Reports COVID-19

2021 Predictions The Year of the Immersive Web

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor and Hanna Kahlert
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The 20,000 Foot View:  In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games and sports in 2021 and beyond.

Key Insights

The seven meta and cultural trends that will shape 2021: 

  1. The immersive web 
  2. Recessionary impact 
  3. The great reaggregation 
  4. The return of synchronous experiences 
  5. Social consumption and micro communities
  6. Video streaming as a cultural catalyst 
  7. The end of influencers

Companies and brands mentioned in this report:  Amazon Channels, Amazon Prime, Apple One, Apple TV, AT+T, BandLab, Bethesda Softworks, Bundesliga, Challengermode, Comcast, Discord, Discovery, DAZN, Disney, EPL, ESPN+, Fanaply, GolfTV, Hulu, HBO Max, Joe Rogan, LANDR, Ligue        MediaPro, Microsoft, NBA, NBCUniversal, Netflix, NFL, NowTV, Peacock, PGA Tour, PlayStation, PS Now, Queen’s Gambit, Roblox, Sacramento Kings, Sky, Splice, Spotify, Tiger King, Tokyo Olympics, TikTok, Twitch, ViacomCBS, Warner Media, Xbox, Xbox Game Pass, YouTube, ZeniMax Media

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