Reports: Music Industry

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Streaming Music Pricing
Inelastic Stretching

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Mark Mulligan
Pricing has long been an issue for streaming music subscriptions, with the $9.99 price point having the double challenge of reducing the spending of the most valuable music buyers and being higher than the average spend of most music buyers. Streaming services have worked around the issue with a combination of telco music bundles and aggressive price discounts.
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Next Steps For Telco Music
The Revenue Or User Dilemma

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Mark Mulligan
Streaming’s early fortunes were intimately tied to telco music strategy, with the streaming services eager to piggy back telcos’ much larger marketing budgets and telcos equally keen to pursue marketplace differentiation and brand kudos. Telco music bundles are delivering more revenue and users than ever before but their relative role in the streaming economy has lessened.
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Cross Border Listening
Borderless Hits And Curated Playlists

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Mark Mulligan
The US and the UK have long dominated the global music industry, thanks in no small part to the benefit of having that most exportable of languages English as their mother tongue. A heritage of decade after decade of stellar artists and music scenes of course also helps, but the first signs are emerging of smaller music markets being able to make their mark on the global arena in a way previously unimaginable.
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After The Album
How Playlists Are Re-Defining Music Consumption

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Mark Mulligan
Streaming hit a host of milestones in 2015, reaching 67.5 million subscribers and driving $2.9 billion of trade revenue, up 31% on 2014. While the competitive marketplace upped the ante, music services wielded curation to drive differentiation. Playlists have always been the core currency of streaming, but now more than ever they are becoming the beating heart, the fuel which drives both discovery and consumption.
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Telco Music Strategy
Ironing Out The Strategic Kinks As Objectives Evolve

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Mark Mulligan
In a few short years, telco music bundles have gone from a useful ancillary revenue stream to a core component of the streaming landscape. Despite long standing issues about how success can best be measured, telcos continue to invest heavily in music deals that are unlikely to ever deliver direct profit but that instead help drive metrics across the rest of their businesses.
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Global Music Forecasts 2015-2020
Declining Legacy Formats Cancel Out Streaming Growth

Cover image for Global Music Forecasts  2015-2020
Mark Mulligan
In a few short years streaming has gone from being an interesting sideshow to the most important component of the recorded music market in terms of impact, innovation and disruption, though not in revenue terms. Indeed streaming still only represents 16% of all recorded music revenue but its growth is directly impacting virtually every other aspect of the industry.
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