Q1 2020 UK Sports Betting Consumer Engagement Snapshot
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Methodology: This mini report is a review of trends and data on sports betting from 2019 to 2020 in the leading English-speaking markets of the US, UK, Canada, and Australia, with a focus on UK sports betters. MIDiA Research conducts quarterly surveys in key markets to gain insight into self-reported consumer trends in sports engagement through content, merchandise and fandom.
Key Insights
- The UK the highest penetration for sports rising from in 2019 to 2020
- UK sports engagement peaks among the year age group at The demographic accounts for the largest number sports betters at of the segment
- UK sports over index compared to the average for income among the range
- UK sports over index for both streaming and linear TV consumption; they’re over twice as likely as consumer average to have multiple subscriptions
- UK sports over index for Android usage under index for iOS usage
- UK sports are twice as likely as consumer average to view the Premier League and the UEFAS League
- Sports betting an area of increased focus leagues looking to offset the in broadcast rights revenues