigger question: How valuable is digital content?

Cover image for AI copyright lawsuits beg the bigger question: How valuable is digital content?

Hanna Kahlert

10 Nov 2023

The future of artificial intelligence (AI) is currently caught between earth-shaking promise on one side, and a tangle of ongoing litigation on the other. This week’s OpenAI keynote painted an exciting future for generative AI, with updates including customisation and integration capabilities for ChatGPT.

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Embracing the cultural ascent of games: Zelda, Sony, and games-video symbiosis

Cover image for Embracing the cultural ascent of games: Zelda, Sony, and games-video symbiosis

Perry Gresham

10 Nov 2023

Legend of Zelda

Gaming has been mainstream for a while, but in recent years it has started flexing its cross-cultural muscles, intersecting with music, sports, and increasingly with video . The latest example is a new live-action movie, based on The Legend of Zelda games franchise, announced this week as a collaboration between Nintendo and Sony Pictures.

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Can YouTube’s AI chat bot provide an edge in increasing in-app engagement time?

Cover image for Can YouTube’s AI chat bot provide an edge in increasing in-app engagement time?

Ben Woods

9 Nov 2023

In this entertainment age dominated by technology platforms, in-app engagement time has become a key measure of success. The fierce competition for available viewing time is what makes it crucial. For video, unbroken watch time is the north star – albeit a hard one to reach when social video’s personalised algorithms are duking it out with streaming TV for the viewer’s full attention.

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‘What’ it means to be a creator is changing dramatically. Why isn’t the ‘who’?

Cover image for ‘What’ it means to be a creator is changing dramatically. Why isn’t the ‘who’?

Tatiana Cirisano

9 Nov 2023

The year is 2023: Singers are turning their voices into playable instruments, bands are performing as holograms, entirely virtual artists are hitting the market, and one can spin up a finished song with 20 minutes and an iPhone.

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Games industry returns to growth, but inflationary pressures will make it worse off still

Cover image for Games industry returns to growth, but inflationary pressures will make it worse off still

Karol Severin

7 Nov 2023

Following over a decade of stellar growth (for an industry that is 50-years-old), the growth pace of the global video games industry has arguably peaked. The grand finale of its growth heyday was artificially fuelled by the Covid bounce in 2020 (26.

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Why ad innovation will be so important for Netflix

Cover image for Why ad innovation will be so important for Netflix

Tim Mulligan

7 Nov 2023

This week, Netflix introduced a download feature into its Basic with Adverts subscription tier, making it the first ad-supported streaming service to offer this in video. This comes off the back of last week’s announcement that there were now 15 million monthly active users (MAUs) on its Basic with Adverts tier, up from one million MAUs in Q1 2023.

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How Spotify’s new model could accelerate a forking of music

Cover image for How Spotify’s new model could accelerate a forking of music

Tatiana Cirisano

2 Nov 2023

Music streaming

Spotify’s new royalty model is the latest attempt to try to bring streaming royalties in line with the dynamics of todays’ streaming market. It has many laudable objectives and intentions, but there is no escaping the threat perceived by artists and companies that operate in the long tail.

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Why artist subscriptions are the perfect partner to two-tier licensing

Cover image for Why artist subscriptions are the perfect partner to two-tier licensing

Mark Mulligan

2 Nov 2023

With two-tier licensing now a thing , it is time to focus the discussion on how to add new components to the DSP ecosystem that will help long-tail artists continue to thrive in this brave new world. There are many positives that two-tier licensing will bring (helping mid-tier artist remuneration, attaching an appropriate premium to lean-forward listening, etc.

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Identity and culture have killed genre in a scenes-driven industry

Cover image for Identity and culture have killed genre in a scenes-driven industry

Kriss Thakrar

31 Oct 2023

This year has seen a renaissance for jazz in popular culture, with artists like Laufey, DOMi and JD Beck, and Ezra Collective succeeding on commercial and critical levels. However, their successes also demonstrate one of the key dynamics driving the modern music industry: identity and culture are more important than genre.

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Why Amazon is bringing FAST to podcasts

Cover image for Why Amazon is bringing FAST to podcasts

Tim Mulligan

31 Oct 2023

Last week, Wondery , an Amazon-owned podcast studio,announced the launch of three new free ad-supported streaming TV (FAST) channels on Amazon’s FAST service, Freevee. These channels will join the lineup of over 400 existing channels on Freevee and will serve as a new entry point for audiences to discover Wondery’s premium content.

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Cutting loose the long tail in a rising culture of creative consumption

Cover image for Cutting loose the long tail in a rising culture of creative consumption

Hanna Kahlert

27 Oct 2023

Media and Marketing

Recent news of Spotify’s reported plan to introduce two-tier licensing represents a significant departure from the incremental shifts we have seen thus far. With developments like Deezer’s new streaming royalty model with Universal Music Group, to X’s premium subscription, the tension between platforms hosting content from an ever-growing pool of creators, and creator remuneration for that content, is at a breaking point.

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Has superstar creator pay peaked now that Twitch has cooled competition with YouTube?

Cover image for Has superstar creator pay peaked now that Twitch has cooled competition with YouTube?

Ben Woods

26 Oct 2023

Twitch’s annual showcase in Las Vegas was the moment new chief executive Dan Clancy put his stamp on the business. What surprised many – and delighted creators – was his decision to significantly cool competition with YouTube and other livestreaming platforms by giving his blessing to simulcasting .

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What Netflix needs to do next

Cover image for What Netflix needs to do next

Tim Mulligan

25 Oct 2023

Business Strategy

Netflix’s Q3 2023 numbers were better than expected, with quarterly revenue up by 7.8% year on year to reach $8.5 billion, and operating margin now up to an impressive 22.4%. The company attributed its revenue growth to three areas: firstly, an increase in average paid memberships, which is due to the paid sharing rollout in June (where it prompted password sharers to subscribe to retain access); secondly, a strong content line up and thirdly, a strong global expansion in streaming subscriptions.

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There are no elite artists without elite artist development

Cover image for There are no elite artists without elite artist development

Kriss Thakrar

24 Oct 2023

artist development

Creator economy

A recent interview with Mariah the Scientist saw her speak about the struggle of performing for only the second time in front of a crowd at one of the world’s biggest festivals, Rolling Loud. She shared that she “wasn’t good at it”, “did not know what she was doing”, and ultimately suffered from the consequences of all the criticism that followed.

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Two-tier licensing is about to become a reality

Cover image for Two-tier licensing is about to become a reality

Mark Mulligan

24 Oct 2023

Streaming Royalties

With the dust still far from settled on the UMG / Deezer streaming royalty proposal, something even bigger is coming: Spotify is turning the concept into reality in Q1 2024. The behind-the-scenes conversations have been ongoing for some time, but the details were stated publicly on panels at last week’s ADE conference, meaning that the information is now firmly in the public domain.

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Can subscriptions keep the lights on for social?

Cover image for Can subscriptions keep the lights on for social?

Hanna Kahlert

19 Oct 2023

user-generated content

Digital advertising has long been the financial backbone of the digital world. It has underpinned the business models of the likes of Google and Meta, and its absence has been the value proposition of subscriptions, which now dominate digital entertainment.

min read

How Taylor Swift has ushered in an era of direct distribution for media fusion

Cover image for How Taylor Swift has ushered in an era of direct distribution for media fusion

Tim Mulligan

19 Oct 2023

Taylor Swift | The Eras Tour Concert Film

Cinematic releases of music concerts are nothing new, with the likes of the Beatles Help! film of 1965 ushering in a new era of mass participation for global fanbases beyond the concert arena. When Covid shut down the live music scene in 2020-2021, there was a brief flurry of interest in delivering virtual concerts for fans seeking a proxy for the live experience that went on hiatus.

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