Reports: Music Industry

The definitive resource for music industry trends and metrics, including Global South, AI, future business models, forecasts, total addressable markets, market shares and much more

Cover image for Next Steps For Music Video

Next Steps For Music Video
How Music Videos Miss Much Of The YouTube Opportunity

Tim Mulligan

21 Jan 2016

The music video has undergone a major transformation since its original conceptualisation in the 1970s and commercialisation in the 1980s. Originally a tool to drive sales, MTV transformed it into a product in its own right and then YouTube did the same thing for the digital era.

Telco Music Strategy
Ironing Out The Strategic Kinks As Objectives Evolve

Mark Mulligan

25 Nov 2015

Subscriptions Streaming music bundles

In a few short years, telco music bundles have gone from a useful ancillary revenue stream to a core component of the streaming landscape. Despite long standing issues about how success can best be measured, telcos continue to invest heavily in music deals that are unlikely to ever deliver direct profit but that instead help drive metrics across th...

Cover image for Global Music Forecasts 2015-2020

Global Music Forecasts 2015-2020
Declining Legacy Formats Cancel Out Streaming Growth

Mark Mulligan

23 Oct 2015

Subscriptions music sales Music revenue

In a few short years streaming has gone from being an interesting sideshow to the most important component of the recorded music market in terms of impact, innovation and disruption, though not in revenue terms. Indeed streaming still only represents 16% of all recorded music revenue but its growth is directly impacting virtually every other aspect...

Cover image for Music Publishing At A Cross Roads

Music Publishing At A Cross Roads
How Streaming Is Transforming The Outlook For Music Publishers

Mark Mulligan

19 Jun 2015

music publishers Subscriptions Streaming

Everything starts with the song yet music publishers have often been the last part of the digital equation. Relative insulation from the effects of declining music sales have enabled publishers to have a far less digital centric worldview than record labels.

Cover image for The Brazilian Music Consumer

The Brazilian Music Consumer
Tentative Steps In An Emerging Digital Market

Leo Morel

8 May 2015

consumer behavior Consumer behaviour Streaming

The Brazilian digital music market is still in a formative stage in contrast to developed markets such as the USA and the UK. Apple’s iTunes store only started to operate in Brazil in 2012 and music streaming service Spotify only began its Brazilian activities in 2014.

Fighting Free With Free
How YouTube Usurped BitTorrent

Mark Mulligan

17 Apr 2015

Streaming free free Streaming

Ever since Napster raised its head in 1999 the music industry has been fighting a rear guard action against free. BitTorrent picked up Napster’s baton and ran with it, begetting music industry’s cartoon villain The Pirate Bay. Now though free has both changed and achieved far greater scale through licensed streaming services.

Apple Subscriptions
How Lightning Could Strike Twice For Apple

Mark Mulligan

3 Mar 2015

Subscriptions Streaming music downloads

Apple’s 21st renaissance all started with music, with the iPod. With the succession of successful products that followed, Apple perfected its early follower model, waiting for others to establish markets and for them to bleed out on the cutting edge of innovation before sweeping in to dominate.

Music Piracy in Brazil
Assessing the Impact on Music Consumption

Mark Mulligan

12 Feb 2015

consumer behavior Consumer behaviour Music consumers

During the last decade Brazil underwent great economic advances, removing a considerable part of its population from poverty, placing them into the consumer market. Now, these Brazilian citizens aspire to smartphones and tablets in order to access digital content and services.

Unlocking YouTube
How YouTube’s Music Key Will Impact Subscriptions

Mark Mulligan

16 Oct 2014

consumer behavior Consumer behaviour Subscriptions

YouTube is the globe’s leading digital music service but it delivers comparatively little back to the music industry in direct revenue. Even the one billion dollars paid out in Content ID revenues only represents $0.14 for each of its one billion users per year, since the launch of Content ID in 2007.

Cover image for Global Digital Music Services Benchmark

Global Digital Music Services Benchmark
The Digital Music Marketplace

Mark Mulligan

5 Sep 2014

Subscriptions Streaming Music Music Subscriptions

The global digital music industry may only be growing steadily (5% in 2013) but beneath the headline number is a richly varied picture of different services, diverse regional growth rates and competing business models. To better understand this marketplace, MIDiA Research conducted a Global Music Services Tracker.

Cover image for The Superstar Artist Economy

The Superstar Artist Economy
Artist Income and the Top 1%

Mark Mulligan

12 Jul 2014

Music revenue live music live

Since the advent of piracy artists have been told that they need not worry about declining music sales because their core business is making money from live and merchandise. At a headline level, macro music industry revenues appear to support the argument, but those numbers give little indication of the income that actually flows back to the artist...