The Case for News in Video D2C Services
Get full access to this report and assets
Already a MIDiA client? Login here to view this report.
If you are interested this report, or related reports such as "The Digital News Consumer ", "Truth and Trust in the Era of Fake News ", "D2C 2020 Media and Tech and Communications Majors Go Head to Head" get in touch today to enquire about a report bundle.
The 20,000 Foot View: Digital disruption of the traditional pay-TV landscape was led by subscription video on demand (SVOD) services using scripted drama to gain consumer adoption, one of pay-TV’s very own four pillars. With SVOD originals strategy now diversifying into factual and reality, the two remaining pay-TV pillars sports and news are all that is stopping SVOD being a full like-for-like replacement for traditional pay-TV. With sports ROI hindered by excessive valuations, news is optimally placed to join scripted drama, factual, and reality at the core of direct-to-consumer services, catalysed by live coverage and the growing tribalism of politics.
Key Insights
- News is reborn with of consumers spending per week consuming news (more any other media genre)
- News, however, a utility rather than fan-focused, the favourite TV genre for of consumers, making it just sixth most popular genre
- Yet news also set to grow, with consumers intending to increase their consumption and politics catalysed news consumption, with channels on YouTube seeing a increase in subscribers (nearly twice as quickly as the YouTube average) and a increase in views from April to October 2020
- Apple may particularly well placed in the of news, with Apple TV+ active users over-indexing for news
- News audiences older with of news genre aged
- High news are on higher income, over-indexing the household income bracket
- Digital paid subscribers over-index for connected device consumption and under-index for TV-based consumption
- Paid news are digital sophisticates, with only watching live TV weekly compared the consumer average of and over-index for paid video subscriptions
Companies and brands mentioned in this report: Amazon, Amazon Prime Video, Apple, Apple TV+, Comcast, Facebook, Google, Peacock, YouTube