Recovery Economics Post-Lockdown Innovation

Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor and Keith Jopling

May 2020

social distancing measures caused unprecedented dislocation to the entertainment economy. With a recession now a question of ‘how bad’ rather than ‘if’, entertainment companies have to adapt their businesses and identify new partners to maximise opportunities in the post-lockdown era. This requires a detailed understanding of how the underlying user-need states of their customers changed during lockdown, how these changes will in turn evolve, and how they can meet this new demand. This report is the first of MIDiA’s Recovery Economics research in which we explain how entertainment businesses can navigate the choppy waters ahead.

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