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Call Of Duty Fan Profile Hardcore Gamers Become Video Fans

Report by Karol Severin
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20,000 Foot View:  Though Call of Duty (CoD) fans show similar behaviours to the fans of other AAA Games titles, demographically they more closely resemble hard-core gamers. What is more, the amount of time they spend gaming causes them to under-index certain non-game, mainstream digital activities like mobile messaging. However, CoD fans are highly digitally sophisticated and particularly over-index in terms of video consumption like YouTube and TV binge watching. Key Findings: 

               of consumers know the Call of Duty (CoD) brand, compared to            of console gamers and            of mobile gamers             of consumers are CoD fans, compared to            of console owners and            of mobile gamers            of CoD fans are male            of CoD fans are binge watchers, illustrating their affinity to long sessions of visual content consumption            of CoD fans play mobile games every month compared to            of overall consumers            of CoD fans use a messaging app every month, compared to            of overall consumers            of Apple Music Weekly Active Users (WAUs) are CoD fans, compared to            of Spotify WAUs            of CoD fans are YouTube WAUs, compared to            of mobile gamers and            of overall consumers

Companies and products mentioned: Amazon Prime Video, Apple Music, Call Of Duty, Deezer, Netlifx, Snapchat, YouTube

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