MIDiA Blog - Page 16

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Fan economy: expanded rights are worth $3.5 billion, now what?

Cover image for Fan economy: expanded rights are worth $3.5 billion, now what?

Mark Mulligan

3 Apr 2024

expanded rights

MIDiA recently, and exclusively, revealed that expanded rights now represent 10% of the recorded music market with revenues of $3.5 billion. These revenues, derived principally from monetising the brand of the artist (merch, sponsorships, branding, live, etc.

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Take-Two acquires Gearbox as cross entertainment synergies ramp up

Cover image for Take-Two acquires Gearbox as cross entertainment synergies ramp up

Karol Severin

28 Mar 2024

take two interactive

We have barely made it to the end of the first calendar quarter of 2024 and MIDiA’s prediction about a $100 million+ acquisition in the games industry has panned out. Take-Two Interactive (Take-Two) is acquiring The Gearbox Entertainment Company from Embracer for $460 million, paid with common stock.

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Artist subscriptions and the myth of a silver bullet

Cover image for Artist subscriptions and the myth of a silver bullet

Tatiana Cirisano

28 Mar 2024

artist subscriptions

monetizing fandom

Artist subscriptions are back in the music industry discourse and the takes are piping hot. James Blake lit up X with his announcement of subscription platform Vault, Warner Music Group is building its own superfan platform, and Spotify confirmed that “superfan clubs” are soon to come.

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AI could enable a golden age of audio piracy

Cover image for AI could enable a golden age of audio piracy

Rutger Rosenborg

28 Mar 2024

Everyone knows the story: In the early 2000s, peer-to-peer (P2P) file-sharing platforms like Napster, Kazaa, and LimeWire helped digital music piracy proliferate, ultimately decimating recorded music revenue for years.

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Reddit’s IPO is a nail in the coffin for the centralised internet

Cover image for Reddit’s IPO is a nail in the coffin for the centralised internet

Hanna Kahlert

28 Mar 2024

centralised internet

Last week, Reddit, the 19 year old social(ish) platform and long-time backbone of the internet, went up for IPO. The news is not exactly a surprise; the company has been hinting at it for years now, and initially filed in 2021 before the market turned unfavourable.

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Why Prime Video's Mr Beast gamble can fuel Amazon's advertising business

Cover image for Why Prime Video's Mr Beast gamble can fuel Amazon's advertising business

Ben Woods

25 Mar 2024

Amazon Prime Video has embarked on a big bet that could reshape the relationship between streaming TV and content creators. Long rumoured, the deal between YouTube superstar Mr Beast and Prime Video was made official on Tuesday (March 19th, 2024) with some headline grabbing details.

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As Spotify corners audiobooks, Audible eyes functional audio

Cover image for As Spotify corners audiobooks, Audible eyes functional audio

Rutger Rosenborg

22 Mar 2024

Over the course of 30 years, Audible’s catalogue has grown to include more than 470,000 audiobooks, at least according to their own ads . In less than a year, Spotify’s catalogue has grown to include more than 200,000 audiobooks, which is already 42.

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Artists need to place themselves at the centre of fan community-led commerce

Cover image for Artists need to place themselves at the centre of fan community-led commerce

Keith Jopling

21 Mar 2024

The solution to artist remuneration and the next wave of music industry growth is already here: fan communities. Warner Music recently attracted attention with the news that it is developing a superfan app for artists, with the functionality to distribute content across multiple platforms and collect fan data along the way.

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Gender inequality in music mirrors the challenges of streaming… as do its opportunities for change

Cover image for Gender inequality in music mirrors the challenges of streaming… as do its opportunities for change

Hanna Kahlert

20 Mar 2024

It has never been easier to become a music artist, but it has never been harder to turn that into a long-term career. A hyper-saturated content environment means record levels of competition and decreasing shares of stable revenues.

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Why Sora is the Manhattan Project for video

Cover image for Why Sora is the Manhattan Project for video

Tim Mulligan

19 Mar 2024

On March 10, 2024, OpenAI, the Californian Tech start up behind AI generator ChatGPT, released several eye-catching demos of videos created by Sora , its new video AI-generator tool. Described as a text-prompt video generator, Sora creates video from user inputted text prompts.

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Global recorded music revenues grew by 9.8% in 2023

Cover image for Global recorded music revenues grew by 9.8% in 2023

Mark Mulligan

18 Mar 2024

recorded music 2023

recorded music revenues

Growth is back! After a slower 2022, global recorded music revenues grew by 9.8% in 2023 to reach $35.1 billion, compared to 7.1% in 2022, which means that the market is now more than double (124.5%) the size it was in 2015.

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MIDiA independent label and distributor survey

Cover image for MIDiA independent label and distributor survey

Mark Mulligan

14 Mar 2024

Independent labels

MIDiA is fielding its annual independent label and distributor survey . This is the chance for the independent sector to have its voice heard. Given all of the changes that are taking place in the streaming economy, there has perhaps never been a more important time for this.

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What would a post-TikTok (US) future look like?

Cover image for What would a post-TikTok (US) future look like?

Hanna Kahlert

14 Mar 2024

The US House of Representatives has just passed a bill, with bipartisan support, which would make TikTok break with parent company Bytedance or be banned from app stores. Based on current discourse, it looks unlikely that TikTok will comply; and unlike past legislation, it looks like this bill may have ‘ teeth ’.

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BarbenHeimer needs to usher in media fusion to fully revitalise cinema

Cover image for BarbenHeimer needs to usher in media fusion to fully revitalise cinema

Tim Mulligan

13 Mar 2024

In many ways the 96th Academy Awards was positioned as the critical confirmation of last year’s double blockbuster performances of Oppenheimer and Barbie . Collectively, these titles generated $2.4 billion at the box office in 2023 and were heralded as announcing the return of cinema to the heart of the cultural zeitgeist.

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Music has a gender problem — why do women bear the burden of fixing it?

Cover image for Music has a gender problem — why do women bear the burden of fixing it?

Tatiana Cirisano

13 Mar 2024

gender equality

On International Womens’ Day, MIDiA published the fourth annual edition of BE THE CHANGE: Gender equity in music , in collaboration with TuneCore and Believe. We surveyed more than 4,100 music creators and professionals from 133 countries, as well as conducting interviews, to learn about their challenges in the industry.

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The AI revolution sweeping video creator tools

Cover image for The AI revolution sweeping video creator tools

Ben Woods

12 Mar 2024

Streamlining the content creation process has become a key battleground for social video platforms. They are banking on AI shouldering most of the menial tasks associated with publishing a video, freeing up creator time to publish more content.

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New audiobook pricing gives Spotify the best of both worlds

Cover image for New audiobook pricing gives Spotify the best of both worlds

Rutger Rosenborg

6 Mar 2024

In late 2023, Spotify slowly started rolling out audiobooks to Premium subscribers in select markets . In contrast with Spotify’s unlimited supply of music, Premium subscribers were allotted 15 hours (roughly two audiobook equivalents, according to Spotify) of audiobook listening per month.

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Is BritBox International the missing commercial streaming catalyst for the BBC?

Cover image for Is BritBox International the missing commercial streaming catalyst for the BBC?

Tim Mulligan

4 Mar 2024

Business Strategy

Last Friday, ITV announced the sale of its entire 50% interest subscription video on demand (SVOD) service to its partner and fellow shareholder, BBC Studios (the commercial arm of the BBC). BritBox was Launched in in 2017 as a joint venture between BBC Studios and ITV.

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Why don’t we hear popular music on popular podcasts?

Cover image for Why don’t we hear popular music on popular podcasts?

Rutger Rosenborg

29 Feb 2024

There are a number of popular podcasts that dissect popular music. One is called, well, Dissect . Others are Popcast , Song Exploder , and Switched on Pop . Podcasts like these usually play extended sections — if not whole recordings — of popular tracks, but beyond that, it is virtually impossible to find a podcast where you can hear music that is not a commissioned theme song or ‘royalty-free’.

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TikTok highlights the importance of publishing — and lack of songwriter services

Cover image for TikTok highlights the importance of publishing — and lack of songwriter services

Tatiana Cirisano

29 Feb 2024

It is no news flash that the music business has a reputation for undervaluing songwriters. Despite being arguably the most important part of the song, the shift to streaming has been even more disastrous for songwriters’ remuneration than artists.

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