Call Of Duty Fan Profile Hardcore Gamers Become Video Fans
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20,000 Foot View: Though Call of Duty (CoD) fans show similar behaviours to the fans of other AAA Games titles, demographically they more closely resemble hard-core gamers. What is more, the amount of time they spend gaming causes them to under-index certain non-game, mainstream digital activities like mobile messaging. However, CoD fans are highly digitally sophisticated and particularly over-index in terms of video consumption like YouTube and TV binge watching. Key Findings:
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of consumers know the Call of Duty (CoD) brand, compared to of console gamers and of mobile gamers
of consumers are CoD fans, compared to of console owners and of mobile gamers
of CoD fans are male
of CoD fans are binge watchers, illustrating their affinity to long sessions of visual content consumption
of CoD fans play mobile games every month compared to of overall consumers
of CoD fans use a messaging app every month, compared to of overall consumers
of Apple Music Weekly Active Users (WAUs) are CoD fans, compared to of Spotify WAUs
of CoD fans are YouTube WAUs, compared to of mobile gamers and of overall consumers
Companies and products mentioned: Amazon Prime Video, Apple Music, Call Of Duty, Deezer, Netlifx, Snapchat, YouTube