Blog: games publishers

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Games publishers are gradually losing their mojo

Karol Severin

5 Jul 2023

games publishers

Games industry

Games

Similarly to music labels, games publishers 20 years ago had a bona fide hit-making capability. For music, this was the combination of funding, marketing, and an exclusive network to ‘make things happen’ (e.

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Acquiring Activision is Microsoft’s big bang in games

Karol Severin

19 Jan 2022

acquisitions

m&a

Microsoft

Only last week we wrote about Take-Two acquiring Zynga for $12.7 billion in what was the largest games acquisition in history. But that was last week. This week, that record is beaten more than five-fold, thanks to Microsoft acquiring Activision for an eye-watering $68.

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What Epic Games’ Acquisition Strategy Tells Us About the Company’s Long-Term Plans

Karol Severin

3 May 2019

Epic Games

Fortnite

Games

Epic Games has announced it is acquiring Psyonix, the creator of Rocket League. As we’ve reported in the past, the coming games streaming revolution, which is already shifting market dynamics to a much more device/platform-agnostic paradigm, will see a small set of large publishers make their own attempts at building entertainment ecosystems and potentially subscription services.

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Quick Take: Zynga Swings To Profit in Q2

Karol Severin

3 Aug 2017

brand loyalty

forever franchise

Games

Zynga is turning things around. Its Q2 2017 revenue and booking performance were the best in four years. The company’s revenue was $209.2 million, up from $181.7million in Q2 2016. What’s more, Zynga had a $5.

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