Reports: Audience Insight

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Spotify User Profile An Increasingly Mainstream Yet Digitally Sophisticated Audience

Snapchat User Profile Valuable, Digitally Savvy Millennials

How Consumers Adopt Technology Why The S-Curve Rules

Adblocker User Deep Dive High Value Users that Cannot Be Ignored

Video Consumer Trends In The UK An Increasingly Diverse Consumer Landscape

Pokémon Go User Deep Dive Life After The Hype

Music Messaging Apps Vendor Landscape Music Consumption Will Never Quite Be The Same Again

Brazil Video Market Country Profile Social Video and Pay-TV Vie for Dominance

Decoding The Adblocking Consumer Digital Advertising’s P2P Moment

YouTubers Go Mainstream How YouTubers Are Spreading Their Social Wings

The Mobile Web The Lean Back Legacy

Music Market Country Profile: Mexico How Streaming Is Unlocking Latent Opportunity

On Demand In Demand Meeting The Needs Of The On Demand Fan

Mobile App Payments Fishing For Whales And Minnows

The Brazilian Music Consumer Tentative Steps In An Emerging Digital Market

Video Market Country Profile: UK Catch-Up TV Supercharges The Market