Reports

Cover image for Digital collectables and NFTs

Digital collectables and NFTs
Entertainment impacts for the video ecosystem

Tim Mulligan

26 Apr 2022

smart tvs Business Strategy web 3.0

Non-fungible tokens (NFTs) have caught the attention of the wider media landscape. However, consumer awareness is niche with just 20% of consumers aware of what NFTs are. Despite this, NFTs represent the vanguard of paradigm shifts in consumer access and ownership of media.

Cover image for Music industry earnings 2021

Music industry earnings 2021
Riding the wave

Mark Mulligan

24 Apr 2022

Streaming Music Spotify Pandora

In this report MIDiA presents, contrasts and analyses headline financial metrics of 12 leading music industry companies across labels, publishers, streaming and live. The companies tracked represent more than half of total global music industry revenues across these sectors.

Cover image for Music catalogue acquisition

Music catalogue acquisition
Picking apart the $5 billion competition for icons

Kriss Thakrar and Tatiana Cirisano

31 Mar 2022

investment Music streaming music catalogue

A variety of economic factors and stock market volatility during the coronavirus pandemic helped establish music as an attractive asset class for institutional investors. With labels, publishers, institutional investors, and newly launched funds now competing for the same diminishing pool of evergreen catalogue, competition and prices are high.

Cover image for Profiling the social media footprint of niche entertainment audiences for Web 3

Profiling the social media footprint of niche entertainment audiences for Web 3

Hanna Kahlert

24 Mar 2022

Social media social media following Audience Insight

Entertainment audiences are evolving, with digital-first habits – driven by both lockdowns and technology innovations – changing their relationship to the content they consume. Big hits are now just as likely to result from going viral on social media as through traditional paid mass-marketing campaigns.

Cover image for AVOD

AVOD
A market primed for success

Tim Mulligan

24 Mar 2022

Business Strategy

The leading ad-supported video on demand (AVOD) services in the US have doubled their weekly active users (WAUs) in the past 24 months. While still niche, AVOD is now moving ever closer to mainstream adoption. This is most strikingly seen in the pivot of its userbase, from younger, lower-income demographics to older and wealthier consumers.

Gamer brand fandom
Assessing partnership suitability between games and entertainment brands

Karol Severin

21 Mar 2022

Gaming Entertainment mobile games

Entertainment partnerships in games are booming, with games companies being approached with opportunities from all directions. This increased level of opportunity puts pressure on the available time and resources to properly evaluate each proposal. Simultaneously, the continuous influx of opportunities, coupled with ongoing games release deadlines,...

Cover image for Recorded music market 2021

Recorded music market 2021
Red letter year

Mark Mulligan

17 Mar 2022

Streaming Music Recorded music Independent labels

MIDiA suggested in 2020 that 2021 was going to be a strong year for the recorded music market. Indeed, 2021 turned out to be the fastest-growing year in living memory, with growth across most formats – compared to in 2020, when streaming was the only growth segment.

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Games companies’ video opportunity
From marketing to monetisation

Karol Severin

16 Mar 2022

Free Report

Streaming Gaming Games

MIDiAs head games analyst, Karol Severin, discusses a key games video opportunity for games companies and games video creators alike, alongside two panellists - CEO of Wormhole Labs and a Twitch content creator. Find the full webinar here Let us know your thoughts on this groundbreaking opportunity via email: info@midiaresearch.

Cover image for Audio audiences

Audio audiences
Steady change

Mark Mulligan, Tatiana Cirisano and Annie Langston

28 Feb 2022

Radio radio audiences music radio

Podcasts reinvigorated the audio market, bringing with it the promise of a ‘Netflix moment’ for radio. Though podcast audience growth has not kept pace with industry interest and hype, podcasts have been at the centre of a boom in audio consumption that was accentuated by Covid lockdowns, and that is recalibrating post-pandemic.

Cover image for Music consumer survey, Q3 2021

Music consumer survey, Q3 2021
A new generation leans forward

Tatiana Cirisano

28 Feb 2022

Creators Radio radio audiences

As streaming subscriptions rise and music increasingly competes with other forms of media for consumers’ limited attention spans, lean-back listening activities are taking precedence over those which are lean-forward. But the full picture is far more varied.

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Cultural trends of 2022
A year of inflection points

Hanna Kahlert

28 Feb 2022

Marketing Strategy

Digital-first life is now a bygone fact, from remote working to streaming as the default mode of entertainment consumption. Social media has evolved from its role as a personalised update feed, to a world of its own – encompassing basic creator tools from recording, to editing, to self-promotion.

Cover image for From marketing to monetisation

From marketing to monetisation
The games video opportunity for games companies

Karol Severin

22 Feb 2022

YouTube Twitch facebook gaming

Games-related video consumption is now as big as established TV and video genres. Despite games companies providing the fuel for the games video sector (i.e., games experiences, processed into content by creators), the monetisation is mostly enjoyed by established games video platforms.

Cover image for Music creators

Music creators
Slicing the funnel

Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

18 Feb 2022

YouTube SoundCloud TuneCore

Streaming enabled the rise of the independent artist and then the rise of the music creator. The promise of the long tail finally appeared to be realised. But the pandemic’s disruption of live music catalysed an already growing realisation among long- and mid-tail artists that they lack the scale to benefit from streaming economics.

Cover image for TV internationalisation 2.0

TV internationalisation 2.0
Video is disrupting commissioning and turbo-charging international hits

Tim Mulligan

11 Feb 2022

Discovery video streaming services Business Strategy

Streaming has empowered niche appeal shows to find global audiences on a scale comparable with analogue-era prime time domestic audiences. Niche is the new mainstream. For the first time a global hit is no longer synonymous with US-centric output. Niche has now found its global appeal and lean-out TV show content is building iconic in real life (IR...

Cover image for State of the live streaming nation

State of the live streaming nation
Reframing the format post-lockdown

Tatiana Cirisano

28 Jan 2022

Consumer behaviour live music Gaming

The loss of touring income during the global pandemic spurred fast growth in a previously niche concert live streaming ecosystem. However, as the world begins to re-open and physical touring resumes, the live streaming industry is encountering a new set of challenges – as well as potential opportunities.

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NFTs and entertainment
Opportunity assessment

Karol Severin

27 Jan 2022

mobile games Epic Games games streaming

NFTs are taking the media and entertainment worlds by storm, but we are still, arguably, in early-adoption stages. The media and supply-side frenzy is kicking in, posing more noise and challenge for companies that wish to soberly assess the opportunities that NFTs can bring.

Cover image for Video discovery

Video discovery
The new streaming battleground

Tim Mulligan

25 Jan 2022

Discovery Amazon Apple TV

Now that video streaming consumer activity is mainstream (Netflix WAU is currently at 59%), the challenge is for video to maintain its dominance over competing media formats. At the heart of all this is surfacing relevant content – an area where TV has traditionally dominated.

Cover image for Hybrid futures

Hybrid futures
MIDiA 2022 predictions

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

13 Jan 2022

Free Report

Social media Business Strategy MIDiA Research Predictions

MIDiA analysts dive into our 2022 predictions, and why we believe it will be ' the year of the creator '. Watch the webinar here ....

Cover image for Fandom drivers

Fandom drivers
From fan psychology to NFT demand

Mark Mulligan, Karol Severin, Srishti Das and Tatiana Cirisano

9 Jan 2022

superfan Spotify merchandise

Fandom is entertainment’s growth currency, yet it remains both under-valued and poorly understood. While other entertainment currencies can be accurately measured (number of streams, number of sales, number of views, etc.) it is only the effects of fandom that can be quantified (number of likes / shares, merchandise sales, etc.

Cover image for Gamer consumer deep dive Q3 2021

Gamer consumer deep dive Q3 2021

Karol Severin

23 Dec 2021

Gaming mobile games Business Strategy

This report presents a deep dive into gamers across five areas: Gamer segments Console owners Services and apps Games behaviours Entertainment behaviours Including more than fifty slides of data and analysis, as well as detailed Excel files, the topics covered include: mobile gamers, console gamers, computer gamers, Xbox, PlayStation, Nintendo, Dis...

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