Call Of Duty Fan Profile Hardcore Gamers Become Video Fans

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20,000 Foot View:  Though Call of Duty (CoD) fans show similar behaviours to the fans of other AAA Games titles, demographically they more closely resemble hard-core gamers. What is more, the amount of time they spend gaming causes them to under-index certain non-game, mainstream digital activities like mobile messaging. However, CoD fans are highly digitally sophisticated and particularly over-index in terms of video consumption like YouTube and TV binge watching. Key Findings: 

       of consumers know the Call of Duty (CoD) brand, compared to        of console gamers and        of mobile gamers         of consumers are CoD fans, compared to        of console owners and        of mobile gamers        of CoD fans are male        of CoD fans are binge watchers, illustrating their affinity to long sessions of visual content consumption        of CoD fans play mobile games every month compared to        of overall consumers        of CoD fans use a messaging app every month, compared to        of overall consumers        of Apple Music Weekly Active Users (WAUs) are CoD fans, compared to        of Spotify WAUs        of CoD fans are YouTube WAUs, compared to        of mobile gamers and        of overall consumers

Companies and products mentioned: Amazon Prime Video, Apple Music, Call Of Duty, Deezer, Netlifx, Snapchat, YouTube