Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Gen AI music platforms are niche among consumers — is being *too* easy the problem?

Cover image for Gen AI music platforms are niche among consumers — is being *too* easy the problem?
Tatiana Cirisano
artificial intelligence
Generative AI
udio
We all know how hype cycles work: a new technological advancement arrives, and industries rush to apply it to anything and everything. In these situations, it is useful to ask: What problem or need is this technology actually addressing? Usually, the answer is where the real opportunity lies (or, depending on where you sit, the real disruption).
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The countdown begins for audiobooks on Spotify

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Rutger Rosenborg
Spotify
Audiobooks
Music publishing
As Spotify rolls out music-like features for audiobooks, the company still finds itself at odds with the music business, courting one publishing industry while ruffling the feathers of another. So far, Spotify’s publisher dilemma is only intensifying, making it all the more interesting that the company is introducing audiobook countdown pages — effectively album pre-saves but for audiobooks — in the midst of it all.
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Chasing the zeitgeist: why speed trumps creativity in social video marketing

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Ben Woods
Video creators
creator tools
TikTok
TikTok has redefined what it means to be part of a cultural moment. In the past, engaging with trends meant being a consumer of content that captured the spirit of the time. For video, this was largely expressed through watercooler moments, where discussing the most popular TV shows and movies with friends, family, and colleagues was a symbol of one’s cultural capital.
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Audience agency and the value of social media: the rise of the “digitine”

Cover image for Audience agency and the value of social media: the rise of the “digitine”
Hanna Kahlert
digitine
TikTok
influencer
“Let them eat cake,” declared model and influencer Haley Kalil , dressed for the $75,000-per-ticket Met Gala in an unironically Marie Antoinette-style dress, in a viral TikTok video last weekend. Somehow, this did not go down very well among audiences on social media, tens (if not hundreds) of thousands of whom are currently struggling to remain encamped in University campuses or taking to the streets in protest worldwide.
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