Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The future lies beyond tech – a long(er) read

Cover image for The future lies beyond tech – a long(er) read
Hanna Kahlert
metaverse
NFTs
VR
As entertainment companies start planning their next big steps for the coming year, the success and failure of their strategic decisions will hinge on one big, and perhaps surprising, existential question : is this it for the tech industry? Planning for 2023 seems to mean planning for disruption, and this is no easy thing to do – especially given the changes already wrought by the last three years of predominately virtual working.
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Why HBO Max being back on Amazon Prime highlights the growing risk of piracy

Cover image for Why HBO Max being back on Amazon Prime highlights the growing risk of piracy
Hanna Kahlert
piracy
P2P download
Streaming
Warner Bros. Discovery and Amazon have announced that HBO Max will become available on Prime Video channels in the US, with users able to subscribe through the Amazon platform. HBO Max was previously withdrawn from Amazon Channels in 2021 due to a dispute over data sharing (Amazon Channels provides less user data than an equivalent Fire TV app would do for Warner Bros.
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Music subscriber market shares 2022

Cover image for Music subscriber market shares 2022
Mark Mulligan
Music subscriber shares
music subscribers
DSPs
MIDiA has just released its annual ‘Music subscriber market shares’ report and dataset, with data for 23 DSPs across 33 different markets ( clients can access it here ). Here are some of the key global trends: Music subscriptions may be recession-resilient, as China leads the way As the world edges towards a recession, the music streaming market continues to stand strong.
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The engagement dilemma means that film has to embrace the future

Cover image for The engagement dilemma means that film has to embrace the future
Tim Mulligan
cinema
Movies
hybrid entertainment
Hollywood is in flux right now, with producers such as Jason Blum taking to social media andexpressing their frustrations: “Gotta get out to those movie theatres folks. We don’t want to be streamed to death!” Agents representing film talent (both acting and production) are busy lobbying the leading direct-to-consumer (D2C) services to prioritise theatrical releases over straight-to-streaming releases for significant productions.
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Games report bundle offer – the less you can afford research, the more you probably need it

Cover image for Games report bundle offer – the less you can afford research, the more you probably need it
Karol Severin
gamer insight
games strategy
games production
Part of the festive period is about reflection and new aspirations. I, for one, am eternally grateful that MIDiA works with some of the most successful companies in entertainment. I love that we get to ask a lot of questions, have fascinating discussions, find progressive solutions to business challenges, and help our clients look around the corner to see what’s to come – both in the entertainment market and in entertainment consumers’ minds.
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The economic crunch will reorient consumption around reasons, not ways, to spend attention

Cover image for The economic crunch will reorient consumption around reasons, not ways, to spend attention
Hanna Kahlert
Media and Marketing
Cultural trends
The past few weeks have demonstrated that the economic downturn is not only affecting consumer spending, but corporate strategy as well. Venture capital investors are rethinking red flags , Amazon is rethinking its long-term bets , Facebook has acknowledged a downturn in consumer reach, and Twitter is, well, Twitter-ing .
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