Reports Video

US Video Consumer Deep Dive Q1 2020

Report by Tim Mulligan
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The 20,000 Foot View:  This report presents key trends and analysis from MIDiA’s quarterly Video Brand Tracker survey, including devices for viewing, video streaming activities, SVOD, demographics, video streaming app users, and top streamed TV shows.

Key Insights

  • Netflix            and            Prime Video            continue to dominate            app weekly ac-tive users (WAUs) 
  • Disney+ engagement                       2020 nearly doubled compared to            however its ratio of DAUS            WAUS declined by           
  • Apple TV+            seen a            decline in its            of DAUs to WAUs 
  • Despite increasing            ratio of DAUs to WAUs            Now retains the lowest weekly-to-daily            ratio at           
  • Netflix’s ratio            DAUs to WAUs            has increased                       quarter on quarter (qoq)
  • In            Netflix’s            subscriber average age declined by            years to           
  • CBS All            joins Amazon with the highest            subscriber average age of           
  • TV viewing            declined on games consoles            but            on tablet            and on mobile           
  • Both binge            and live TV viewing have            by            in            (QoQ)
  • Lockdown has            binge viewing towards younger demographics
  • Multiple SVOD            penetration has increased by            reflecting            increased video engagement   

Companies and brands mentioned in this report: Amazon, Amazon Prime Video, Apple, Apple TV+, AT&T, CBS All Access, Comcast, Disney, Disney +, Friends, HBO Now, Hulu, Netflix