Reports: Music Industry

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

BE THE CHANGE
Gender equity in music

Cover image for BE THE CHANGE
Hanna Kahlert, Tatiana Cirisano, Sophia Oleksiyenko, Ashleigh Millar, Samuel Griffin and Kazia Rothwell
Free Report
Business Strategy
Audience Insight
In many ways, women ruled the music industry in 2023. Women swept the 2024 Grammy Awards, winning all the “big four” categories. Taylor Swift and Beyoncé completed record-breaking tours and, according to the USC Annenberg Inclusion Initiative, the share of women artists on Billboard’s US Hot 100 year-end chart reached a 12-year high of 35%.
Read more …

Misaligned incentives
The cost of a broken business

Cover image for Misaligned incentives
Tatiana Cirisano
Business Strategy
Many of the music industry’s current woes can be traced back to misaligned incentives. Current streaming economics push record labels, streaming services, and artists in conflicting directions: Labels chase viral songs to grow market share, streaming services are motivated to lower the cost of licensing music, and artists must venture outside the system to earn meaningful revenue, among other examples.
Read more …

MIDiA Research 2023-2030 global music forecasts
Speed bump

Cover image for MIDiA Research 2023-2030 global music forecasts
Mark Mulligan
Business Strategy
2022 was a tumultuous year for the global economy, with factors such as high rates of inflation, rising interest rates, a growing cost-of-living crisis, post-Covid supply chain issues, and the Russo-Ukrainian war causing economic dislocation.While the recorded music business was far less affected than many other industries, it was impacted, especially in ad-supported formats, due to the softening of the digital ad market.
Read more …

Data briefing
South Korea music market

Cover image for Data briefing
Mark Mulligan
Business Strategy
This report presents key music market metrics for South Korea. All data is domestic SouthKorean data unless otherwise stated below. The datasets leveraged for this report include: Music company financials and market shares. This data refers to revenue generated by South Korean companies and thus includes both domestic and international revenue MIDiA Research music subscriber market shares MIDiA Research music market forecasts MIDiA Research consumer survey Q4 2022 (fieldedDecember 2022).
Read more …

Recorded music market 2022
Reality bites

Cover image for Recorded music market 2022
Mark Mulligan
TuneCore
Music streaming
Kobalt
Following a spectacular year of growth in 2021, global recorded music revenue growth slowed significantly in 2022, due to the combined impact of global economic headwinds and growth slowdown in mature streaming markets. Context, though, is everything – not many industries can deliver solid growth while the global economy is in turmoil, ad markets are falling, and many emerging tech sectors are in crisis.
Read more …

Music industry earnings Q3 2022
Pre-recession growth

Cover image for Music industry earnings Q3 2022
Mark Mulligan
Spotify
Pandora
Slacker
The early 2020s saw an influx of capital into the music business, with the promise of music rights being an asset class that was uncorrelated with the wider economy. The irony is that as music catalogue investments slowed (due to rising costs of capital), the first nine months of 2022 saw the music business deliver a performance that suggests the industry is indeed setting a path that is not being pulled down by recessionary conditions as much as many other industries.
Read more …

A field of all levels
Strategizing music’s attention economy

Cover image for A field of all levels
Tatiana Cirisano
Consumer behaviour
Music creators
Record labels
Over roughly the past decade, each stage in the evolution of the attention economy accelerated the pace of fragmentation and oversaturation in music, unearthing new challenges for each micro-generation of artists. With all these generations now competing in the same playing field, artist strategy depends strongly on the era in which they rose to prominence.
Read more …

MIDiA Research 2022-2030 global music forecasts
The new era of growth

Cover image for MIDiA Research 2022-2030 global music forecasts
Mark Mulligan
Business Strategy
This report presents the key figures, trends and drivers of MIDiA’s music forecast model. The figures presented in this report are both retail and labeltrade values and are in billions of US dollars – unless otherwise stated. An Excel file posted alongside this report provides complete country-level data, including DSP market shares and a detailed methodology statement.
Read more …

BE THE CHANGE – Women In Music 2022

Cover image for BE THE CHANGE – Women In Music 2022
Hanna Kahlert, Srishti Das and Tatiana Cirisano
Free Report
Music
The last two years of pandemic-driven disruption in the music industry may just have created a window of opportunity for real change in the fight for gender equality. The next generation of women music creators and executives have begun to make room for themselves, laying the groundwork for the industry of tomorrow – not simply fighting an uphill battle against the industry of yesterday.
Read more …

Themes

Verticals