Call Of Duty Fan Profile Hardcore Gamers Become Video Fans
20,000 Foot View: Though Call of Duty (CoD) fans show similar behaviours to the fans of other AAA Games titles, demographically they more closely resemble hard-core gamers. What is more, the amount of time they spend gaming causes them to under-index certain non-game, mainstream digital activities like mobile messaging. However, CoD fans are highly digitally sophisticated and particularly over-index in terms of video consumption like YouTube and TV binge watching.
Key XXX of consumers know the Call of Duty (CoD) brand, compared to XXX of console gamers and XXX of mobile XXX of consumers are CoD fans, compared to XXX of console owners and XXX of mobile XXX of CoD fans are XXX of CoD fans are binge watchers, illustrating their affinity to long sessions of visual content XXX of CoD fans play mobile games every month compared to XXX of overall XXX of CoD fans use a messaging app every month, compared to XXX of overall XXX of Apple Music Weekly Active Users (WAUs) are CoD fans, compared to XXX of Spotify XXX of CoD fans are YouTube WAUs, compared to XXX of mobile gamers and XXX of overall consumers
Companies and products mentioned: Amazon Prime Video, Apple Music, Call Of Duty, Deezer, Netlifx, Snapchat, YouTube