Blog: report

With the advent of in-game purchases, live service games have gradually become an important fuel of the games industry’s growth. Their sheer success and the appeal of the business model have understandably swayed a large part of the games industry to either adopt it or consider doing so.

Part of the festive period is about reflection and new aspirations. I, for one, am eternally grateful that MIDiA works with some of the most successful companies in entertainment. I love that we get to ask a lot of questions, have fascinating discussions, find progressive solutions to business challenges, and help our clients look around the corner to see what’s to come – both in the entertainment market and in entertainment consumers’ minds.