India Music Consumer Behaviour Fragmentation and Disruption
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The 20,000 Foot View: This report presents key trends and analysis from MIDiA’s 2019 India Consumer Survey, including streaming music activities, radio, streaming app users, factors driving streaming adoption and subscriptions.
Key Insights
- YouTube leads music consumption with of consumers it for music, significantly above radio on just
- A standard subscription is the equivalent of the average gross monthly wage the US while in India is equivalent to of Indian consumers stream music that they have heard in movies and TV shows
- The Indian artist sector is booming, boosted a live sector that was thriving prior to
- YouTube has strongest weekly active user (WAU) daily active user (DAU) rate Gaana is a strong second
- TikTok’s WAUs a strong base for parent Bytedance’s streaming subscription service Resso premium conversion will be challenging
- Although of Indians say that lack of is the key adoption hurdle factors have a similar scale there is no stand out
- Being able listen on any device is most widely cited reason for to stream among Indi-an consumers with just it is far a standout adoption driver
Companies and brands mentioned in this report: Airtel, Amazon Prime Music, Apple Music, Bacardi, Bytedance, CD Baby, Gaana Google, Hungama Jio Music, JioSaavn, Weekender Festival, Resso, Saregama, Soundcloud, Spotify, TikTok, T-Series, Warner Music Group, Wynk, YouTube