Reports

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

The Digital News Consumer

Cover image for The Digital News Consumer
Zach Fuller
YouTube
Facebook
buzzfeed
As the publishing industry’s issues regarding monetisation move front and centre in the political debate over Facebook’s media influence, the way consumers discover and interact with news content stands at a tipping point. With increasing diversity in consumption patterns across geographical markets and age groups, understanding the digital publishing consumer involves addressing platform distinctions and the wider divide between the traditional and the new.
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Netflix Q3 2017
Netflix Gains 100 Million-plus Paid Subscribers

Cover image for Netflix Q3 2017
SVOD
Netflix consumer trends
financial statements
Netflix has achieved a commercial milestone in becoming the first Subscriber Video On Demand (SVOD) service company to have over 100 million paying streaming subscribers. Netflix has managed to attract 109.3 million consumers to its SVOD platform. This continued success has exceeded external expectations that Netflix’s growth rate might be impacted by its decision to increase standard membership prices in both UK and US markets.
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Streaming Services Market Shares
Spotify Leads Across Most Markets

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Mark Mulligan
Subscriptions
Streaming
Music Subscriptions
This report includes the key findings of MIDiA’s Global Music Subscriber Market Share Model in which we present the subscribers, revenues and market shares of streaming services in more than 20 different countries. This report contains charts and analysis for 11 countries including consumer survey data, while the complete excel model is posted alongside this report.
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Media Company Strategy
How Legacy Format Audiences Can Fund Digital Transition

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Zach Fuller
publishing
physical books
mass media
Media’s well documented struggles of balancing the decline of ad revenue with building digital subscriber bases has resulted in surprising strategic actions by some of its largest entities. As the tech majors take more digital ad revenue form across the digital sphere, publishing, music and online video companies are quietly super-serving legacy products to consumers and stretching the existing high-margins in these areas, as a revenue hedge during this transitional period in digital monetisation.
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Going Beyond Sync
Mutually Beneficial Opportunities in Music And Games

Cover image for Going Beyond Sync
Karol Severin
Music behaviour
music services
playlisting
There is a significant behavioural and demographic overlap between gamers and music consumers. An affinity for music, adoption of subscription services, attendance of live music events, merchandise sales and following celebrities on social media, are just a few of the many indicators in which gamers over-index, compared to average consumers.
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