Reports: Business Strategy

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Most Streamed Versus All Time Sellers
The Internationalisation Myth

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Zach Fuller
Apple
Spotify
Deezer
As the music industry becomes a streaming industry in all but name, Spotify’s 100 most streamed tracks provide a window into how the overall industry has changed since the advent of access over ownership. Although arguably just a snapshot of an era, a comparison between the two reveals recent trends within music pertaining to genre popularity and collaborative efforts versus solo releases.
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Radio Is Streaming’s Next Frontier
How Streaming Will Disrupt Radio Like It Did Retail

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Mark Mulligan
Streaming
Streaming Music
Apple
Streaming’s first achievement was becoming a long-term successor to retail, now it has its sights set on doing the same to radio. Even though the revenue per user is much smaller, the addressable market is far higher. Streaming’s post-radio strategy has the potential to be much more far reaching and impactful than subscriptions have been in terms of audience impact at scale.
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State Of The Streaming Nation 2.1 (Mid-Year 2017 Update)
The Definitive Assessment Of The Global Streaming Music Market

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Mark Mulligan
Subscriptions
Streaming
Streaming Music
2016 was the year that streaming turned the recorded music business into a good news story, with revenue growth so strong that it drove nearly a billion dollars of total growth. Leading streaming services spent the year competing with ever more impressive metric, while playlisting and streaming exclusives became cornerstones of the wider music market both culturally and commercially.
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Netflix Q3 2017
Netflix Gains 100 Million-plus Paid Subscribers

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SVOD
Netflix consumer trends
financial statements
Netflix has achieved a commercial milestone in becoming the first Subscriber Video On Demand (SVOD) service company to have over 100 million paying streaming subscribers. Netflix has managed to attract 109.3 million consumers to its SVOD platform. This continued success has exceeded external expectations that Netflix’s growth rate might be impacted by its decision to increase standard membership prices in both UK and US markets.
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Streaming Services Market Shares
Spotify Leads Across Most Markets

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Mark Mulligan
Subscriptions
Streaming
Music Subscriptions
This report includes the key findings of MIDiA’s Global Music Subscriber Market Share Model in which we present the subscribers, revenues and market shares of streaming services in more than 20 different countries. This report contains charts and analysis for 11 countries including consumer survey data, while the complete excel model is posted alongside this report.
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