Blog - Page 15

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Why comments on Spotify podcasts are more about YouTube than community

Rutger Rosenborg

17 Jul 2024

Spotify YouTube youtube podcasts

In September 2021, Spotify launched the Q&A and polls features for podcasts on the platform. The impetus, according to Spotify’s For the Record blog, was to make podcasts more of a two-way street and “community-building medium.

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Will video editing tools still dominate in a world of AI video creation?

Ben Woods

16 Jul 2024

video editing AI video generators Video

Experimenting with tools is part and parcel of being a video creator. With each new video editor preset or plug-in comes an opportunity tore-think the creative process. Rather than being fixed, workflows are in a constant state of evolution as technology unlocks new ways to create.

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Is this the post-social era? The state of the social platform user in 2024

Hanna Kahlert

16 Jul 2024

Social TikTok Daily Active users

The social marketplace is mature, with available consumer time having peaked and new growth for platforms coming at others’ expense. New platforms are emerging but remain small, while the biggest platforms, like Facebook, are seeing losses to their overall share of daily active user penetration co...

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The case for shorter games

Karol Severin

11 Jul 2024

AA games Attention economy Games

Following the post-pandemic slowdown of global games revenue growth, cost-cutting measures are now in full force. However, games continue to grow in scope and length, with budgets often exceeding hundreds of millions of dollars.

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MIDiA launches video creator economy vertical as AI delivers transformative growth

Ben Woods

11 Jul 2024

Social video Video Business Strategy

Keeping step with AI’s impact on the video creation industry can be a daunting prospect. Ways of working that have existed for decades are being reorientated around generative AI tools. With these changes comes opportunities, risks and plenty of questions: AI is poised to open the gates to more en...

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Audio advertising: What podcasts can learn from radio

Rutger Rosenborg

11 Jul 2024

Audio Business Strategy Radio

Radio has been the dominant audio format for a century — and arguably, it still is. According to MIDiA’s Q1 2024 Consumer Survey , 49% of respondents in all tracked markets (excluding China) say they listen to radio weekly.

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Platoon just quietly raised the bar for songwriter services

Tatiana Cirisano

11 Jul 2024

songwriting Music Business Strategy

Over the past few months, singer-songwriter RAYE has been using her spotlight to campaign for fairer pay for songwriters — advocating for them to receive royalty points on master recordings, per diems for studio time, and more.

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Music isn’t getting worse, genre is

Mark Mulligan

10 Jul 2024

genre music genre Music culture

A couple of weeks ago Rick Beato put out a video titled “ The real reason why music is getting worse” . The core arguments centre around too many people making music, and tech making it both easier to make music and for people to be lazy creators.

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The make-or-break of live in 2024

Hanna Kahlert

9 Jul 2024

Fandom Superfans Digital

The music industry has a culture problem. An overabundance of data –– from streaming services and social platforms alike ––has fostered a dependence on digital performance that does not reliably translate into fandom and cultural value.

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Why the ‘New Paramount’ is placing AI creation at is core

Tim Mulligan

9 Jul 2024

Skydance media David Ellison Video

Yesterday, Skydance Media CEO David Ellison outlined hisvision for Paramount Global as a rebooted technology-media hybrid company .This follows on from Paramount finally agreeing to merge with Ellison’s Skydance Media in a new combined entity–– currently being referred to as “new Paramount�...

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Hardware’s AI moment will help video creators do more with less

Ben Woods

3 Jul 2024

Video creator tools Social video video production

It has been a tumultuous time for hardware companies working in video creation. Revenues have been impacted by two forces: a tough macroeconomic climate and industrial action. High inflation has knocked consumer confidence, while the Hollywood Strikes have either delayed major TV and movie productio...

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From X to Instagram, the line between social video and podcasts is blurring

Rutger Rosenborg

3 Jul 2024

Podcasts Social media Social video

As the podcast industry wakes up to the fact that video podcasts are growing –– and fast –– MIDiA’s 2024-2030 podcast forecasts confirm the source of much of that growth: YouTube. YouTube video market share is already the largest among all platforms where podcasts are available, having sho...

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The end of the debate: Why streaming TV and politics no longer mix

Tim Mulligan

2 Jul 2024

Online video Video Audience Insight

The “entertainmentisation” of Western politics has successfully re-energised political discourse after decades of consensus politics and has resulted in policy making that has negatively impacted voters, both economically and environmentally.

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Who asked for AI? Why its future is more boring than you think

Hanna Kahlert

2 Jul 2024

AI ChatGPT Sora

Henry Ford famously once said, “ If I had asked my customers what they wanted, they would have told me a faster horse” . This quote is often trotted out by ‘innovators’ when defending a new piece of technology; consumers do not know that they want it, because they don’t have it yet.

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Music artists, TV shows, and film are best positioned brand categories for in-game item activations

Karol Severin

28 Jun 2024

in-game monetisation cross-entertainment Games

Accounting for 67% of global games software revenue in 2023, in-game spending plays a crucial role in monetising gamers. Over the years, cosmetic in-game spending (which does not grant advantages or progress in-game) has gained importance, especially among younger consumers.

How DistroKid can leverage its podcast partnership to help artists tell their stories

Rutger Rosenborg

27 Jun 2024

Podcasts DistroKid music distribution

On the heels of MIDiA’s report “ Defining podcast taste: The universal appeal of music, news, and comedy ”, podcast network Evergreen Podcasts and independent music distributor DistroKid announced a sponsorship deal.

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The MIDiA Video Creator Tools Webinar: Where disruption meets opportunity

Ben Woods

25 Jun 2024

Video creator tools video editing Social video

Smartphones and social platforms have transformed video production from the domain of TV and cinema to a creation outlet for the masses. To capitalise on this opportunity, the video creator tools industry has pivoted towards simplifying and gamifying their tools for a mass market audience.

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Why Netflix is likely to follow Amazon down the mainstream subscriber ad route

Tim Mulligan

25 Jun 2024

Netflix Amazon advertising

Netflix’s shift towards ads was underpinned by a strategic assumption that it could justifiably command ad rates at nearly twice the market average. However, two years of its Basic with Ads service has proved that advertising is a much tougher business to succeed in for an SVOD service than the bu...

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Playable Post Malone in WWE is a cross-entertainment bullseye

Karol Severin

20 Jun 2024

post malone WWE cross-entertainment

Wrestling game WWE 2K24 shared an image of the playable Post Malone character this week. The rapper and producer is joining the playable roster as a part of the game’s upcoming DLC pack. Having curated the soundtrack to WWE 2K24, becoming a playable character in-game is a further continuation of h...

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TikTok’s music master plan is coming into focus

Tatiana Cirisano

20 Jun 2024

TikTok Social media music consumption

Oh how the tables have turned. Just a few months removed from its very public clash with Universal Music Group over music licences, TikTok is reportedly looking to buy up music rights of its own. Not only would this ease TikTok’s reliance on licences, but it would also presumably allow TikTok to p...

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