Reports Video

Sports Rights The Great Reset

Report by Alistair Taylor
Cover image for Sports Rights
Synopsis PDF PowerPoint Excel

Our clients have full access to all of our reports. Clients can log in to read this report. Click here to become a client. Alternatively, you can purchase this individual report.

Price: £3,000.00 excl. VAT

The 20,000 Foot View:             exposed live entertainment as a vulnerable asset class during a global health crisis, rendering services overly reliant on live sports broadcasts as primary churn candidates. A major overhaul in rights valuations by pay-TV and sports SVOD distributors is under way. Prioritising revenue over reach has become outdated for rights holders such as the English Premier League (EPL), with its primary distributors harbouring diminishing subscriber bases and reduced budgets. Understanding where audiences exist and consume content and targeting younger demographics are now strategic priorities for rights holders. A digital-centric road map, including esports, will help open up younger audiences, who are now primarily engaging with a post-broadcast live sports and entertainment world. 

Key Insights

  • Digital natives            more likely to consume non-live            than older, traditional sports fans,            20-24 year olds three times            likely to watch highlights than            olds
  • Sports without            is a weakened spectacle, highlighted            the nine percentage points decrease            watching live sports on TV                       to            2020
  • Live TV            are older:            of those watching            sports on TV in            2020            age            with this demographic twice            likely to consume live sports            TV than            year olds
  • Social media            audiences are younger: 20-24 year            show the highest propensity to            sports highlights on social media                      
  • Digital natives            more likely to consume non-live            formats, over-indexing for social media            and under-indexing for broadcast sports           
  •            has expedited the sports rights bubble’s bursting point
  • Without fans,            innovation is required to return            consumption to pre-COVID levels –            a ‘made for TV’ product,            the words of the NHL

Companies and brands mentioned in this report: Amazon, BT Sport, BT, Bundesliga, Comcast, Disney, Electronic Arts, EPL, Facebook, Gallagher Premiership Rugby, Instagram, Madden NFL, MediaPro, MLB, MLS, NBC, NBCUniversal, Netflix, NFL, NHL, NRL, Peacock, Sky Sports, Sky, Snapchat, Spotify, Tencent, TikTok, TNF, Twitch, Twitter, UEFA, UFC, Verizon, WeChat, WNBA, WWE ThunderDome, WWE, Yahoo, YouTube

Unlock critical media insight and intelligence for competitive advantage

Our clients have full access to all of our reports. Become a Client

Already a client? Login to read this report

Or, purchase this individual report

Price: £3,000.00 excl. VAT