Call Of Duty Fan Profile Hardcore Gamers Become Video Fans
20,000 Foot View: Though Call of Duty (CoD) fans show similar behaviours to the fans of other AAA Games titles, demographically they more closely resemble hard-core gamers. What is more, the amount of time they spend gaming causes them to under-index certain non-game, mainstream digital activities like mobile messaging. However, CoD fans are highly digitally sophisticated and particularly over-index in terms of video consumption like YouTube and TV binge watching.
Key of consumers know the Call of Duty (CoD) brand, compared to of console gamers and of mobile of consumers are CoD fans, compared to of console owners and of mobile of CoD fans are of CoD fans are binge watchers, illustrating their affinity to long sessions of visual content of CoD fans play mobile games every month compared to of overall of CoD fans use a messaging app every month, compared to of overall of Apple Music Weekly Active Users (WAUs) are CoD fans, compared to of Spotify of CoD fans are YouTube WAUs, compared to of mobile gamers and of overall consumers
Companies and products mentioned: Amazon Prime Video, Apple Music, Call Of Duty, Deezer, Netlifx, Snapchat, YouTube